Sat.Nov 03, 2018 - Fri.Nov 09, 2018

Product-driven Growth: A Love Story

ProductCraft

Picture this. You walk into an electronics store. An associate appears, asking how she can help. You tell her that you’re a hobbyist photographer looking to purchase your first drone. You’d like to try before you buy. No problem, she says. Follow me.

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Sustainable Pace in Product Management

Roman Pichler

What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

Why Product Managers Should not Report to the CTO

Mind the Product

Product managers often end up reporting to the CTO, and some will argue that this is a good thing. While this might have been the case in the early days of product management, it’s not anymore. Why Shouldn’t a CTO be the Boss? Martin Eriksson’s seminal post on being a product manager shows that they sit in the centre of tech, business, and user (customer). So if they report to the CTO it creates the impression of bias against the business and user.

The Product Lifecycle, an introduction

The Product Bistro

If you work at a startup, or a small company, chances are this three letter acronym is alien to you. However once you graduate to a mid sized company, with multiple products, and, more importantly, multiple divisions or business units, the construct of a PLC is inevitable, and even welcomed. PLC is an acronym for […]. product management essentials

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD

Product Innovation Educators

Combining dreams and discipline for successful innovations. I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers.

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How to effectively transition into a new role

Lead on Purpose

For most organizations, individuals starting a new job have 90 days to prove themselves. What happens during this critical time can make or break your career. Your goal is to get as rapidly as possible to the break-even point. This … Continue reading → Team Building balance preparation strategy success transition

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. Let’s start with the ultimate goal of a product manager.

The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health

Nir Eyal

Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” ” Dr. Twenge and I […].

UI Trends 2019: The Top 7 Trends Users Will Love

UX Studio

UI trends 2019? It seems like just yesterday I was looking out my window and saw a falling leaf! Now, the year is coming to an end AGAIN! So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

How can we Build Human-Centred Products by Kim Goodwin

Mind the Product

Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society.

Moving your Business From Services to Product: Here’s What it takes!

Spice Catalyst

Suppose you were in a situation like this, enhance your soft skills by reading this case study and then say what your course of action will be. The post Moving your Business From Services to Product: Here’s What it takes! appeared first on Spice Catalyst.

Product Managers Attempt To Solve The Toy Problem

The Accidental Product Manager

Product managers attempt to get customers to shop for toys all year long. Image Credit: bygloricom. Product managers for stores that sell toys have an interesting problem on their hands.

Cloud Adoption Trends to Look out for in 2019

DemandMatrix

Every business needs to scale and stay as future-relevant as possible given the dynamic changes in technology and also technology-adoption patterns. Technographics

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term.

“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

A company exists because of its products and products exist because of customers’ needs. If any firm wants to reach the pinnacle of the success, it is essential for the firm to keep “Customers” in its focus.

Show me the Money! Four Career Path Alternatives to Chief Product Officer

Mind the Product

It’s Monday, you’re a little scared, very excited and you’re walking into the product job you’ve always dreamed about. What is that dream job? A lot of product managers, if you asked them, might be tempted to say that they want the lead product role in the organisation.

B2B Businesses and a Growing need to Outsource Contract Lifecycle Management and e-Signatures

DemandMatrix

Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts. This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively. Technographics

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Add Value with a Dashboard Refresh: What You Need to Know

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve? Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. Think about the way that you talk to people every day.

How Product Managers Listen to the Voice of the Customer

Revulytics

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

Are you Segmenting Your A/B Test Results?

Mind the Product

How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.

How to Choose a Safer Analytics SDK for your Mobile App

Appsee

With mobile app usage getting higher and higher every year, mobile app analytics SDKs are wide spread. Actually, according to Research Nester, the global mobile analytics market is expected to reach $6bn by the end of 2024.

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account.

How Product Managers Should Deal with Different Stakeholder Types

ProductPlan

The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and investors. But the truth is every product has many different types of stakeholders. And, each type of stakeholder has different priorities and expectations for product management. Understanding how to manage different types of stakeholders will serve you well both in shipping successful products and in your product management career.

The 3 Principles Agile Leaders Should Live By During An Organizational Transformation

Agile Velocity

Today’s Agile leaders manage with a more complete arsenal of skills and techniques than leaders of the past who led fundamentally different teams.

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What a CPO-Turned-VC Looks for in Her Investments

ProductCraft

If your product addresses the future of the microbiome or empowers product and UX folks while saving developers time, chances are FirstMark Capital managing director Catherine Ulrich might like to chat.

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5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Sales velocity: the simple equation that will help you hit your number

Inside Intercom

When making a plan to hit their quota, most sales reps look at how much potential revenue they have in their pipeline. The larger your pipeline, the more revenue you’ll bring in. Right? Not so fast.

3 Key Traits of Successful Product Designers

ProductPlan

What exactly is product design? And how do you differentiate between a good product designer and a great one? Today we’ll look at the scope of the role of product designer as well as discuss a few traits of great product designers. But first, a hypothetical: If you were the product manager for a car-stereo manufacturer, would you want your products to have clearly marked, easy-to-reach “off” buttons on their control panels?

Continuous Alignment of Product Management

The Product Coalition

There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off?—?you you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way.