Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis
Good Product Manager
MARCH 19, 2015
Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers.