Sat.Apr 27, 2019 - Fri.May 03, 2019

How to Conduct an Effective Competitive Analysis

ProductPlan

Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If your product is the only one in the market, you’re either first (but not for long) or trying to serve a need that doesn’t exist. Competition validates the market and provides context for everyone involved. Paying attention to what competitors are up to is important for everyone, but for product managers it can be particularly valuable.

Is Product Management like Parenting?

The Product Coalition

Love your Product. In a recent lecture I gave, I compared product management to parenting. While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. It was a lecture given by Paz Davidovich named “Product managers? Congratulation!

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

How product development teams can build a culture of collaboration

RealtimeBoard

How product development teams can build a culture of collaborationProduct development teams today are working in a changing environment: our work is becoming more distributed, and our tools for work and communication have migrated online. Not only that, but teams are highly cross-functional in nature: we are designers, developers, product managers, scrum masters. We have […].

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Product Ethics

Roman Pichler

What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] 1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information.

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Melissa Perri Shares the Secrets Behind Successful Products

Gainsight

We sat down with Melissa Perri, author of “ Escaping the Build Trap: How Effective Product Management Creates Real Value ,” to learn how we can be more mindful of the product experiences we’re building. Melissa Perri is on a mission to “help make product managers and their organizations awesome.”

Building a Culture of Accountability

Lead on Purpose

Guest post by Fred Halstead Accountability can be thought of as a punitive word with an implied threat-as in “I’m going to hold you accountable.”

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The Power of Thoughtful Research by Prakriti Parijat

Mind the Product

“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Is programming a must for applying Data Science?

Piyanka Jain

Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ». analytics careers machine-learning business data-science

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Leading with love and trust

Lead on Purpose

Leadership can be difficult to understand, to measure and to carry out, and too often the term ‘leader’ is used for someone who manages a group but doesn’t necessarily lead.

Finding A New Tool to Develop A New Product

Mind the Product

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of.

Is The Best Product Defense A Cheap Defense?

The Accidental Product Manager

What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics.

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5 Awesome App Home Pages: How Great Design Creates User Loyalty

UX Studio

Have you ever uninstalled an app because the first impression didn’t fit your expectations? If you answered yes, you know your own app could suffer the same fate – unless you design a killer home page that makes converts.

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Why ProductCamp is so Valuable for Product Managers

Mind the Product

I attended ProductCamp London earlier this month and it brought home to me why I get so much value from this “unconference” style of conference. So what makes the unconference style so useful? It reinforces that, in the product world, we all face similar challenges, regardless of our industry.

Product Roles, Part 6: Shorten Feedback Loops

Johanna Rothman

I started this series discussing the issue of the various product-based roles in an agile organization. I suggested a product value team because one person becomes a bottleneck. One person is unlikely to shepherd the strategy and the tactics for a product.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Product Love Podcast: Brianne Kimmel, Advisor and Angel Investor

ProductCraft

This week on Product Love, I talked to Brianne Kimmel, an angel investor and advisor at Voyage. Brianne spent some time in Sydney where she taught at General Assembly.

13 “must measure” UX metrics for healthtech

Mixpanel

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Although the healthcare industry has been notoriously slow to embrace the digital revolution , today’s digitally savvy patients have spoken: they want healthcare at their fingertips. And they want it to be easy, seamless, and useful.

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Tell Better Stories – Donna Lichaw on The Product Experience

Mind the Product

Over the course of her career, Donna Lichaw has moved from Design and UX to Product – consulting with teams, giving keynotes and working with leadership groups – but what she’s always focused on is storytelling.

25 Website Feedback Button Tools and How to Set It Up

Usersnap

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter.). And a seemingly small thing like placing a user feedback button on your website or in your app can go a long way for your product.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

5 Different Perspectives on Audience Segmentation

AB Tasty

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments. This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation. Personalization

How to kickstart billion dollar companies

Inside Intercom

Bangaly Kaba, Instacart’s VP of Growth, knows the typical growth journey for billion dollar companies well. Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. households and 60% of Canadian households.

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How to Write Effective User Personas for a Diverse Audience

Mind the Product

A persona starts off with a classic formula – name, age, demographic, location – and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked at news organizations that have had over 20 million users a month (and some with more than 20 million users a day!). How do you write personas to match that many users?

Product Manager vs. Project Manager

Pragmatic Marketing

Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). And they might all be doing the same (or at least similar) jobs. I find the easiest approach to differentiate these titles is to consider roles against the product life cycle.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

UX Case Study: Search Engine Redesign for RV Rental

UX Studio

Our client, Campanda is a holiday website specialising in renting RVs to vacationers. They offer a way to connect RV enthusiasts with private owners and commercial suppliers who want to rent out their vehicles. This case study reports on how we helped optimise their search engine.

Why I do the thing I hate

BrainMates

Given we all hate reading documents so much, why do I spend my life writing them? It’s not for the money. As an analyst I don’t think it necessarily hurts that I hate reading myself. Unless it’s fiction. I love fiction). I’ve got things to do, people to see, Netflix to watch.

Product Success Management Issues – Raja Mulpri – Episode – PSMI007

Spice Catalyst

This is the latest episode of our podcast series “Product Success Management Issues”. In this episode we are featuring Raja Malpuri, he is currently the Associate Vice President of Product Management and Solutions, AS Pvt Ltd.