Sat.Nov 07, 2020 - Fri.Nov 13, 2020

Product Management 101: A/B Testing


A data-driven product manager wants to ensure that each piece of his or her product is working as effectively as possible. That means regularly tweaking certain aspects of the product in order to improve their overall performance. One way to do this is through A/B testing. What is an A/B test?

Here’s how to run a virtual idea board with your team


Ideas are slippery things. The more you try to catch one, the harder they are to pin down. Then the whole process becomes something of a vicious cycle: Your lack of ideas stresses you out.


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Six Remote Mobile Product Manager Tips


This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

Celebrating the Nominations. We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards !

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

2021 Product Conferences

Product Talk

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Due to COVID-19, many of the events on our list had to shift to virtual events. We expect the same will happen in 2021. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Even though we may not be able to meet in person, we suspect many of these events will be worth checking out.

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Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Mind the Product

In this ProductTank London talk, Ahmed El-Sharkasy – CEO and Co-Founder at Knowledge Officer – offers exceptional insights on product roadmapping and prioritisation. If you’re a startup or want to found one, this talk is for you.

What type of innovation are you talking about?


People often don't understand each other when they talk about innovation. The main reason for this confusion is that there are different types of innovation. To be understood, it is fundamental to specify what type of innovation you are talking about. Corporate Innovation Management

What Can You Expect From Today’s Customer Analytics Landscape?


Experts predict the Customer Analytics market will top $24 billion by 2025. That growth is driven by a common difficulty facing many of today’s businesses—mountains of data and no way for non-technical people to make sense of it.

TEI 308: How innovators lead transformation – with Tendayi Viki, PhD

Product Innovation Educators

Tips on driving innovation within organizations for product managers and leaders. Our guest says that organizations need pirates. These are the people who make entrepreneurship a legitimate part of the business. They are the innovators and transformers.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Product People on Prioritisation

Mind the Product

We asked 55 people working in product management roles to share their thoughts, feelings, and frustrations on the process of prioritisation. Read on for an overview of their feedback, and if you’re a Mind the Product member, you can access an extended report (more on this below).

Three Ideas to Create Safety in Remote Retrospectives

Johanna Rothman

A Scrum Master asked, “How can I engage my team during a remote retrospective? People tell me things they think we could change. Then, we get into the retro and I know people are looking at their phones, not engaged. Got ideas?” ” I do. These ideas refer to safety.

Finding Startup Ideas and Building in Heavily-Regulated Spaces — Lessons from Cash App & Carbon Health

First Round Review

Ayo Omojola shares his lessons for going unreasonably deep when building products in heavily-regulated industries like healthcare and financial services with Carbon Health and Cash App

The Problem With Parity


I’ve said it before, and I’ll say it again: be wary of parity. I’m speaking specifically about feature parity—the often-misguided requirement product management pros face when rolling out a new solution.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

What is product/market fit? By Janna Bastow

Mind the Product

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit.

Creating Your First Product Roadmap

The Product Coalition

There is no single template — so where do you start? Continue reading on Product Coalition ». productivity business design product-management technology

The Economic Value of Data with Bill Schmarzo

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, we discuss the economic value of data. My guest today is Bill Schmarzo, Chief Information Officer at Hitachi Vantara. Welcome back to Enterprise Product Leadership! I’m your host, Daniel Elizalde.

BI vs. product analytics: Key differentiators


In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Building a Bespoke Prioritisation Framework: A Case Study

Mind the Product

In this case study, Katerina Suchkova, Group Product Manager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. As a remote company, our team typically gets together twice a year, at the annual company R&D retreat.

We’re Thrilled to Welcome Ken Yarmosh as Partner

Modus Create

Today is a special day at Modus. We have some exciting news. Ken Yarmosh , founder and the former CEO of Savvy Apps has joined our team as a partner. Ken is a leading figure in the world of product strategy, application design, development, and post-launch growth.

What Growth Hackers Get Right: How to Use Customer Data


“Growth hacker” is more than a buzzword. They’re product/marketing hybrids who have learned how to capture and read customer data in real time. And despite startups like Airbnb, Uber, Instagram, and LinkedIn using growth hacking to achieve unicorn status, established companies have yet to catch on.

There are 18 Sources of Competitive Advantage.

The Product Coalition

Which Ones Do You Have? Are You Maximising Your Use of Them? Continue reading on Product Coalition ». strategy competitive-advantage startup

3 Templates for Uncomplicating Your Product Management Process

In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.

Not Your Typical Product People – Marton Gaspar & Eli Montgomery on The Product Experience

Mind the Product

Diversity at work comes in many forms, but neurodiversity is one that we don’t discuss as much in the workplace. This week, we’re joined on the podcast by Marton Gaspar and Eli Montgomery, to give us two different points of view on the topic.

The 7 Step Process of Driving Change

Modus Create

No one wants to rock the boat by introducing unwanted or unexpected changes in an organization. However, as consultants, we sometimes need to leverage our expertise to improve the process of driving change.

The Total Guide to User Research Recruiting


A foolproof framework for finding the right participants for any study

How can we deliver faster with Scrum?

The Product Coalition

Scrum and ‘moving faster’ are treated synonyms in leadership discussions. Not sure from where did they get this idea of expecting everything to happen in a fast space by embracing Scrum?

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

I want to be a Product Owner: The Hard Truths Revealed

Mind the Product

Before the pandemic, many organisations had already chosen to go agile. The pandemic has however stress tested our agility (or ‘wagility’) with deep embedded, organisational processes and roles being challenged.

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Modus Create Joins the Aha! Partner Program

Modus Create

Modus Create is excited to join the Aha! Partner Program as an inaugural member. This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software.

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions


In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc.