Sat.Jan 07, 2023 - Fri.Jan 13, 2023

article thumbnail

Momentum: How Product Managers Can Operate With No Regrets

The Product Coalition

Success engenders confidence and more success for products and, therefore, product managers. Reciprocally, lack of success works the same. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company.

article thumbnail

5 Clever Scarcity and Urgency Examples to Boost Your Conversions

AB Tasty

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales. Conversion Optimization User Psychology

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Experiment like a boss by Merissa Silk

Mind the Product

In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation.

Testing 149
article thumbnail

Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model.

B2B 130
article thumbnail

Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

article thumbnail

5 Things Every Product Manager Needs in Their Daily Work

Gocious Blog

Product managers shoulder a lot of responsibility. It's their job to oversee the product development process, keep stakeholders informed, report to executives and program managers, as well as solve problems as they arise.

Blog 69

More Trending

article thumbnail

From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. I think that was a bit of an overstatement.

article thumbnail

Building Meaningful Products is Product Management

Feedback Loop

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

article thumbnail

ONE THING on DRIs

Product Culture

At your organization, who is the ultimate owner of a project? It can be a product manager, or someone else. At companies like Apple, that person is called the “directly responsible individual,” or DRI (Orwellian?).

Naming 52
article thumbnail

Product Teams Need Tools: Layers, Methods and Frameworks Explained

The Product Coalition

Product development is a complex process that involves three layers: vision, product strategy, and tactics. Continue reading on Product Coalition ». agile product-management tools atlassian discovery

Framework 105
article thumbnail

How to Build Your Product Team's Second Brain

Product management is one of the most complex knowledge jobs. Download and see how you can dramatically increase productivity and chances of building the right product for the right audience when you manage work and knowledge at the same place.

article thumbnail

Nailing your job interview presentation – Edward Biden on The Product Experience

Mind the Product

There's a stage in many product interviews where the hiring manager asks you to prepare a presentation. With limited information about the level of detail and the quality of your competition, how are you meant to know what flies and what doesn't?

article thumbnail

418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization.

article thumbnail

Modus Create Acquires Romanian Software Engineering Firm Clarisoft

Modus Create

We kick off 2023 with an excited update! Modus Create has acquired Clarisoft , a Romanian software engineering company with deep expertise in custom product development for enterprises. Fifth Acquisition in 12 Months.

article thumbnail

How To Scale a Product Organization: Some Helpful Tips

The Product Coalition

Are you excited about growing your product organization but unsure of how to effectively scale it? Continue reading on Product Coalition ». product-organizations scaleup product product-team

123
123
article thumbnail

50 Tests You Should Know for Website Optimization

When it comes to digital customer experience, continuous optimization is the only strategy that truly helps you stay ahead of the game. Download AB Tasty’s guide to web optimization featuring 50 real examples of tests you can use to drive growth.

article thumbnail

Building a digital product organisation, brick by brick by Nils Michaelis

Mind the Product

In his digital breakout session at #mtpcon London 2022, Nils Michaelis discusses building a digital product organization in this digital breakout session at #mtpcon London 2022. [.]

article thumbnail

How to Define an Engaged User? Actionable Advice on Improving User Engagement

User Pilot

You’ll struggle to boost user engagement and retention if you don’t clearly define what an engaged user is. And there’s no standard definition because every company is different.

article thumbnail

How to reduce the digital carbon footprint through UX design

UX Studio

We always connect sustainability with things we see every day, like waste or smog. But what about digital consumption? Did you know that it generates massive amounts of Greenhouse Gas (GHG) emissions? Although it does not seem like it, the ‘internet’ footprint is bigger than most countries.

UX 75
article thumbnail

Digital Transformation: What Product Managers Need To Know

The Product Coalition

The digital age has changed the way we do business, and digital transformation is at its heart. "Digital "Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations.

article thumbnail

Defeating the Analysis Paralysis of Building vs. Buying

Speaker: Robert Webber, VP Product Flow Optimization at Construx

Product managers need to consider all alternatives when they decide to build their product. This dilemma plagues us all. Many organizations have been able to establish effective outsourcing models, but there are so many options, from contract labor to offshore employees. Which option creates the greatest value for your organization?

article thumbnail

SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard

Mind the Product

This week’s Sunday Rewind takes us back to a 2020 #MTPEngage Manchester talk from consultant Adrian Howard. It’s a talk that is full of advice on how to write effective OKRs and how to use them correctly.

article thumbnail

Behavioral Segmentation Examples You Can Use to Boost Your SaaS Conversions

User Pilot

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

article thumbnail

The Best UX Research Conferences and Events in 2023

UserInterviews

A giant list of 84 upcoming conferences on user research, UX, ReOps, product, and service design. Includes online, in-person, and hybrid events through 2023

Events 105
article thumbnail

Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding.

article thumbnail

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

article thumbnail

How to Design Onboarding Screens to Improve User Experience

Userpilot

The onboarding screen is a vital part of your product design. In many cases, it’s your only chance to make a good first impression. Well designed, it will lead the user on, giving them the motivation they need to engage with the rest of your tool.

article thumbnail

User Behavior Analytics Use Cases for SaaS

User Pilot

There are different user behavior analytics use cases you can implement when conducting user behavior analytics. First, the use cases we’ve put together for this article present different angles of how to act on behavioral data at different stages of the customer journey.

article thumbnail

Common Product Development Challenges and How to Overcome Them

Gocious Blog

Product managers are the leaders in product development in that they bring the necessary stakeholders together. They're also responsible for managing product roadmaps to ensure their product gains a competitive edge in consumer markets. A leading product is one that is novel and satisfies a need.

Blog 68
article thumbnail

Five Pitfalls I’ve Spotted During a Year of “Teaching” Product Management

The Product Coalition

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. You can only experience it, make your own mistakes and share your insights with the community. That’s what I did in 2022 and doing so, I also got to dig into a lot of clients’ products.

UX 114
article thumbnail

10 Rules to More Streamlined Data Modeling

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

article thumbnail

How Product Managers Should Define and Use The Product Persona

Userpilot

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article.

article thumbnail

How to Increase Customer Lifetime Value with Personalized Retention Marketing?

User Pilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

article thumbnail

How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. If you think I’m being extreme, just wait until you read the rest of this post.

Banking 93