Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Impact Mapping: How to focus on outcomes in product management

Miro

Impact Mapping: How to focus on outcomes in product managementAligning work around outcomes instead of just chasing the next feature idea is one of those things that product teams often want to nail, but rarely get right. It’s because most of the frameworks we use prioritize tangible rock-solid features over hard-to-measure effects.Just look at how […].

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Why Companies in a Multi-Screen Era Must Embrace the Unknown

ProductCraft

Last Saturday, like seemingly every Saturday this fall, I started some yard work. This time I expected to be on the roof for at least three hours. So I knew that music would be required. And that email needed monitoring. And that a friend may call. And that college football was at full tilt. I. Read more » The post Why Companies in a Multi-Screen Era Must Embrace the Unknown appeared first on ProductCraft by Pendo.

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Dear Sales, It’s Me… Your Product Manager

ProductPlan

Should a product manager accompany the sales rep to prospect meetings to demo the product? When a customer calls their account manager for support, should the rep pass that request on to the product manager? Should sales reps call a product manager anytime they have a technical question about the product? Every company is unique. But for most organizations, the answers to those questions should be no.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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A Product Owner’s Guide to Improving Customer Experience

Emerge Insights

People today have an unprecedented number of choices when choosing products and services for their personal life and work. Consumer habits, preferences, and expectations are evolving. The organizations embracing a human-centered approach are outperforming the competition. Businesses can no longer rely on the position, price, features, or pure aesthetics of their product or service to […].

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Practicing Growth Design

Amplitude

I identify as a Growth Designer. A few years back, I wrote about how I see growth design. Here’s how I defined it: Growth design: A person who approaches product design through the dual lens of customer experience and business impact. “Growth Designer” is not usually my actual job title, but I find that label useful for people to understand my skillset.

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5 Ways To Predict And Prevent Customer Churn

Gainsight

Customer churn. It’s on everybody’s mind. Studies show that customer churn is costing U.S. businesses $136 billion a year. Even though you might not be aware of it, customer churn could be working its way through your business right this very second, just like a virus. Luckily, there are ways to predict and prevent customer churn. It’s time for a visit to the doctor. #1 Way to prevent churn: Provide (and prove) ROI.

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Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

Mind the Product

In this ProductTank San Francisco talk, Shyna Zhang , shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage. The 3 T’s of customer obsession. A Product Marketing and Product Management Marriage.

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What is product-led growth? How it works and 5 companies that are doing it right

ProductBoard

It seems like every tech company these days is excited about product-led growth. And rightfully so. When a product-led growth strategy is executed well, your product sells itself, leaving your teams with more time and resources to focus on the end user. If you’re a user of any successful product-led growth product, chances are you didn’t hear about them through a cold call.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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The Phenomenal Product Manager: Influencing Engineers – Part 3

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly. Some of the scenarios you will encounter are listed in the chart below.

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Book Review: The Team that Managed Itself

The Product Bistro

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game company. The studio is like a little business unit with a lot of autonomy, yet strong responsibilities to the executive staff.

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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer roles and have business conversations. Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer.

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How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Intercom, Inc.

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. Vidyard did the opposite. Instead of capturing small businesses and then trying to upgrade them to paid plans, the video hosting and analysis startup attracted larger companies, then worked backwards.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Product in Practice: Getting Started with Opportunity Solution Trees at SuperAwesome

Product Talk

Hi there, Product Talk readers! It’s me, Melissa. I’m Teresa’s blog editor. I mostly work behind the scenes here, polishing and proofreading posts prior to publication. But every once in a while, I’ll contribute a post like this one. Here at Product Talk, we’re excited about showcasing what good product management looks like. That’s why we recently launched the Product in Practice series , where we’re highlighting excellent work that different product teams are doing.

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How to Prepare for the 2019 App Store Holiday Shutdown

Alchemer Mobile

‘Tis the season for the annual App Store holiday shutdown. Every year, Apple implements a code freeze on all mobile apps where no new app submissions or app update submissions will be processed. The 2019 holiday shutdown schedule will begin December 23rd and run through December 28th. The App Store shuts down during this time to allow Apple’s manual submission reviewers to take some much-deserved time off around the holidays.

