Sat.Jul 23, 2022 - Fri.Jul 29, 2022

Sales Demos: Stop Using This Phrase

Product Management University

When it’s all said and done, it’s your sales team that differentiates you more than anything else in the B2B sales process. Sales demos are your best opportunity to shine because you have the numbers in your favor when presenting to an audience of multiple stakeholders.

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful.

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Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

Digital identities are hard to establish and even harder to secure. They have taken over physical verification, and they go beyond the digital ecosystem.

Designing inclusive products — Saielle DaSilva on The Product Experience

Mind the Product

We all know what product design is but what does inclusive design, and why does it need to be a priority for product managers?

Product Analytics & Growth in Uncertain Times: The Common Denominator

Speaker: John Mansour - President, Product Management University

In this webinar, we’ll discuss a true outside-in approach for becoming product-led and how it can help you drive growth, even in uncertain economic times.

Keep track of innovations in digital banking

Canadian Metalworking Magazine

Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks.

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Machine Learning (ML) Demystified: What Do You Need to Know About it?

The Product Coalition

The emergence and evolution of data science have been one of the biggest impacts of technology on enterprises. As the web world keeps growing and getting competitive, there’s a dire need for businesses to learn as much as they can about their consumers and the patterns impacting sales and profits.

World Product Day 2022: Product insights from around the globe

Mind the Product

On Tuesday 19th July 2022, the global product community came together to celebrate World Product Day. A lot of fun was had, many insights were shared, and a huge amount of learnings were posted online for us all to improve our product crafts together.

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How Business Cases as Experiments Change the Project Portfolio Decisions

Johanna Rothman

My clients all have too much work to do. So they ask the product or project leaders to write a business case for each effort. The clients claim this information helps them decide which work to do and not do. However, everyone knows each business case is at least partially fiction.

How to reinvent your product growth strategy for the tech downturn

Andrew Chen

Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Objectives and Key Results (OKRs): Rewarding Effort over Outcomes

The Product Coalition

Ever since OKRs have been popularized we have seen a movement of measuring “outcomes over output.” ” That needs to be challenged. Continue reading on Product Coalition ». business okr productivity outcome-over-output product-management

July’s top product management content

Mind the Product

Despite the memories of our previous #mtpcon are slowly fading and #mtpcon London being so close yet so far, this hasn’t limited the high-quality pieces of content that we saw in the month of July. Here were the most popular pieces of Insider content on Mind the Product for the month! [.]

Customer Success Journey Map: How to Build One and Drive Success in SaaS

Userpilot

Creating a customer success journey map is necessary for: Creating a customer success strategy. Building customer success playbooks. Measuring success across the buyer journey. Offering the right in-app experiences to engage your customers.

“A Working Request Process Should End in YES” (aka Incompatible Worldviews)

Mironov Consulting

Apologizing in advance: I’m intentionally exaggerating the differences between two broad corporate groups: wildly oversimplified roles and attitudes and reward systems.  Each  Each group does something irreplaceable.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Qualitative Analytics: Measuring Emotions & Understanding Empathy

The Product Coalition

UX Research Lessons You Can Learn from Canvs Founder Jared Feldman. Continue reading on Product Coalition ». data-science product-development ux-research qualitative-analysis analytics

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SUNDAY REWIND: The biggest challenge for product managers?

Mind the Product

What is your biggest challenge as a product manager? The million-dollar question had Christian Bonilla thinking. He, therefore, decided to publish his key findings and his thoughts on this matter, which is what we’ll be delving into for this Sunday Rewind episode. [.]

How to Collect Qualitative Feedback in SaaS

Userpilot

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? You’re not alone. While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product.

Website redesign: a comprehensive guide for your success

UX Studio

Did you know that 50% of internet users consider the website design to be deciding for a compelling brand image? If it’s outdated, doesn’t work well on all devices, and so on, it can influence visitors’ perception of your brand.

Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

Execution: Don’t Mistake Motion for Progress

The Product Coalition

Let’s discuss frameworks and successful strategists in order to optimize our capabilities to get sh!t t done. Operation Overlord (Allied invasion of Normandy), a masterful example of excellent execution.

Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.]

The Critical Startup Skills You Might Be Overlooking — And How to Bring Them Into Focus

First Round Review

We’ve combed the extensive Review archives for tactical guidance from some of the sharpest folks we know on how to get better at specific startup skills you’re probably discounting.

Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Let’s jump right in. TL;DR. Customer feedback is the data you collect on customers’ evaluation of your product/services.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Story Spine: How to Structure Better Product Stories

The Product Coalition

Writing user stories is a good practice, but for articulating business outcomes, they are not enough. Let’s talk about how to share a compelling product narrative.

Surveillance art, dying phones, and fake likes – Dries Depoorter at MTP Engage Hamburg

Mind the Product

For MTP Engage Hamburg 2022 we invited Belgian artist Dries Depoorter to talk about his body of work over the past five years. This spans interactive installations, websites, a best-selling mobile app, and physical products. Here's a recap of what we learned from his engaging session. [.]

Bringing energy to your team ??

Business of Software Conference

Energy. Bringing the right energy to your team is important. Positive energy breeds positive results. Equally, negative energy leads to disengagement, burnout, lack of focus and aimlessness. You’ve experienced both right?

Customer Loyalty For SaaS- Everything You Need to Know

Userpilot

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

The Physics of Managing Research & Development (R&D)

The Product Coalition

In R&D management, physical mechanics would be the way we manage resources and the results. This piece was inspired by a friend of mine, a successful entrepreneur.

Why Is a Product Roadmap Necessary?

Gocious Blog

Manufacturing a product from scratch takes strategic planning, purposeful timing, and effective communication across all departments, from product development and engineering to sales, marketing, and even finance. product and portfolio roadmap PRM

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Three new speakers for BoS USA 2022

Business of Software Conference

Just a gentle reminder that ticket prices rise on 29 July 2022 and hotel rooms are filling up fast – I guess that a lot of you are as excited as us about the prospect of getting together in-person with other smart folk again. . Book tickets. Product on sale. $