November, 2022

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link]. 1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. This can be reassuring for customers and stakeholders.

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To pivot or to not: a guide to executing a product pivot

Mind the Product

A pivot can change the trajectory of a company or product. In this article, Shubhi Nigam makes a case for how pivots are essential for successful businesses, and how you can follow a methodical framework to consider and implement one. [.] Read more » The post To pivot or to not: a guide to executing a product pivot appeared first on Mind the Product.

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10 Habits of Highly Effective Product Managers

The Product Coalition

How do you stack up? Continue reading on Product Coalition ».

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Challenges of Product Management and How to Overcome Them

Alchemer Mobile

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. They must assume the identity of the product, be invested emotionally, file more bugs than anyone else, and forget about the concept of vacation months prior to any launch.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? In B2B, product marketing is focused on articulating the value of individual products. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.

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More Trending

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How to Define and Track your KPIs

AB Tasty

We've all heard of KPIs (Key Performance Indicators) - but do we know how to define, measure and implement them? Can we accurately distinguish them from OKRs? Find out about all this and more in our latest article.

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6 Tips to Avoid App Uninstalls

Alchemer Mobile

When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Consumers, however, have limited storage, short attention spans, and little patience for sub-par performance. App uninstalls are common and any app that fails to dazzle users, doesn’t offer value, or does not provide lucrative incentives to keep using the app, is likely to go down the uninstall path within the first three days.

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A case study: how to produce a winning app redesign

Mind the Product

A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. [.] Read more » The post A case study: how to produce a winning app redesign appeared first on Mind the Product.

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Trailblazing Women in Product Management: Daniela Ornelas, Vice President Product Management at Wabtec Corporation

280 Group

For our next installment of the Women in Product Management Series, I interviewed Daniela Ornelas, Vice President of Product Management at Wabtec Corporation. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management? My background is in electrical engineering. I got my MBA in automation, and I’ve been at Wabtec for 19 years.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. As a result, there usually comes an inflection point in the growth journey where the internal orchestration of tasks starts to feel a little out of sorts.

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2023 Product Conference List

Product Talk

We are starting to pull together our list of 2023 product conferences. This list is by no means exhaustive. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. Are you looking for the 2022 Product Conferences list?

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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing function or dedicated sales engineers. .

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Apptentive SDK 6.0 Now Available for Android and iOS

Alchemer Mobile

Built from the ground-up, Apptentive SDK 6.0 includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. What’s new in Apptentive SDK 6.0. Closing the customer feedback loop. When you directly respond to customers, you show them their feedback is valued and that they are driving meaningful change.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Challenges of product in enterprise organisations – Daniel Elizalde on The Product Experience

Mind the Product

Product innovation can get more challenging with the multiple layers of management you have to deal with in larger organisations. How can product managers channel their inner creative thoughts while collaborating effectively in large organisations? There was no one better to ask than Daniel Elizalde, Author of B2B Innovator’s Map, who had all of the [.

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The Importance Of Clarity

The Product Coalition

Providing clarity is one of the most undervalued skills at work in my opinion. Being able to eliminate ambiguity from a situation can have… Continue reading on Product Coalition ».

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The Foundation of Product

svpg

Recently I wrote an article about some product ops anti-patterns, but several people pointed out to me that I had buried the lede in that article, and that the most important part of that article applied far beyond the relatively minor topic of product ops. So in this article, I’d like to focus on this. The post The Foundation of Product appeared first on Silicon Valley Product Group.

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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. Explaining why Product Talk has become a course-first business, Teresa wrote, “It’s a much more human way to teach and learn.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Finding user problems. Writing epics and stories. Convincing stakeholders the above supports company goals (product strategy). Cranking user stories through the agile factory. After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long

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How to Build and Design a Successful App

Alchemer Mobile

Building a successful app can mean big business. But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . You likely already know the challenges your up against, so let’s get right to it and talk about how to face these challenges head on!

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Product vision and strategy – Marty Cagan on The Product Experience – Part 1 of 2

Mind the Product

On this week's podcast episode, we welcomed someone who needs no introduction. Marty Cagan, Founder and Partner of Silicon Valley Product Group , and Author of ”Inspired” and “Empowered” delved into a plethora of topics including strategy, vision, ethics, and ways of working. We struggled to fit so many product insights into one episode, so we decided to split it into two parts!

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The Two Crucial Steps for Successful Mobile User Engagement

The Product Coalition

Getting mobile app communications right can uplift your user engagement and conversions. Find out when the best time to send out your communications is, and which channels are best. If only we could skip mobile customer engagement as a step and go straight to conversions. But, the reality is that you can’t achieve real sales without engaging your audience first.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

We talk a lot about scaling when there’s VC funding involved, but bootstrapping is a whole other game. When there’s no outside capital flowing in to help you grow quickly, you need to be scrappy, ruthless in your priorities, and, let’s be frank, have a high risk tolerance and unwavering perseverance to pick yourself up back up again, and again, and again.

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Not Enough Hours in the Day To Slay Your To-Do List

Nir Eyal

Even the most productive person can’t have it all. At least, not all at once. You can search for the best productivity apps to make you more efficient and focused. You can implement productivity hacks and cut distractions. But you still might feel like there simply are not enough hours in the day for everything you need to get done. Something has to give.

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Evolving to Product Led Growth in 5 Steps

Product Management University

Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t have to go through the culture change and infrastructure makeover.

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Don’t Cherrypick

The Product Guy

Identifying significant customer needs requires skill in identifying the trends and themes. Watch and learn more from product management expert, Tanya Koshy.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!