Sat.Mar 23, 2019 - Fri.Mar 29, 2019

How to learn from churn – designing good user offboarding

Inside Intercom

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February.

Dungeons and Dragons slays Agile

BrainMates

I had so much fun when I was a kid in my first years of high school discovering Dungeons and Dragons.

Agile 52

Why customer success matters

Lead on Purpose

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back? When creating a product or service, you want your users and buyers to answer these questions with positive … Continue reading → Innovation Product Management #CustomerSuccess customer retention markets product service technology

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Skilled Product Leaders Can Manage Business Disruptions

Product Management Unpacked

A constant in business today is the speed and scope of change. Businesses encounter disruption more frequently than ever. In some cases, disruption can be attributed to innovation.

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4 Steps for Designing a Healthy Interconnective Infrastructure

Lead on Purpose

Guest post by Yvette Bethel Your interconnective infrastructure is the framework that facilitates interpersonal and other work relationships. It is important to realize that it doesn’t only encompass interpersonal relationships, it also incorporates your communication channels, organizational structure, policies, procedures, … Continue reading → Integrity Trust Innovation performance relationships strategy

Data Literacy 101

Piyanka Jain

Joel is the newly-appointed CEO of a 100-year-old consumer company. He has been brought in with a vision to make the company customer-centric and tasked with leading digital transformations so that it is at par with the new information era.

Product Success Management Issues – Raghu Ramanujam – Episode – PSMI004

Spice Catalyst

This is the fourth episode of our Product Success Management Issues podcast is with Raghu Ramanujam. He is currently Vice President of Tambora Systems. LinkedIn This is the fourth episode of our Product Success Management Issues podcast is with Raghu Ramanujam.

Why the Worst Product Managers Expect the Best

Mind the Product

With each product I’ve built, things have rarely come together exactly as planned. But it’s not the inconveniences, technical challenges, or misguided people that are the problem. It’s that we ever allow them to catch us off guard in the first place. Anyone can operate under ideal conditions. But ideal conditions are the exception, not the rule. Eighty percent of your time building product will take place in a maelstrom of ambiguity and obstacles.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Product Over Process

ProductCraft

While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” It turns out “Product vs. Process” is a known early childhood educational framework. I’m a first-time parent, so I’m still learning.

Transition Into Product Management From a Technical Role

Proficientz – Product Management University

The transition into product management from a technical role is one of the most difficult. Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

B2B 141

New Book: Killer Ways To Make Partnerships Work For Product Managers

The Accidental Product Manager

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts.

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Why Moderated User Research is Worth the Cost

Mind the Product

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the cost. Unmoderated research can be useful in certain scenarios, but it is important to recognize its limitations.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Be a Product Owner, Not a Backlog Owner

ProductCraft

One specific antipattern in Agile software development involves a product owner (or product manager) morphing into a “backlog owner.” ” So, what exactly is a “backlog owner?” ” To understand that term better, let’s first look at what a product owner does.

Agile 101

Be a Better Marketer with AI

Pragmatic Marketing

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing.

Cosmos versus chaos. Brief guide to development methodologies that improve efficiency.

The Product Coalition

Software development is rarely linear. As the project moves along, the customer may want new features, or have new functionality requirements that conflict with the existing application architecture.

Growth Hacking for Product Managers by Chris Long

Mind the Product

Chris Long , Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management. Chris says that product managers often are unaware of their responsibility in the growth process.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Product Love Podcast: May Habib, CEO and Co-Founder of Qordoba

ProductCraft

This week on Product Love, I talked to May Habib, the co-founder and CEO of Qordoba.

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How to Close the Loop With Customer Feedback

Gainsight

There’s nothing worse than submitting feedback about a product you love and hearing nothing back. Okay, there’s probably a few things that are worse, but it’s still pretty painful when it happens.

Can there be an all-in-one product management tool?

ProductBoard

This is a question we hear a lot. What is the best product management tool? Often this discussion goes down one of two paths. On the first path, what often follows is a laundry list of tools that often includes Slack, Trello, Jira, Google Docs, and so on.

Tester-Powered: How Google Will Support Stadia with Beta

Centercode

You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

What to do if you only have $100 to spend on User Testing

Usersnap

User testing is a bit like sports. Almost everyone agrees that it is essential, but only a few manage to do it regularly. Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.

How to Make Your Product Scientifically Irresistible

Gainsight

Your product can’t suck. That’s a given. But it’s also not enough to be a good product that doesn’t hook your customer and connect to their pain points.

Grocery Store Product Managers Get Ready For The Future

The Accidental Product Manager

Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time.

How I Fail – A Founder’s Perspective by June Angelides

Mind the Product

A former tech investment banker, June Angelides is the founder of Mums in Technology, the first child-friendly coding school in the UK. A lack of options for learning alongside her baby led June to create a skills-based tech programme for like-minded mothers raising children. In this ProductTank London talk, June demonstrates a new way for organisations to approach learning for mothers while helping to close the gender gap in tech.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Using DynamoDB for Dynamic Configuration

Amplitude

Deploying code has a cost. It can take time, may require application restart, and (hopefully) has safeguarding processes that add friction. That’s where dynamic configuration comes into play. As the name suggests, dynamic configuration is the ability to change the behavior of a system on the fly.

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5 Unique Ways to Improve User Activation [Tips & Examples]

Userpilot

User activation is one of the most important KPIs for SaaS businesses which determines their success and revenue in the long run. If you’re struggling with converting trial users to paid ones – this is the article for you.

Crafting a Customer-Centric Culture: A Conversation With Tatyana Mamut

ProductCraft

Creating a customer-centric culture has never been so important. Most companies can agree on this, yet many don’t know how to form the habits that ensure the customer—not the competitor or anyone else—always comes first. Tatyana Mamut is on a mission to fix this.

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