Sat.Nov 07, 2020 - Fri.Nov 13, 2020

Product Management 101: A/B Testing


A data-driven product manager wants to ensure that each piece of his or her product is working as effectively as possible. That means regularly tweaking certain aspects of the product in order to improve their overall performance. One way to do this is through A/B testing. What is an A/B test?

Here’s how to run a virtual idea board with your team


Ideas are slippery things. The more you try to catch one, the harder they are to pin down. Then the whole process becomes something of a vicious cycle: Your lack of ideas stresses you out.

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Six Remote Mobile Product Manager Tips


This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

Product People on Prioritisation

Mind the Product

We asked 55 people working in product management roles to share their thoughts, feelings, and frustrations on the process of prioritisation. Read on for an overview of their feedback, and if you’re a Mind the Product member, you can access an extended report (more on this below).

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

Celebrating the Nominations. We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards !

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2021 Product Conferences

Product Talk

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Due to COVID-19, many of the events on our list had to shift to virtual events. We expect the same will happen in 2021. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Even though we may not be able to meet in person, we suspect many of these events will be worth checking out.

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What is product/market fit? By Janna Bastow

Mind the Product

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit.

What type of innovation are you talking about?


People often don't understand each other when they talk about innovation. The main reason for this confusion is that there are different types of innovation. To be understood, it is fundamental to specify what type of innovation you are talking about. Corporate Innovation Management

TEI 308: How innovators lead transformation – with Tendayi Viki, PhD

Product Innovation Educators

Tips on driving innovation within organizations for product managers and leaders. Our guest says that organizations need pirates. These are the people who make entrepreneurship a legitimate part of the business. They are the innovators and transformers.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Creating Your First Product Roadmap

The Product Coalition

There is no single template — so where do you start? Continue reading on Product Coalition ». productivity business design product-management technology

Building a Bespoke Prioritisation Framework: A Case Study

Mind the Product

In this case study, Katerina Suchkova, Group Product Manager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. As a remote company, our team typically gets together twice a year, at the annual company R&D retreat.

Three Ideas to Create Safety in Remote Retrospectives

Johanna Rothman

A Scrum Master asked, “How can I engage my team during a remote retrospective? People tell me things they think we could change. Then, we get into the retro and I know people are looking at their phones, not engaged. Got ideas?” ” I do. These ideas refer to safety.

What Can You Expect From Today’s Customer Analytics Landscape?


Experts predict the Customer Analytics market will top $24 billion by 2025. That growth is driven by a common difficulty facing many of today’s businesses—mountains of data and no way for non-technical people to make sense of it.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

The Problem With Parity


I’ve said it before, and I’ll say it again: be wary of parity. I’m speaking specifically about feature parity—the often-misguided requirement product management pros face when rolling out a new solution.

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Mind the Product

In this ProductTank London talk, Ahmed El-Sharkasy – CEO and Co-Founder at Knowledge Officer – offers exceptional insights on product roadmapping and prioritisation. If you’re a startup or want to found one, this talk is for you.

BI vs. product analytics: Key differentiators


In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion.

There are 18 Sources of Competitive Advantage.

The Product Coalition

Which Ones Do You Have? Are You Maximising Your Use of Them? Continue reading on Product Coalition ». strategy competitive-advantage startup

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

We’re Thrilled to Welcome Ken Yarmosh as Partner

Modus Create

Today is a special day at Modus. We have some exciting news. Ken Yarmosh , founder and the former CEO of Savvy Apps has joined our team as a partner. Ken is a leading figure in the world of product strategy, application design, development, and post-launch growth.

Prioritisation for Product Managers: Are we Doing it right?

Mind the Product

Prioritisation – we all have to do it and we all have different ways of getting it done. But what’s working well for you and where are your biggest stress points when it comes to this vital part of product management?

The Total Guide to User Research Recruiting


A foolproof framework for finding the right participants for any study

How can we deliver faster with Scrum?

The Product Coalition

Scrum and ‘moving faster’ are treated synonyms in leadership discussions. Not sure from where did they get this idea of expecting everything to happen in a fast space by embracing Scrum?

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

The 7 Step Process of Driving Change

Modus Create

No one wants to rock the boat by introducing unwanted or unexpected changes in an organization. However, as consultants, we sometimes need to leverage our expertise to improve the process of driving change.

I want to be a Product Owner: The Hard Truths Revealed

Mind the Product

Before the pandemic, many organisations had already chosen to go agile. The pandemic has however stress tested our agility (or ‘wagility’) with deep embedded, organisational processes and roles being challenged.

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Build, Measure, Learn: the Product Management Lifecycle Loop


Build. Measure. Learn. . Each of these concepts is core to the way product managers and teams categorize their work. Teams flow in and out of these concepts throughout the product development lifecycle—each expanding on the last to help create value for your customer.

The Blind Game: a decision-making framework

The Product Coalition

A step by step decision making process to help you choose the best option Continue reading on Product Coalition ». decision-making-process decision-making-framework step-by-step-guide decision-making-tools decision-making

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

The Economic Value of Data with Bill Schmarzo

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, we discuss the economic value of data. My guest today is Bill Schmarzo, Chief Information Officer at Hitachi Vantara. Welcome back to Enterprise Product Leadership! I’m your host, Daniel Elizalde.

Not Your Typical Product People – Marton Gaspar & Eli Montgomery on The Product Experience

Mind the Product

Diversity at work comes in many forms, but neurodiversity is one that we don’t discuss as much in the workplace. This week, we’re joined on the podcast by Marton Gaspar and Eli Montgomery, to give us two different points of view on the topic.

Modus Create Joins the Aha! Partner Program

Modus Create

Modus Create is excited to join the Aha! Partner Program as an inaugural member. This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software.