Mind the Product

FEBRUARY 27, 2017

This week I started watching Netflix’s new show Abstract. It’s a beautifully produced documentary that follows the achievements of world renowned designers across a wide range of design disciplines, from Tinker Hatfield, Nike’s head of design to the architectural boy wonder Bjarke Ingels. Many of the designer’s stories are inspiring and touching. These individual’s stories made me want to get up and design something bold and exciting.

Customer Experience 201

Customer Experience Feedback Software Entertainment Leadership 201

The Product Guy

MARCH 2, 2017

In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Rapid Prototyping”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Analytic Tools Research Software CTO Coach Product Manager 163

Product Management University

MARCH 3, 2017

How much time should we spend on win-loss analysis? There’s an age old adage that people buy from people, and it’s no different in B2B. So when you win it’s largely because of your salesperson. Ditto when you lose! Product deficiencies are just the most convenient excuse. When asked about a win, customers will readily admit they bought because they felt more comfortable dealing with your organization than the competition.

B2B 100

B2B Naming Customer Experience Product Manager 100

Nir Eyal

FEBRUARY 27, 2017

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech […].

Research Software 94

Research Software Books Technology 94

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

Feedback Software

Mind the Product

FEBRUARY 28, 2017

Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company. He opens his talk by describing the clear value that Zendesk’s APIs are providing to their customer accounts and the business. For example, customer accounts using the rest API during their 30 day trial period were converting twice as much.

Development 167

Development Document Customer Experience User Testing 167

Product Management University

MARCH 2, 2017

A recent lead generation study, The Critical Importance of Lead Validation in Internet Marketing , revealed three important data points that most people don’t expect — bits of information that can have a major impact on your website lead production if you know what to do with the data. Here they are. 1. A Full 50% of Website Conversions Are Something Other than Leads.

Customer Experience 100

Customer Experience Technical Review User Testing B2B 100

Pragmatic Marketing

FEBRUARY 27, 2017

Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort.

Marketing 70

Marketing Customer Experience Positioning Blog 70

Mind the Product

MARCH 2, 2017

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What are the models?

Product Manager 144

Product Manager Product Management User Testing Management 144

The Accidental Product Manager

FEBRUARY 27, 2017

Oracle and Amazon both want to own the cloud Image Credit: WorldSeriesBoxing. I’m pretty sure that by now you’ve heard about “the cloud” – it’s the mythical place where companies can get their programs to run and their data to be stored in such a way that they don’t have to buy any computers or storage systems. Another company takes care of all of the day-to-day activities required to make this all work out.

Reporting Tools 58

Reporting Tools Data Visualization Product Manager Product Management 58

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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

Product Management

Product Management University

MARCH 1, 2017

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: In many cases the need for more information stems from the lack of clarity in the information you’ve already gathered.

B2B 100

B2B User Testing Customer Feedback Feedback Software 100

Product Bookshelf

MARCH 2, 2017

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another. Design the experience you deliver around your customer’s job and your competitors will find it hard to copy.

Data Visualization 48

Data Visualization User Testing Automotive Customer Experience 48

Mind the Product

MARCH 3, 2017

Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos. Prioritisation is a core part of Product Management, and it’s the topic I most commonly get asked about by other Product Managers. But it can also cause a lot of stress – while prioritisation is important, too much emphasis is put on it.

Data Visualization 137

Data Visualization Customer Experience User Testing Customer Feedback 137

Alty

FEBRUARY 27, 2017

Quality isn’t an act, it’s a habit. While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Sure skillful developers can write great code. But they are rarely good testers as well and often fail to account for all the nitty-gritty happening once a real user places his hands on the final product.

User Testing 45

User Testing Feedback Software Product Research Testing 45

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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

Management

Product Management University

MARCH 1, 2017

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords don’t mean anything to the people we most want to influence, prospects, and customers that will eventually fund our future paychecks.

Marketing 100

Marketing Weak Development Team Enterprise B2B 100

TSIA

FEBRUARY 28, 2017

Knowledge management used to be a topic just for customer support. Specifically, it was about how to capture resolution information for every problem solved, so that the next time it occurred, no one had to waste time researching the problem and resolution all over again. Today, there are several drivers that are forcing companies to realize that knowledge management isn't just for support, but is a company-wide initiative with enough ROI for everybody, from support, to professional services

Management 40

Management Management User Testing Product Research 40

Mind the Product

FEBRUARY 27, 2017

I had no idea what I was doing, but then no one else did. You just made it up as you went along in 2000. The job title only came into David Norris ’ vocabulary in about 2008. Before that he’d been through numerous roles that had been doing that job without realising it – Production Manager, Producer, Operations Manager are all examples. Researcher, Growth Hacker, Co-creator, Influencer or Change Agent – a Product Manager may play each of these roles in different types of organisation

Product Research 135

Product Research Startups Research Software User Testing 135

The Product Guy

FEBRUARY 26, 2017

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Product Manager Product Management Management Management 207

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Product Management University

FEBRUARY 27, 2017

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? Are they doing e-mail while I talk? Does anyone care? Somebody, anybody, give me a sign! How do you really know if your value proposition is resonating with your prospects when you can see them? The key to reading a prospect you can’t see is to engage them in a discussion during the demo.

Demo 100

Demo Differentiation Presentation Positioning 100

dscout People Nerds

FEBRUARY 28, 2017

Trump Diaries Episode 3: Behind the scenes on a sensitive diary study.

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Mind the Product

MARCH 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior Product Manager for Animoto – a company dedicated to giving people an easy way to create professional videos.

Feedback Software 130

Feedback Software Customer Experience User Testing Customer Feedback 130

Product Management University

FEBRUARY 27, 2017

“What’s on our strategic roadmap?” “What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

Vision 100

Vision Workshop B2B Roadmap 100

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Product Management University

FEBRUARY 25, 2017

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. 1.

Demo 100

Demo Vision Roadmap Positioning 100