Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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Momentum: How Product Managers Can Operate With No Regrets

The Product Coalition

Success engenders confidence and more success for products and, therefore, product managers. Reciprocally, lack of success works the same. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company. I will show you a product manager who is likelier to operate confidently and will continue to have at least near-term success.

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5 Clever Scarcity and Urgency Examples to Boost Your Conversions

AB Tasty

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

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Experiment like a boss by Merissa Silk

Mind the Product

In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. [.

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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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5 Things Every Product Manager Needs in Their Daily Work

Gocious Blog

Product managers shoulder a lot of responsibility. It's their job to oversee the product development process, keep stakeholders informed, report to executives and program managers, as well as solve problems as they arise. While the role of a product manager is essential to any manufacturer, the position can sometimes be overlooked in terms of providing efficient tools to do the job.

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. I think that was a bit of an overstatement. Forcing a solution on a problem is never a good thing, but I do think that following tech news, and news about AI specifically, is a huge part of the toolbox for modern-day entrepreneurs.

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Building Meaningful Products is Product Management

Feedback Loop

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability

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ONE THING on DRIs

Product Culture

At your organization, who is the ultimate owner of a project? It can be a product manager, or someone else. At companies like Apple, that person is called the “directly responsible individual,” or DRI (Orwellian?). Every project is assigned to a DRI who’s ultimately held accountable for the success or failure of the project. Subscribe to my weekly Nano-letter: Sign Up.

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Product Teams Need Tools: Layers, Methods and Frameworks Explained

The Product Coalition

Product development is a complex process that involves three layers: vision, product strategy, and tactics. Continue reading on Product Coalition ».

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Nailing your job interview presentation – Edward Biden on The Product Experience

Mind the Product

There's a stage in many product interviews where the hiring manager asks you to prepare a presentation. With limited information about the level of detail and the quality of your competition, how are you meant to know what flies and what doesn't? On this weeks' podcast, we spoke with Edward Biden, Founder of Hustle Badger and former CPO at Future Learn and YunoJuno to guide us through this challenging interview stage. [.

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The Best UX Research Conferences and Events in 2023

UserInterviews

A giant list of 84 upcoming conferences on user research, UX, ReOps, product, and service design. Includes online, in-person, and hybrid events through 2023.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. If you think I’m being extreme, just wait until you read the rest of this post. Copywriting, while often thought of as something creative and inspired, is a technical craft.

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Digital Transformation: What Product Managers Need To Know

The Product Coalition

The digital age has changed the way we do business, and digital transformation is at its heart. "Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. It can take many forms, from automating mundane tasks to completely reimagining how a company operates.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Building a digital product organisation, brick by brick by Nils Michaelis

Mind the Product

In his digital breakout session at #mtpcon London 2022, Nils Michaelis discusses building a digital product organization in this digital breakout session at #mtpcon London 2022. [.] Read more » The post Building a digital product organisation, brick by brick by Nils Michaelis appeared first on Mind the Product.

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How to Define an Engaged User? Actionable Advice on Improving User Engagement

Userpilot

You’ll struggle to boost user engagement and retention if you don’t clearly define what an engaged user is. And there’s no standard definition because every company is different. That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates. You’ll also learn how to calculate user engagement for your SaaS.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. Just like you, I have encountered organizations that confuse me—I’m uncertain what they are really about. This is a branding and messaging issue.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard

Mind the Product

This week’s Sunday Rewind takes us back to a 2020 #MTPEngage Manchester talk from consultant Adrian Howard. It’s a talk that is full of advice on how to write effective OKRs and how to use them correctly. Objectives and key results sound deceptively simple on paper, says Adrian, but many businesses spend a vast amount [.] Read more » The post SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard appeared first on Mind the Product.

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Behavioral Segmentation Examples You Can Use to Boost Your SaaS Conversions

Userpilot

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. You’ll also learn the best ways and tools to perform behavioral segmentation.

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How Can ISVs Benefit from Strong Analytics Offering?

Reveal

Reveal Embedded Analytics. As data is taking over the world, ISVs must make embedded analytics part of their applications’ tech stack. Working with partners to complement their value proposition and broaden their potential market reach is no longer just an option for those who want to get ahead of the competition and generate higher revenue. .

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Five Pitfalls I’ve Spotted During a Year of “Teaching” Product Management

The Product Coalition

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. You can only experience it, make your own mistakes and share your insights with the community. That’s what I did in 2022 and doing so, I also got to dig into a lot of clients’ products. Here is what I noticed. Not enough people spend enough time on defining vision and purpose Most value propositions are weak Companies don’t adapt their team typology to make a product Very few products are ind

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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How to reduce the digital carbon footprint through UX design

UX Studio: Product Management

We always connect sustainability with things we see every day, like waste or smog. But what about digital consumption? Did you know that it generates massive amounts of Greenhouse Gas (GHG) emissions? Although it does not seem like it, the ‘internet’ footprint is bigger than most countries. And it is growing every day. So, how are digital products an environmental concern?

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User Behavior Analytics Use Cases for SaaS

Userpilot

There are different user behavior analytics use cases you can implement when conducting user behavior analytics. First, the use cases we’ve put together for this article present different angles of how to act on behavioral data at different stages of the customer journey. Second, you’ll learn the best tools to use for behavioral analytics.

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Stay on top of innovations in your industry with Feedly

Roy Madden

Market Intelligence. Track the latest technological and scientific breakthroughs across the web with Feedly’s AI Engine. We heard from our market intelligence teams that staying on top of innovations in their industries is challenging and time consuming. We are excited to announce our new Leo Model: ‘Tech & Scientific Innovation’, a machine learning model that allows you to keep up with the technological and scientific breakthrough innovations of your competitors.

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How To Scale a Product Organization: Some Helpful Tips

The Product Coalition

Are you excited about growing your product organization but unsure of how to effectively scale it? Continue reading on Product Coalition ».

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr