Creative Shortcuts and Why Your Product Marketing Needs Metaphors
The Product Coalition
MAY 20, 2023
Marketing is not just about being heard; it’s about being remembered — so make sure your story sticks.
Sat.May 20, 2023 - Fri.May 26, 2023
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Responsibility vs. Risk: Building Resilient Product Teams and a Culture of Excellence
Emerge Insights
MAY 22, 2023
In the dynamic landscape of digital product management, the culture we cultivate within our teams often determines the trajectory of success. A pivotal facet of this culture is the intertwined relationship between individual responsibility and our tolerance for risk. How we perceive and leverage these foundational elements can significantly influence our ability to navigate the […] The post Responsibility vs.
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How to Launch a Successful Feature Release? A Guide
Userpilot
MAY 21, 2023
Delivering a successful feature release is no easy task. It is extremely time-consuming and pretty stressful because you need to get it right the first time. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases.
Qualifying Your Account Executives Before a Demo
Product Management University
MAY 24, 2023
If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer. The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand.
The Best Product Strategy Is a Customer-Facing Portfolio Strategy
Speaker: John Mansour - President, Product Management University
You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.
Product Managers Want To Know: Do Suggestions Help Move Products?
The Accidental Product Manager
MAY 22, 2023
Is making a product suggestion a good thing? Image Credit: Hash Milhan As any of us who have gone shopping online know, online retail sites often make product suggestions based on our browsing history. New research is suggesting that this may be a mistake. The reason is that it turns out that consumers dislike being observed while they are deliberating.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Visualizing the Impact of Beta Testing
Centercode
MAY 24, 2023
In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.
Is Conversational UI the New Standard for Digital Application Design?
The Product Coalition
MAY 23, 2023
Conversational UI: The Game-Changer in Data Interaction and Application Design We all by nature are social animals and enjoy conversation and interaction. Its no surprise that we also navigate towards behavior's and experiences that mirror our instincts. The emergence of conversational UI represents a leap in that direction that will reshape and redefine how we all will interact with data and information in the future.
World Product Day 2023: Learnings from around the globe
Mind the Product
MAY 23, 2023
Today marks this year’s World Product Day! An occasion to celebrate product people from around the world who make it their core purpose to build great products. We figured there was no better way to celebrate than to look back over the past year at some of the best insights from our amazing ProductTanks around the world. Read more » The post World Product Day 2023: Learnings from around the globe appeared first on Mind the Product.
Thoughts for In-The-Job-Market Product Leaders
Mironov Consulting
MAY 21, 2023
I’ve had a lot of discussion over the last few months with product leaders looking for their next opportunity. Some of this is normal exec-level churn (the half-life of a CPO role is about 20 months) and some from the recent wave of tech layoffs. As a sounding board for many going through this, here are a few ideas. 1. Pace yourself.
The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
The Ultimate Guide to UX Research Methods
dscout People Nerds
MAY 23, 2023
Look no further: This deep dive has how-tos, best practices, and prime advice on key approaches to user research.
Casino Game App Development: What Game Enthusiasts Need to Know
The Product Coalition
MAY 24, 2023
Many games come and go in the world, but casinos and gambling have always enthralled and attracted many people for a long time. Me also! People from various generations participate in casino gaming to try their luck at the casino table. To participate in this game, you have used to travel miles away to experience the thrill of this gaming. Right! But today, the advancement of technology helps you to become more accessible to gamblers.
Quick read: Best practices for picking product metrics
Mind the Product
MAY 22, 2023
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more » The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.
Survey Translation 101: A Guide for SaaS Companies
Userpilot
MAY 25, 2023
How can you translate a survey into a language that your users prefer? That’s exactly the question our guide tackles. It also looks at the most common challenges that you can come across, goes into detail about two approaches to survey translation (human and automatic), and shares a few translation best practices. Finally, it shows how you can translate your surveys easily and automatically with Userpilot to collect user sentiment data.
Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product
Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant
What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.
The 4-Day Workweek: How To Do More With Less
Nir Eyal
MAY 22, 2023
What would it look like if the world moved toward a four-day workweek? Time magazine says 2023 could be the year of the four-day workweek. But if the world is going to attempt this paradigm shift, we have to do our best to eliminate the obstacles. Companies and employees can use the methodology described in my book, Indistractable, to navigate this sea change.
