March, 2015

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Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers.

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This is How Coursera Competes Against Google and Facebook for the Best Talent

First Round Review

As head of engineering at Coursera, John Ciancutti needs to bring on the best talent. Here's his sure-fire formula for making his company competitive.

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What Job Do You Hire the Apple Watch For?

Rahul Abhyankar

After the recent Apple keynote, a friend sent me these questions: Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist? Why … Continue reading What Job Do You Hire the Apple Watch For?

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How Calling Yourself “CEO of the Product” Can Backfire

Daniel Elizalde IoT Blog

Product Management is still a relatively new profession, so many people don’t understand what we do. And I’ll be honest, it can be difficult to describe in just a few words. Recently, I’ve heard the phrase “CEO of the Product” more times than I can count, especially when interviewing PM candidates. During the interviews, I always ask a variation of the question, […] The post How Calling Yourself “CEO of the Product” Can Backfire first appeared on Daniel Eliz

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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3 Ways to Move from Free to Fee: Education Services

TSIA

There is a lot of discussion in education services organizations over what content should be free, and what should be fee-based. I refer to this as the “free to fee continuum." While it’s becoming more common to offer free content, the age-old fear has been that if content is available for free, it will negatively impact the fee-based business.

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March Market Madness!

Product Beautiful

Pragmatic Marketing is running a neat Market Madness promotion – a “playoff” between the boxes on the Pragmatic Marketing Framework. You can vote on each match up and see who the winner will be at productmarketing.com. But half of the fun is just seeing the college logos the marketing team created for each box. My money is on Distinctive Competencies.

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This Is What Impactful Engineering Leadership Looks Like

First Round Review

Jessica McKellar, former founder and now engineering manager at Dropbox, shares the tenets that have made her an effective technical leader.

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.

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Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth

Bryce York

I came across this article today and couldn’t help but share it with you. It’s an excellent breakdown of the process GoSquared went through in order to design their new login experience. They’ve been extremely thorough in explaining their choices and the problems they overcame. It’s refreshing to see such detailed behind the scenes breakdown of what goes into making a seamless experience — spoiler alert, it’s a lot more than it seems.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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6 Field Services Trends to Look for in 2015: Part 1

TSIA

With major change affecting the technology services industry as a whole, it’s important to stay on top of how emerging trends can affect your business. Based on the results of TSIA’s most recent research and member survey responses, here are 3 of the top 6 trends affecting field services to keep any eye on in 2015.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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What the Seed Funding Boom Means for Raising a Series A

First Round Review

Josh Kopelman on why raising a Series A is harder than ever, and how startups can adapt to survive the changing investment landscape.

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The Anatomy of the Perfect Sales Hiring Process

First Round Review

Sales is a unique function to hire for, requiring different criteria and strategy. TalentBin Co-founder Peter Kazanjy has the process nailed. Here it is.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Your Cloud Company Can Drive Customer Success at Scale

TSIA

Subscription renewals are essential to the financial health of your cloud company. After landing the initial subscription sale, you must continue to be proactive in driving customer adoption to secure the renewal and minimize churn. To do this, many SaaS companies are investing in customer success organizations to ensure subscription renewals and create fertile ground for customer revenue expansion activities.

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3 Ways for Education Services to Get Ahead in 2015

TSIA

One of TSIA’s primary goals is to help technology services organizations continue to effectively run their services businesses, while adapting to the changes that are necessary to survive and thrive in the future. This year, we’ve identified three key organizational capabilities education services should be leveraging to stay ahead of industry trends.

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Why Are You Measuring That? A Guide to Consumption Analytics

TSIA

A common question I receive from TSIA member companies is, “What consumption metrics are people measuring?” While I could give generic examples, they likely won’t apply to every individual case. Here are a few ways the emerging new area of consumption analytics can help you identify the right metrics you should be tracking in order to receive the most valuable insights into your operation.

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4 Questions To Help You Optimize For Customer Success

TSIA

For companies operating on a subscription-based business model, there’s an immense amount of pressure to keep customers engaged enough to renew their contracts. Customers today are expecting to receive even more value for their dollar, so how do we as an industry show them the value we can provide? While no one knows your product or service better than you do, you should get to know your customers just as well, and that’s where building customer success capabilities within your organ

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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What Does the Internet Think About Your Company?

TSIA

With the advent of social sharing, the world has become a very public place, putting professional organizations under the microscope more than ever before. The Internet never forgets, and it’s crucial to not only monitor what is being said about your company, but also to be vigilant about the message you convey to the public.

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You Aren't Getting the Most Out of Your Investors — This is How to Start

First Round Review

Angel investor Paul Arnold has seen many companies fail to capitalize on the wisdom and resources of their investors. Here's how others have succeeded.

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The Man Behind MakerBot on Finding the Stories That Build Your Brand

First Round Review

MakerBot started the 3D printing revolution. But according to Co-founder and CEO Bre Pettis, great storytelling is what built the brand.

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How to Consistently Hire Remarkable Data Scientists

First Round Review

Jeremy Stanley, Chief Data Scientist at Sailthru, shares the proven method that helped him build an exceptional team.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.

article thumbnail

Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

article thumbnail

Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.