Sat.Jul 04, 2020 - Fri.Jul 10, 2020

Dispelling the Biggest Fallacies of Product Management

Mind the Product

Product Management has become an incredibly sought-after career path for people with all kinds of backgrounds and expertise and, while the discipline is crucial to the success of modern business, it’s still very much in a state of development. As a result of all of those factors, it’s very easy to discover myths and product [.]. Read More. The post Dispelling the Biggest Fallacies of Product Management appeared first on Mind the Product.

Are Feature Teams or Component Teams Right for Your Product?

Roman Pichler

What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team. Such a team owns an architecture building block, for example, a layer, a subsystem, or a collection of components or services, as figure 1 illustrates. Figure 1: Feature vs. Component Team. Figure 1 depicts a simple software architecture that consists of three layers: user interface, business logic, and data.

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E-Learning Courses for Product Managers


Many of us are spending more time at home than ever before. If you’d like to use some of that time to build up your product management skills, we’ve gathered a few of the most popular e-learning courses for PMs into the list below. Each is geared toward helping you be the best product person. Read more » The post E-Learning Courses for Product Managers appeared first on ProductCraft by Pendo.

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of thinking.” John Dewey , How We Think. Structure is complicated. It gets done, undone, and redone.” – Barbara Tversky , Mind in Motion.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

What Is a Minimum Lovable Product?

The Product Coalition

The product game has certainly changed over the last few years. Technology used to be such a novelty, back when phones still have keypads and if your video game stopped working you had to blow on the cartridge. How times have changed. Customers are much, much , harder to please than they used to be! Product Design has taken off in a way that no one could have predicted. Customers don’t just want their needs to be met, they want to be delighted.

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When your product is your product team

Product Management Unpacked

Pendo’s chief product officer shares his take on product management leadership. “If If software is leading the world, then product managers are the modern-day businessmen and women,” says Brian Crofts, Chief Product Officer (CPO) at Pendo. Pendo offers a platform of tools that allows product managers to make their products better —whether they are at the beginning of their product roadmap deciding what to build or want to validate the direction for how their product evolves.

Should Product Managers Know How To Code? (Yes/No)

The Basics of Product Management

Should product managers know how to code? Yes/No) It can be any programming language, including SQL, Python, JavaScript, Ruby, etc. Yes No Submit. Let us know your opinion on whether product managers should know how to code. As soon as you hit “Submit” above, the results will be visible immediately. Thank you! Hypothesis Validation. Should product managers know how to code? There is no one right answer. Both yes and no are valid options.

#mtpcon but Not as You Know It – the Product Event of the Year

Mind the Product

With COVID continuing to put paid to our plans and the voice of Ross from Friends ringing in our ears, we’ve pivoted our ever-popular San Francisco and Hamburg conferences to bring you our brand new, online product event – #mtpcon Digital. Over three days (July 13-15), you’ll hear from some truly awesome product leaders as [.]. Read More. The post #mtpcon but Not as You Know It – the Product Event of the Year appeared first on Mind the Product.

From Chaos to Cohesion: Implementing Lightweight Processes


When you’re just getting things started, an anything-goes, Wild West attitude can sometimes be a positive. There’s so much new information coming in daily and so many assumptions that have yet to be validated that people are just winging it to get stuff done. It feels like any action is better than inaction. But organizations won’t last very long without incorporating some layers of process and procedures.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?


Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

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50 Inspirational Quotes on Customer Experience to Guide Your Way


Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. Ian Golding. A jigsaw puzzle is an extremely good analogy for the customer experience… you can only see the picture if you put the pieces together. Steve Jobs.

How Influential Leadership Builds Winning Products – Oluwatobi Otokiti

Mind the Product

An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team. Don’t be the aloof CEO of the product, but become a team player and get excited about your product – it will [.]. Read More. The post How Influential Leadership Builds Winning Products – Oluwatobi Otokiti appeared first on Mind the Product.

A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems


Contributing authors: Jenny Chang, Bilal Mahmood, Cindy Rogers. Machine learning is a tool. A powerful tool, but built by humans, and therefore a product of the biases, data, and context we use it in. This tool can result in significant ethical challenges and injustices such as criminal prediction systems that say Black defendants pose a higher risk for recidivism or predictive ad systems that show high income jobs to men over women. This problem extends to product analytics as well.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency


Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market.


