Sat.Nov 03, 2018 - Fri.Nov 09, 2018

Product-driven Growth: A Love Story

ProductCraft

Picture this. You walk into an electronics store. An associate appears, asking how she can help. You tell her that you’re a hobbyist photographer looking to purchase your first drone. You’d like to try before you buy. No problem, she says. Follow me.

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Sustainable Pace in Product Management

Roman Pichler

What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

Why Product Managers Should not Report to the CTO

Mind the Product

Product managers often end up reporting to the CTO, and some will argue that this is a good thing. While this might have been the case in the early days of product management, it’s not anymore. Why Shouldn’t a CTO be the Boss? Martin Eriksson’s seminal post on being a product manager shows that they sit in the centre of tech, business, and user (customer). So if they report to the CTO it creates the impression of bias against the business and user.

The Product Lifecycle, an introduction

The Product Bistro

If you work at a startup, or a small company, chances are this three letter acronym is alien to you. However once you graduate to a mid sized company, with multiple products, and, more importantly, multiple divisions or business units, the construct of a PLC is inevitable, and even welcomed. PLC is an acronym for […]. product management essentials

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook.

TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD

Product Innovation Educators

Combining dreams and discipline for successful innovations. I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers.

How can product managers inspire creativity

Craft.io

Creativity is an elusive beast. Since ancient times, the Muse has been described as a separate creature, who has her own will and decides to bestow inspiration only when she pleases.

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UI Trends 2019: The Top 7 Trends Users Will Love

UX Studio

UI trends 2019? It seems like just yesterday I was looking out my window and saw a falling leaf! Now, the year is coming to an end AGAIN! So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019.

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. Let’s start with the ultimate goal of a product manager.

Moving your Business From Services to Product: Here’s What it takes!

Spice Catalyst

Suppose you were in a situation like this, enhance your soft skills by reading this case study and then say what your course of action will be. The post Moving your Business From Services to Product: Here’s What it takes! appeared first on Spice Catalyst.

The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health

Nir Eyal

Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” ” Dr. Twenge and I […].

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Cloud Adoption Trends to Look out for in 2019

DemandMatrix

Every business needs to scale and stay as future-relevant as possible given the dynamic changes in technology and also technology-adoption patterns. Technographics

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term.

Product Managers Attempt To Solve The Toy Problem

The Accidental Product Manager

Product managers attempt to get customers to shop for toys all year long. Image Credit: bygloricom. Product managers for stores that sell toys have an interesting problem on their hands.

How can we Build Human-Centred Products by Kim Goodwin

Mind the Product

Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

B2B Businesses and a Growing need to Outsource Contract Lifecycle Management and e-Signatures

DemandMatrix

Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts. This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively. Technographics

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“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

A company exists because of its products and products exist because of customers’ needs. If any firm wants to reach the pinnacle of the success, it is essential for the firm to keep “Customers” in its focus.

How Product Managers Listen to the Voice of the Customer

Revulytics

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

Show me the Money! Four Career Path Alternatives to Chief Product Officer

Mind the Product

It’s Monday, you’re a little scared, very excited and you’re walking into the product job you’ve always dreamed about. What is that dream job? A lot of product managers, if you asked them, might be tempted to say that they want the lead product role in the organisation.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account.

How to Choose a Safer Analytics SDK for your Mobile App

Appsee

With mobile app usage getting higher and higher every year, mobile app analytics SDKs are wide spread. Actually, according to Research Nester, the global mobile analytics market is expected to reach $6bn by the end of 2024.

What a CPO-Turned-VC Looks for in Her Investments

ProductCraft

If your product addresses the future of the microbiome or empowers product and UX folks while saving developers time, chances are FirstMark Capital managing director Catherine Ulrich might like to chat.

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Are you Segmenting Your A/B Test Results?

Mind the Product

How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. Think about the way that you talk to people every day.

Continuous Alignment of Product Management

The Product Coalition

There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off?—?you you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way.

How Product Managers Should Deal with Different Stakeholder Types

ProductPlan

The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and investors. But the truth is every product has many different types of stakeholders. And, each type of stakeholder has different priorities and expectations for product management. Understanding how to manage different types of stakeholders will serve you well both in shipping successful products and in your product management career.

Dear Strategy: 068 Involving Your Employees in Your Strategy

Dear Strategy

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Sales velocity: the simple equation that will help you hit your number

Inside Intercom

When making a plan to hit their quota, most sales reps look at how much potential revenue they have in their pipeline. The larger your pipeline, the more revenue you’ll bring in. Right? Not so fast.

5 App KPI Metrics that Product Managers Underestimate

The Product Coalition

Launching a mobile app is only half the battle, because once it’s done, it’s time to dive into the numbers and make sure the app is fully optimized.

Eat That Frog Book Summary

Joe Cotellese

I read the book “ Eat That Frog ” a few years ago. It’s a book that helps focus you on getting stuff done and avoiding procrastination. If you’re listening to the audio version of Eat That Frog this outline might be helpful to you. Introduction.

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Cloud Adoption Trends to Look out For

DemandMatrix

Every business needs to scale and stay as future-relevant as possible given the dynamic changes in technology and also technology-adoption patterns. Technographics

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.