How to Conduct an Effective Competitive Analysis
MAY 2, 2019
Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If your product is the only one in the market, you’re either first (but not for long) or trying to serve a need that doesn’t exist. Competition validates the market and provides context for everyone involved. Paying attention to what competitors are up to is important for everyone, but for product managers it can be particularly valuable.