The Product Coalition

Is the product manager actually the intelligence officer of the company? As a child, I loved reading fiction books such as “The secret seven”, “The famous five”, “Hasamba” and such. I also loved all the Agatha Christie books and movies. As I was a curios kid (and today curious man), I used to learn and read about a variety of subjects?—?from from history through science and nature. I just loved data. Growing up, the repertoire has widen to thrillers such as “Bourne” trilogy, Tom Clancy etc.

Books 101

What Makes A Good Product Manager? by Moe Ali

Mind the Product

In this ProductTank Toronto talk, Moe Ali – currently the CPO at Airborne – gives us some insights into the classic archetypes and characteristics of a good product manager, covering: The balance of product discovery vs delivery Some of the archetypes of product managers What practices make a good product manager Product Discovery vs Delivery A typical [.]. Read More. The post What Makes A Good Product Manager? by Moe Ali appeared first on Mind the Product.

Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities. It forms a key foundation for my Pragmatic Learning Network course, Level Up Power Skills: Influence, Lead and Develop Yourself Differently. If you’re a subscriber to HBR's online library, read the article.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Better Web Demos: Use These 3 Tactics


What are some tactics for better web demos that keep the audience more engaged? When it comes to web demos, you don’t have the benefit of reading your audience as you would in a face-to-face situation, even when everyone has their cameras on. You can also assume your audience is doing at least one other task so you want to be sure to give them a reason to pay full attention. 3 Tactics to Make Your Web Demos More Engaging. Get to the Point Quickly.

Demo 100

How To Fix Twitter's Business Model


Recently, social media platforms have been heavily criticized for perpetuating false and misleading information. We wanted to dig deeper and understand why. Currently, the business model of these platforms is based on advertising revenue, which is all about engagement. The algorithms used by these platforms understand the best way to get the greatest number of clicks is through outrage, even if its perpetuated through falsehood.

Developing Presence and Confidence: Advice on Vocals, Gesture and Movement

Mind the Product

Advice on vocals, gesture and movement when public speaking from Olena Skyrta, co-founder of Speak2Me. Confidence and presence play a big part in presentation success but they don’t come naturally to everyone. In fact, three in four people have a fear of public speaking and, for a long time, I was one of them, I used to [.]. Read More. The post Developing Presence and Confidence: Advice on Vocals, Gesture and Movement appeared first on Mind the Product.

Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities. It forms a key foundation for my Pragmatic Learning Network course, Level Up Power Skills: Influence, Lead and Develop Yourself Differently. If you’re a subscriber to HBR's online library, read the article.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It’s a book that spoke to me. It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects.

6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. But there are numerous differences that keep these two roles separate. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders.

Qualitative Intelligence by Mitchell Gillespie

Mind the Product

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence” As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just [.]. Read More.

A Surprising Advantage for Subscriptions

Pragmatic Marketing

moments are fun. You know, those light bulb moments when everything suddenly clicks and you come up with a brilliant idea/solution/connection/product/etc. When I was diving deeper into subscriptions to create my new Pragmatic Learning Network course, Accelerate Your Subscription Business , I had several aha! moments, but this one is probably my favorite. Subscriptions are better products.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

What is LUV? How Mixpanel used Mixpanel to define the behaviors that drive customer love


Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But beyond just being active, a product is made great by users who find enough value to form a habit around their usage of it. For loyal users of Mixpanel, for instance, performing on-the-fly product analysis is about as routine as a morning coffee, workout, or PM standup. Users like Brett: A Mixpanel power user. Source: @bretthellman.

Demo 59

The One Product Skill That will Make you Awesome

The Product Coalition

How to ensure stakeholder alignment, one assumption at a time Continue reading on Product Coalition ». business-strategy career-advice product-management business technology

You Are the Product – Kristina Walcker-Mayer on The Product Experience

Mind the Product

Product people have a lot of things in common: we’re curious, we like connecting the dots, we try to solve more problems than we create, we get bored easily, we’re pretty social (even if we also identify as introverts), and we enjoy looking at things at both a tactical and strategic level. Unfortunately, we’re also [.]. Read More. The post You Are the Product – Kristina Walcker-Mayer on The Product Experience appeared first on Mind the Product.