Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Building an API that Developers Love

Mind the Product

Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company. He opens his talk by describing the clear value that Zendesk’s APIs are providing to their customer accounts and the business.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort.

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Your Ability to Focus Has Probably Peaked : Here’s How to Stay Sharp

Nir Eyal

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech […]. The post Your Ability to Focus Has Probably Peaked : Here’s How to Stay Sharp appeared first on Nir and Far.

Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

2018 Customer Training Goals

Are your customer training goals actually achievable? Or will they be cast aside as your team gets caught up in their daily tasks? If you’re not sure, this guide can help.

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Oracle Product Managers Get Ready To Battle Amazon In The Cloud

The Accidental Product Manager

Oracle and Amazon both want to own the cloud Image Credit: WorldSeriesBoxing.

Mental Models for Product Managers

Mind the Product

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize.

Taking ownership—leading with accountability

Lead on Purpose

Accountability is a key leadership principle. Those who do great things, or do small things in a positive way, succeed because they apply the right principles, they do the right thing. Taking ownership of every aspect of aspect of your … Continue reading → Product Management accountability ownership responsibility

Value Proposition? Stuck on it. I have a solution! Read This.

Spice Catalyst

Here's how to figure out what your product's value proposition should be! The post Value Proposition? Stuck on it. I have a solution! Read This. appeared first on Spice Catalyst. Do Innovation and Value Proposition Newsletter Dave Product Management

The Essential Template for Your Customer Training Strategy

Looking to build your customer training strategy? The process can be overwhelming, if you don’t have a set plan from the start. This template can help.

Progress, Not Products

Product Bookshelf

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another.

Seven Simple Steps to Stress-Free Prioritisation

Mind the Product

Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos.

Win-Loss Analysis: It’s Rarely the Product

High Octane Product Management

How much time should we spend on win-loss analysis? There’s an age old adage that people buy from people, and it’s no different in B2B. So when you win it’s largely because of your salesperson. Ditto when you lose! Product deficiencies are just the most convenient excuse. When asked about a win, customers will readily admit they bought because they felt more comfortable dealing with your organization than the competition. Read, “I connected with your salespeople better.”.

How SPICES help product managers build insanely great products – with David Fradin

Spice Catalyst

A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers throughout the world.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Ask the Experts: Do you have any tips for implementing market visits at my company?

Pragmatic Marketing

Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort. The best way to overcome that discomfort is simply to dive in and do one.

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app.

Three Unexpected Data Points That Will Boost Your Website Lead Generation

High Octane Product Management

A recent lead generation study, The Critical Importance of Lead Validation in Internet Marketing , revealed three important data points that most people don’t expect — bits of information that can have a major impact on your website lead production if you know what to do with the data. Here they are. A Full 50% of Website Conversions Are Something Other than Leads. Website conversions consist of phone calls and form submissions.

Scaling Up a Product Organisation

Mind the Product

I had no idea what I was doing, but then no one else did. You just made it up as you went along in 2000. The job title only came into David Norris ’ vocabulary in about 2008.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Removing Speed Bumps in Your Product Planning Process

High Octane Product Management

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: In many cases the need for more information stems from the lack of clarity in the information you’ve already gathered.

Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon

High Octane Product Management

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords don’t mean anything to the people we most want to influence, prospects, and customers that will eventually fund our future paychecks.

Web Demos: Engaging An Audience You Can’t See

High Octane Product Management

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? Are they doing e-mail while I talk? Does anyone care? Somebody, anybody, give me a sign! How do you really know if your value proposition is resonating with your prospects when you can see them? The key to reading a prospect you can’t see is to engage them in a discussion during the demo. Here are 3 tips to help your cause. Uncovering Needs That Matter.

Answering the “Product Vision” Questions With Something…Visionary

High Octane Product Management

“What’s on our strategic roadmap?” What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Product Demo Techniques: Telling Versus Selling

High Octane Product Management

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. The “Telling” Demo.