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The Importance of Being Clear by Lindsey Jayne

Mind the Product

In this #mtpcon London talk, Lindsey Jayne, VP Product at Monzo, discusses the importance of writing clearly in order to make better decisions and diversify thinking. Key points. There is too much noise in our working lives – we are bombarded by words and thoughts which are difficult to understand. By being clearer in our writing we can bring more people with us and expose bad ideas before they progress too far.

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How to Make Your Product Fail

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Product Fail (an exploration of how to make your product and product team fail) and debated Featured Product, Wami… And, also, thank you to our awesome sponsors who make everything possible…

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Product vs Solution – The Key Difference

Product Management University

How would you characterize the difference between product vs solution? Product vs solution is the simple difference between what you do and what your customers do. You build products and features. Your customers admit patients, do legal research, run payroll, design clothing, take customer orders, inventory a warehouse, etc. The difference between product vs solution from your perspective is the answer to this question: How do we make customers quantifiably better at things that have strategic v

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How to Craft Your Product Team at Every Stage, From Pre-Product/Market Fit to Hypergrowth

First Round Review

Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully. From the mistakes that are too easy to make to what to look for when hiring, his playbook helps founders and product leaders build teams capable of finding product/market fit and handling hypergrowth.

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Managing Problematic Investor Ideas

Mind the Product

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how. First though, what’s the problem?

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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. Not everyone has the luxury of generous budgets, resources and sign-off. . In this year’s State of UX in the Enterprise report , securing resources and budget was the top three challenge for UX teams in some of the biggest organisations across the globe.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How To Develop Into An Exponential Product Manager

The Product Coalition

Highly effective Product Managers develop themselves in 5 key areas. Highly effective Product Managers (or what I call Exponential PMs) tend to be strong in all of these areas. This is based on studying, speaking with, and coaching PMs and product leaders. We’re going to start big picture, chop it up, then have a look at what you can do to grow in each area.

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Before Conducting User Research Interviews, Interview Stakeholders to Better Understand the Problem You’re Trying to Solve

UserInterviews

We spoke with Zach about how to conduct a successful stakeholder interview. We also cover a real-life example from SoFi and discuss the long-lasting impact research can have.

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Mindset – Building Product Communities and Transforming Teams with Adam Warburton and Rosemary King

Mind the Product

Watch on YouTube | Watch on Vimeo | Listen on Soundcloud . In the latest episode, Rosemary King , our Director of Training Products welcomes Adam Warburton to Mindset. Adam is currently Head of Digital Products at The Co-Op, one of the world’s largest consumer co-operatives. He is also co-organiser of our MTP Engage conference in Manchester, taking place in February 2020.

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Our top 12 product management blog posts from 2019

ProductBoard

It’s hard to believe that 2019 (and the decade) is almost over. And my, has it been eventful for the productboard team. This year, we celebrated a new product launch, grew to 100 employees across Prague and San Francisco, and enjoyed a memorable team retreat in Barcelona. On the content side, we’ve worked hard to consistently deliver valuable resources to our PM community.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Good metrics to measure user retention in content apps

The Product Coalition

According to the latest report by Comscore, audiences around the world are spending more time online. Mobile minutes as a percentage of total online minutes has also been rising. India and APAC countries have shown significant growth in mobile news consumption. The share of mobile time spent on News is reaching historic levels in U.S. markets too. However, with the growing number of apps everyday and falling user retention rates , many content based apps face the challenge of rightly engaging th

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TEI 259: Become indistractable and get more done better – with Nir Eyal

Product Innovation Educators

Four steps for product managers to increase productivity and become fully present. Do you feel your time and attention being pulled in too many directions and what you want to get done is not getting done? I sure do. For me, focus has been getting more challenging as I am taking on new projects to help more product managers. I’ve needed to step back and do some meta work to better organize my time.

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Haters, Our Product is Physical and Digital by Sophie Deen

Mind the Product

In this talk at ProductTank London, get set for a giggle as Sophie Deen, CEO of Bright Little Labs , heartwarmingly takes us through her journey of building a product to help introduce computer science to children in the UK. She covers: Using mainstream entertainment to teach kids. Building a product in a reactive way. Watch the video to see Sophie’s talk in full.