Sat.Aug 10, 2019 - Fri.Aug 16, 2019

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Product Talk

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Not All Metrics Have to Be Actionable (Gasp!)

ProductCraft

Everyone loves a good metric. As product managers, we probably proudly proclaim that we are getting better at making decisions based on data rather than gut instinct.

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How product teams can build effective customer feedback loops

ProductBoard

A lot of companies know how to collect customer feedback. But the real struggle is knowing how to create continuous feedback loops that provide valuable, actionable information that can inform strategic objectives.

How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

8 Tips for Building an Executive-Facing Roadmap

ProductPlan

Product roadmaps shouldn’t be created with a one-size-fits-all approach; each audience needs varying levels of detail and transparency.

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Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.

Platform Management by Brandon Chu

Mind the Product

At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs.

4 Approaches to Data Analytics for Your Application

Selecting the right solution for your embedded analytics is crucial to the success of your application. But with so many solutions and vendors, how do you make this critical selection? Learn about the different approaches to analytics and the pros and cons for each.

Can Product Work Be Done Remotely?

ProductCraft

A lone engineer codes feverishly in a dimly-light room, drinking a caffeinated beverage and typing until their hands hurt. That dimly-light room is located in their home, the perfect environment for writing code.

How to Master Innovation (without the) Labs

Mind the Product

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success , how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again?

The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges.

User Onboarding Best Practices for 2019 and Beyond

Userpilot

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

How to use email marketing to improve product adoption

Mixpanel

At Mixpanel, we use our product internally to track critical business metrics. We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messaging , and test subject lines in our blog newsletter.

Enabling Outcome-Oriented Product Organisations Through OKRs by Sonja Mewes

Mind the Product

While most product people can agree on the attributes of an effective goal, turning them into tangible results is a different story. Goals quickly lose their effectiveness when product teams are not able to link them to the actions of their daily work.

What exactly does a Product Manager do? Redefining Product Management function

NextBigWhat

There has been an array of definitions for the product management role – mostly derived from the standard one (shown below), which I believe isn’t the most accurate definition of Product Management role as of today. Product Management Role Definition (courtesy Atlassian blog).

The Problem is The Choice: The Frontier of A/B Testing

AB Tasty

Do you run A/B tests on your website? Are you sure you're making the best decisions when it comes to statistical certainty, loss and gain? This article was originally posted on AB Tasty as The Problem is The Choice: The Frontier of A/B Testing. A/B Testing Data Science

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Where I Think “Agile” is Headed, Part 1: Do You Need an Agile Approach?

Johanna Rothman

I spoke at Agile 2019 last week. I had both a great time and a heart-rending realization. The great time was meeting and reconnecting with people. The heart-rending realization is our industry is in big, big trouble. Here are my thoughts and where I think the “agile” industry is headed. Problems I See with “Agile” Here's a summary of problems I saw last week: Too many people think “agile” will solve all their problems.

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The Daily Standup is Broken, What Should You Do Now?

Mind the Product

The standup meeting, or daily scrum, as a team information-gathering staple has evolved into dogma , and especially tech dogma, over time. Not only did it seem like everyone was doing standups as their default way of conveying project context, it felt like there wasn’t an alternative.

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The tools we use: Challenging dogma in the design process

Inside Intercom

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done.

Catch Software Pirates with Honey, Not Vinegar

Revulytics

Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, despite the financial hit, the culprit could have chosen a competitor’s product. But you obviously can’t let the free ride continue.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Dissecting Product Management Job Titles

BrainMates

Anytime the topic of Product Management roles and responsibilities is discussed, you can guarantee that you’ll elicit excitable responses and conflicting opinions. The spectrum of job titles and descriptions used to describe the work of Product Management is so broad and varied.

Killing Zombies – Lisa Long on The Product Experience [Rebroadcast]

Mind the Product

We’re taking a short break from releasing new episodes for the month of August. We’ll be back with new interviews in September. But don’t despair! We’ve asked a few friends to pick some of their favorite episodes to re-broadcast in the meantime.

Automated customer service should be personal

Inside Intercom

Automated customer service isn’t a new concept. We’ve all navigated our fair share of automated phone menus or interacted with support bots to get help. But much has changed, both in usability and customer perception.

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Are Watch Product Managers Almost Out Of Time?

The Accidental Product Manager

Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Early Access: Exponent's Software Engineering Course

PMLesson's Ace the PM Interview

We're excited to give you a sneak preview of Exponent's new software engineering interview prep course! Starting today, you can sign up for the SWE Course waitlist to get early access to the course.

The Mindset of Empowerment by Laura Scanga

Mind the Product

As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these.

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How Userpilot Helped Rocketbots with their Aha! Moment

Userpilot

Everybody in the SaaS world knows how important it is to funnel your users towards the Aha! Moment as quickly as possible. Finding the Aha! Moment can mean the difference between a customer that churns, and a customer for life. But it isn’t always easy to show users your Aha! Moment.