October, 2020

Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

Negotiating with Sales: A Guide for Product Managers

Mind the Product

As a product leader, you’ve likely been in this situation. The sales team needs one specific feature to close a new opportunity with a large new prospect. Your gut instinct tells you that you’ve done right through customer interviews and competitor research.

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Be a Schedule Builder, Not a To-Do List Maker

Nir Eyal

The post Be a Schedule Builder, Not a To-Do List Maker appeared first on Nir and Far. Time Management

Product Managers and Product Owners: What’s the Difference?

Product Talk

For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. You can watch the video or read an edited version of the transcript below. I want to talk about product managers and product owners.

PROJECT TO PRODUCT: Building the Right Thing in the Right Way

Old and out-of-date project management principles are still very much in place in countless organizations. However, organizations are finding the solution to their problems, and the solution is Product Agility. Download this whitepaper to learn more!

Improve Collaboration at Your Company

Indicative Team

Everyone on your team has personal responsibilities beyond their jobs. If they’re parents, they’ve likely become full-time caretakers to their children. They might also be navigating a spouse’s unemployment or a family member’s illness

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More Trending

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

280 Group

To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders.

Evidence-Based Product Backlogs, by John Pagonis

Mind the Product

In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog.

UX 179

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth?

B2B 141

Handling Life Transitions: Interview with Bruce Feiler

Nir Eyal

The post Handling Life Transitions: Interview with Bruce Feiler appeared first on Nir and Far. Introspection

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What is Contextual Analytics? The Next Evolution of Embedded Analytics

Download this white paper to learn what contextual analytics is, how BI platforms like Yellowfin revolutionize the way users discover insights from their data with native contextual analytics, and how it adds value to your software solution by elevating the user experience.

Go Beyond SQL to Discover Your Most Profitable

Ansley Miller

A business analyst will tell you that funnels are a crucial part of understanding a customer’s journey from their first site visit to revenue generation

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Asking Better Questions

Amplitude

At Amplitude, I facilitate lots of workshops. Many of these workshops center around deciding what to measure. This starts, of course, with asking good questions.

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience

Mind the Product

When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad – has been trying to fix the problems of roadmaps for most of her professional life.

How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

The new DevSecOps team is up and running, and you feel ready to take on rising security threats while delivering quality software updates. But that leaves just one question: how do you monitor your new program as effectively and efficiently as possible? Join Shannon Lietz, Director of DevsecOps at Intuit, and award-winning innovator, to learn the answers to these questions so you can lead your DevSecOps team to the top!

5 Plays Every Sales Playbook Should Have

Proficientz

The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is a shorter sales process where you’re the clear choice.

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TEI 304: How to become an influential product manager – with Ken Sandy

Product Innovation Educators

How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. I have a new one to recommend.

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

Gaming data is one of the most valuable sources of information out there. . With 2.7 billion video gamers around the world — and 16% of U.S. gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight.

Asking Better Questions

Amplitude

At Amplitude, I facilitate lots of workshops. Many of these workshops center around deciding what to measure. This starts, of course, with asking good questions.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

How to Avoid Career-Damaging Mistakes as a Product Manager [+Webinar]

280 Group

To learn more in-depth tips and strategies for each of the mistakes below, please join our upcoming webinar, 5 Career-Damaging Mistakes to Avoid in Your First 100 Days. You landed that great new gig…. You are the Product Manager of this great new “thing.”

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

Mind the Product

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast [.].

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been.

How to Manage Product Managers

ProductCraft

“Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.”

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

The Top 25 People To Follow On Medium To Level-Up Your Product Knowledge

The Product Coalition

Photo by Jessica Ruscello on Unsplash A few people have asked me recently how to cast a wider net on their product knowledge, or simply how to get started with it.

How Customer Analytics Can Increase User Engagement

Indicative

In many ways, engaged users are the hallmark of a successful company. According to a Gallup poll , fully engaged customers represent a 23% premium over an average customer when it comes to share of wallet, profitability, revenue, and relationship growth. In some industries, it’s even greater.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). You can view the accompanying blog post to learn about weighted scoring and the Kano Model.

The PMwheel – a Compass for the Product Manager Development Journey

Mind the Product

Back in 2016, I was working with the product organization of a larger tech company. They asked me to help every product manager on the team “understand the role of the product manager better,” and to help the product managers understand what “better” would actually look like.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Product Bundling vs. Solutions: What’s the Difference?

Proficientz

What’s the Difference Between a Product Bundle and a Solution? The simple difference between product bundling and solutions is in the intent. The intent of product bundling is to sell higher volumes of all products in the bundle by offering a discounted price. The intent of a solution is to help customers accomplish something that has quantifiable strategic value to their business. The Definition of a Product Bundle.

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The Hungry Man Parable

Mironov Consulting

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. Would that it were so.

Product Roadmap First Principles

The Product Coalition

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at at least for those companies that are still dedicated to the old command-and-control model.