Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be covering everything you need to know about the product life cycle.

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Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

Digital identities are hard to establish and even harder to secure. They have taken over physical verification, and they go beyond the digital ecosystem. Photo by Kyle Glenn on Unsplash There is a need to establish digital identities that mirror real life, so, let’s go about breaking down how technology can answer who you are and how can you be trusted.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

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Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Dance of Product

The Product Guy

Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.

More Trending

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.

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SUNDAY REWIND: The biggest challenge for product managers?

Mind the Product

What is your biggest challenge as a product manager? The million-dollar question had Christian Bonilla thinking. He, therefore, decided to publish his key findings and his thoughts on this matter, which is what we’ll be delving into for this Sunday Rewind episode. [.] Read more » The post SUNDAY REWIND: The biggest challenge for product managers?

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Usability Testing Best Practices

UserInterviews

Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?

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Objectives and Key Results (OKRs): Rewarding Effort over Outcomes

The Product Coalition

Ever since OKRs have been popularized we have seen a movement of measuring “outcomes over output.” That needs to be challenged. Continue reading on Product Coalition ».

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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What is customer success?

Intercom, Inc.

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . Often, this means anticipating your customers’ needs and wants, and taking proactive steps to outperform their expectations. .

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World Product Day 2022: Product insights from around the globe

Mind the Product

On Tuesday 19th July 2022, the global product community came together to celebrate World Product Day. A lot of fun was had, many insights were shared, and a huge amount of learnings were posted online for us all to improve our product crafts together. Here are some of the highlights from the day, including talks [.] Read more » The post World Product Day 2022: Product insights from around the globe appeared first on Mind the Product.

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Keep track of innovations in digital banking

Roy Madden

Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks. This new Machine Learning model will help you: Track new trends and innovations across fintech Spot new investment opportunities Discover potential partners to work with.

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Want to make your digital transformation project successful? Here are 3 things that work.

The Product Coalition

Firstly, what do I mean by ‘digital transformation’ ? Digital transformations aim to leverage technology and improve time to market, responsiveness to customer feedback and make business processes more efficient. No doubt you’ll have been involved in one such project, or heard war stories about them. These programmes of work usually involve big architectural and operational changes, a timeline that spans at least a year, a small army of people and give or take a few million.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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4 ways your support team can boost efficiency and do more with less

Intercom, Inc.

In uncertain economic times, it’s even more important to build a strong, resilient business. And the key to business resilience in 2022? Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line.

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July’s top product management content

Mind the Product

Despite the memories of our previous #mtpcon are slowly fading and #mtpcon London being so close yet so far, this hasn’t limited the high-quality pieces of content that we saw in the month of July. Here were the most popular pieces of Insider content on Mind the Product for the month! [.] Read more » The post July’s top product management content appeared first on Mind the Product.

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The Critical Startup Skills You Might Be Overlooking — And How to Bring Them Into Focus

First Round Review

We’ve combed the extensive Review archives for tactical guidance from some of the sharpest folks we know on how to get better at specific startup skills you’re probably discounting. Leaders like Annie Duke, Liz Fosslien, Brie Wolfson and more share tactical ideas for putting more focus onto the critical development areas you might be overlooking.

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Execution: Don’t Mistake Motion for Progress

The Product Coalition

Let’s discuss frameworks and successful strategists in order to optimize our capabilities to get sh!t done. Operation Overlord (Allied invasion of Normandy), a masterful example of excellent execution. Execution is strategy’s less sexy, but equally important conjoined twin; it is the yin to strategy’s yang; neither can survive without the other. So why is it that strategy receives so much more love from business leaders and authors?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What is customer activation?

Intercom, Inc.

Customer activation is the process of motivating prospects or customers to take the next step in the customer journey or customer lifecycle. This is sometimes referred to as user activation. Whether interacting with new customers or helping to re-engage dormant ones, customer activation is a crucial initiative designed to help people get the most value out of your business. .

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4 Keys to Leveling up your Product Leadership

ProductBoard

In our 2021 Product Excellence Report, we found that product leaders are 58% more likely than their teams to report that they have a clear product vision and strategy. How do you get the whole team to think like a product leader, always keeping the product vision and strategy in the back of their mind no matter what it is they’re working on? It takes unique leadership skills that can inspire your.

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Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Let’s jump right in. TL;DR. Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience. Both active and passive approaches give you valuable insights, and you need them to balance your customer feedback strategy.

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The Story Spine: How to Structure Better Product Stories

The Product Coalition

Writing user stories is a good practice, but for articulating business outcomes, they are not enough. Let’s talk about how to share a compelling product narrative. Once upon a time, I thought writing a good set of agile user stories with specific Given/When/Then acceptance criteria was the most important part of a product person’s job. I had recently made the switch from software engineering to product and was committed to spelling out requirements in a user-centric way that engineers could unde

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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What is conversational AI?

Intercom, Inc.

Conversational AI (artificial intelligence) is technology that simulates the experience of person-to-person communication for users, either through text-based or speech-based inputs. The AI component is crucial. Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: na

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394: How product managers master the art of questions – Tony Poon

Product Innovation Educators

Ask the right questions to uncover your customers’ problems. Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that separates great leaders from the rest. It is also seen in great friends. What is that skill? I’m going to leave you in suspense for a moment and first introduce our guest.

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How to Collect Qualitative Feedback in SaaS

Userpilot

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? You’re not alone. While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. So let’s dive into qualitative feedback and learn what it’s all about and how you can use it to grow your business and improve customer engagement.

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The Physics of Managing Research & Development (R&D)

The Product Coalition

In R&D management, physical mechanics would be the way we manage resources and the results. This piece was inspired by a friend of mine, a successful entrepreneur. We discussed various entrepreneur challenges, and he mentioned that the hardest thing he encounters daily as a co-founder and CTO is understanding the organization’s physical mechanics.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!