The Rise of Product-led Transformations
The Product Coalition
MAY 22, 2023
In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted.
Collaborating with stakeholders to transform communication in healthcare by Jack Francis
Mind the Product
MAY 26, 2023
In this ProductTank Edinburgh talk, Jack Francis, founder and managing director of Pogo Digital Healthcare, talks about his experience in digital healthcare and how his product aims to enable better communication in the NHS. Watch the talk in full, or read on for an overview: Background Jack says that Pogo paired with stroke physician Professor Read more » The post Collaborating with stakeholders to transform communication in healthcare by Jack Francis appeared first on Mind the Product.
Nonresponse Bias: What It Is and How to Reduce It?
Userpilot
MAY 25, 2023
We talk about nonresponse bias when your survey results are skewed because not all users respond. To learn more about this, read this article as it explores: The concept of nonresponse bias Why it’s bad for your product Its most common causes Proven ways to reduce nonresponse bias Let’s get right to it. TL;DR Nonresponse bias occurs when a part of the survey audience doesn’t participate, which leads to distorted results.
Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative
Speaker: Data Robot
Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.
Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter
Johanna Rothman
MAY 26, 2023
I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. But this one took much longer than I expected. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994.
Visual Notes on Marketing Myopia by Theodore Levitt
The Product Coalition
MAY 21, 2023
The notes uncover the myth of a growth industry and the key factors that lead to an industry’s decline; why it is important to reevaluate over time the products and business a company is in and much more. If you work in the product space, you’ve likely come across the influential ideas of Theodore Levitt. One of his famous quotes states that customers don’t buy a quarter-inch drill; they buy a quarter-inch hole.
Why customer support is a vital part of brand promise
Mind the Product
MAY 25, 2023
Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy. Read more » The post Why customer support is a vital part of brand promise appeared first on Mind the Product.
Product-Led Organization for SaaS: What It Means and How to Become One
Userpilot
MAY 23, 2023
In SaaS, many companies identify themselves as a “product-led organization”. But what does it even mean to be a product-led company? And does the term actually fit your company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies. TL;DR A product-led organization operates under the premise that if the product is really good at satisfying the market’s needs, users will convert into paying custo
The Product Symphony: Orchestrating Success with Storymapping
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
437: Product road mapping for executives to align customer needs and business strategy – with Maziar Adl
Product Innovation Educators
MAY 22, 2023
How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management software. When I met Maziar and he told me about his company, I asked why does the world need another roadmapping company given the abundance of current options to product managers.
How Animated Videos Can Help Business
The Product Coalition
MAY 24, 2023
Best practices of Alconost Animated Video Production from 2022 In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth. Animated videos for business: best practices Explainer videos for business: focus on benefits An animated explainer video doesn’t contain lengthy summaries or abstract narratives.
7 things I’ve learned in my first 6 months as a product manager
Mind the Product
MAY 23, 2023
In this guest post, Issac Vargas, Product Manager at Microsoft Graph Developer Experience team, shares the key lessons he's learned from his first few months in product. Read more » The post 7 things I’ve learned in my first 6 months as a product manager appeared first on Mind the Product.
AI Customer Experience: 10 Ways to Implement in Your SaaS
Userpilot
MAY 23, 2023
The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. We’ll cover how the customer experience is defined, where AI comes into the picture, how it can help engage your customers , and explore some specific tactics for leveraging artificial intelligence within your product.
3 Sizzling Ways to Warm up Cold Calls
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
The Power of Failure (for life and research) with Kevin Kelly, Publisher and Founding Editor of Wired
UserInterviews
MAY 24, 2023
The senior maverick of Wired gives expert advice on turning failure into success, battling your own biases, and prototyping your own life.
Making A Training Video For Software: 10 Tips
The Product Coalition
MAY 24, 2023
How to create a training video for software There are many benefits to having training videos for your software. First and foremost, they are an effective way to convert leads into customers by showcasing the benefits and features of your product. Additionally, training videos can increase user loyalty and satisfaction by providing an easy-to-understand visual guide on how to use your software.
How Canva uses AI-powered features to drive PLG
Mind the Product
MAY 25, 2023
How does Canva incorporate AI-powered features into its PLG strategy? What’s effective? What needs work? In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into the design platform's strategy. Read on to find out what we learned. Read more » The post How Canva uses AI-powered features to drive PLG appeared first on Mind the Product.
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