Sat.Apr 27, 2019 - Fri.May 03, 2019

How to Conduct an Effective Competitive Analysis

ProductPlan

Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

Is Product Management like Parenting?

The Product Coalition

Love your Product. In a recent lecture I gave, I compared product management to parenting. While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. It was a lecture given by Paz Davidovich named “Product managers? Congratulation!

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

How product development teams can build a culture of collaboration

RealtimeBoard

How product development teams can build a culture of collaborationProduct development teams today are working in a changing environment: our work is becoming more distributed, and our tools for work and communication have migrated online. Not only that, but teams are highly cross-functional in nature: we are designers, developers, product managers, scrum masters. We have […].

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Product Ethics

Roman Pichler

What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] 1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information.

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Melissa Perri Shares the Secrets Behind Successful Products

Gainsight

We sat down with Melissa Perri, author of “ Escaping the Build Trap: How Effective Product Management Creates Real Value ,” to learn how we can be more mindful of the product experiences we’re building. Melissa Perri is on a mission to “help make product managers and their organizations awesome.”

Building a Culture of Accountability

Lead on Purpose

Guest post by Fred Halstead Accountability can be thought of as a punitive word with an implied threat-as in “I’m going to hold you accountable.”

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Is programming a must for applying Data Science?

Piyanka Jain

Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ». analytics careers machine-learning business data-science

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The Power of Thoughtful Research by Prakriti Parijat

Mind the Product

“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Product validation: making the case for internal evaluations

Userzoom

Working in a UX agency means that sometimes you’ll get limited budget for an entire project or for certain parts of a project. In my time at Grapefruit I am proved time and time again that most clients will choose to reduce costs in the validation phase of a project.

Leading with love and trust

Lead on Purpose

Leadership can be difficult to understand, to measure and to carry out, and too often the term ‘leader’ is used for someone who manages a group but doesn’t necessarily lead.

Is The Best Product Defense A Cheap Defense?

The Accidental Product Manager

What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do.

Finding A New Tool to Develop A New Product

Mind the Product

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics.

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Product Success Management Issues – Raja Mulpri – Episode – PSMI007

Spice Catalyst

This is the latest episode of our podcast series “Product Success Management Issues”. In this episode we are featuring Raja Malpuri, he is currently the Associate Vice President of Product Management and Solutions, AS Pvt Ltd.

Why ProductCamp is so Valuable for Product Managers

Mind the Product

I attended ProductCamp London earlier this month and it brought home to me why I get so much value from this “unconference” style of conference. So what makes the unconference style so useful? It reinforces that, in the product world, we all face similar challenges, regardless of our industry.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

25 Website Feedback Button Tools and How to Set It Up

Usersnap

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter.). And a seemingly small thing like placing a user feedback button on your website or in your app can go a long way for your product.

Product Love Podcast: Brianne Kimmel, Advisor and Angel Investor

ProductCraft

This week on Product Love, I talked to Brianne Kimmel, an angel investor and advisor at Voyage. Brianne spent some time in Sydney where she taught at General Assembly.

How to kickstart billion dollar companies

Inside Intercom

Bangaly Kaba, Instacart’s VP of Growth, knows the typical growth journey for billion dollar companies well. Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. households and 60% of Canadian households.

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Tell Better Stories – Donna Lichaw on The Product Experience

Mind the Product

Over the course of her career, Donna Lichaw has moved from Design and UX to Product – consulting with teams, giving keynotes and working with leadership groups – but what she’s always focused on is storytelling.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

How to improve your product management process to ensure buy-in

ProductBoard

As the scope of their role expands, product managers are increasingly expected to drive high-level business outcomes. Instead of merely overseeing feature releases and development cycles, product managers must plan and build products that will drive business goals as well.

13 “must measure” UX metrics for healthtech

Mixpanel

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Although the healthcare industry has been notoriously slow to embrace the digital revolution , today’s digitally savvy patients have spoken: they want healthcare at their fingertips. And they want it to be easy, seamless, and useful.

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Product Roles, Part 6: Shorten Feedback Loops

Johanna Rothman

I started this series discussing the issue of the various product-based roles in an agile organization. I suggested a product value team because one person becomes a bottleneck. One person is unlikely to shepherd the strategy and the tactics for a product.

How to Write Effective User Personas for a Diverse Audience

Mind the Product

A persona starts off with a classic formula – name, age, demographic, location – and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked at news organizations that have had over 20 million users a month (and some with more than 20 million users a day!). How do you write personas to match that many users?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

5 Different Perspectives on Audience Segmentation

AB Tasty

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments. This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation. Personalization

Why Cost of Delay is a Product Manager’s Secret Weapon

ProductPlan

Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

Product Manager vs. Project Manager

Pragmatic Marketing

Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). And they might all be doing the same (or at least similar) jobs. I find the easiest approach to differentiate these titles is to consider roles against the product life cycle.