How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events
Good Product Manager
MARCH 29, 2016
How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.
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