Sat.Mar 17, 2018 - Fri.Mar 23, 2018

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Are you a leader or a manager?

Lead on Purpose

Business owners and entrepreneurs are often asked this leader vs. manager question regarding their management style. For many, these two words are synonymous; both are important for motivating people to work towards a common goal.

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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals

Marketing 223
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Trending Sources

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Using Discovery Insights Personality Types for Better #prodmgmt

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Discovery Insights”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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User-First Monetization — Lessons from Instagram and Strava

First Round Review

James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.

Startups 103
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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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10 Questions: Greg Hartrell

Clever PM

A few weeks ago, I was perusing Quora as I often do, and came across a really great and insightful answer describing the differences between a “good” and “bad” roadmap by Greg Hartrell. The answer was so good that I couldn’t help but reach out him, and invite him to share some of his insights here […].

Roadmap 92

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Managing Technical Debt

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Felix Sargent, lead a conversation around “Technical Debt”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Developing an experience map for AI startups to define their product vision

Miro

Developing an experience map for AI startups to define their product vision Here at RealtimeBoard, we empower team-driven companies to create outstanding products and experiences while we turn challenges of distributed work into competitive advantages. That’s why we are always curious about the ways leading companies and professionals from around the world approach building products […].

Vision 86
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10 UX & product writers you should follow on Medium

TryMyUI

Besides practice, one of the best ways to improve your UX knowledge and skills is by learning from talented minds. Medium is a great place to find some of those minds – this list contains 10 of our favorite UX and product content creators on the site whose work is thoughtful, insightful, and original. The post 10 UX & product writers you should follow on Medium appeared first on TryMyUI Blog.

UX 76
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You Are Building the WRONG Things in your SaaS product

The Product Coalition

Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. As a result, a lot of product decisions are made on gut feeling, incomplete information, the loudest voice in the room, and the most demanding customers.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Downsides of being a Product Manager

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What do you like least about being a product manager? Bureaucracy is my least favorite part of Product Management. Even if you are an excellent Product Manager, you’re only as good as the environment you are in. So many companies have policies and practices that prohibit people from learning and experimenting.

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Product Release The Smart Way — The Lovability Checklist

UX Studio

Promising product idea? Check. Good team? Check. Nice budget? Check. Success guaranteed? Not yet. A well-planned product release plays just as crucial a role as the product itself. It can all fall apart in seconds. So, how do we determine how and when to release? Making your product lovable might just hold the key to it all. MLP is the new black. Remember our old friend, the MVP?

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TEI 168: Roles and responsibilities of product managers – with Steve Johnson

Product Innovation Educators

Cutting through role confusion to create successful products. My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and that is what both this podcast and the training I provide are about. Helping you make that move from product manager to product master is explored in this episode by considering: Various perspectives on product management, Responsibilities of the role

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Roadmap Planning: Users First, Features Second

The Product Coalition

We’ve been putting together our product roadmap for the next release recently, and I wanted to share a step-by-step thought process that helps me think through what makes it into the roadmap. TLDR: Start with the user you want to target, figure out what they want to do with your product, and then decide what features will enable them to do so. Flipping this order around and starting with features makes it harder to think holistically about the entire experience users have with your product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Opportunity in Product from Finance to Dating

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

Finance 60
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Software Usage Analytics and Customer Lifetime Value: Partners in Innovation

Revulytics

In his book, “ What Do You Want Your Customer to Become ,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most important metrics to measure – customer lifetime value. It’s a sort of “ask not what your country can do for you,” paradigm that he introduces into the customer lifetime value conversation.

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How Video Store Product Managers Manage To Still Hang On

The Accidental Product Manager

It turns out that some video stores still do exist – how have they done this? Image Credit: Eric Parker. Can anyone remember back in the day when there used to be a video rental store on just about every corner? We’d all head down to the rental store on a Friday with hopes that the latest release would be still in stock. We’d browse the aisles, pick out our one or two movies, perhaps grab some popcorn and then check the movies out for two nights.

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Collaboration between Designers and Product Teams

The Product Coalition

Yes, you’ve read it right! If you work in a product team or in a digital business, you’ve probably heard a lot about this topic, or might even have lost some sleeping nights due to the lack of it in your daily basis. I think that there is no doubt whether designers and product team should work together and if both of them are essential to achieving great results.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Dear Strategy: 042 Weaving Innovation into a Commoditized Product

Dear Strategy

Dear Strategy: “How do you weave innovation into a commoditized product?”. This is actually a variation on a question that I answered in Episode 14, which you can access by clicking here. But I think it’s worth reiterating a couple of key points because they are really so important. . When you think of innovation, you can’t just think about the product itself.

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You’re Missing Valuable Data Insights. Here’s How To Change That.

Indicative

A new partnership between Snowplow and Indicative is solidifying in-house data ownership as the new normal. Snowplow customers already understand the value of owning their own data: it gives them the freedom to leverage that data to provide insights that might otherwise be locked away. But another obstacle arises once a company has gained control of their data: they need to understand it.

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User-First Monetization — Lessons from Instagram and Strava

First Round Review

James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.

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The Role of the Product Management Champion (12 Tasks They Should Own)

Sequent Learning

What is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person who leads an industry standards organization (ISO, IEEE, ITU, etc.). Standards organizations produce guidelines, documents, and other items that […].

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Product to Product: Pinterest’s Lulu Cheng on taking care of your product team’s well-being

Roadmunk

Welcome to the first episode of season two of Product to Product , a podcast for / by product people! Listen to the episode below: For our second season we’ve decided to shake things up. This season, each episode will focus on a specific theme: t he human side of product. We’ll be having candid convos with product people who will be sharing real-world, practical stories of navigating the human-related aspects of the product space.

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The Case for Customer Success in Managed Services

TSIA

One of the top business challenges facing our Managed Services members is about selling managed services. In fact, this is easily the SBC (Service Business Challenge) that I spend the most time on while performing on-site workshops with them. It seems that most of the focus of the managed service provider is on the Land motion within the TSIA LAER model.

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Dear Strategy: 042 Weaving Innovation Into a Commoditized Product

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you weave innovation into a commoditized product?”. Read the full blog post. Original Music by Bob Caporale. The post Dear Strategy: 042 Weaving Innovation Into a Commoditized Product appeared first on Dear Strategy Podcast.

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Boost enterprise sales with leads from product trials

Aptrinsic

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit as the sales reps were close to the customer and we had easy access to interview the customers we engaged with.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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What the Companies Who Do Research Right Always Do

UserInterviews

Successful UX research takes more than knowing how to do the research itself. Learn how to make sure research gets the respect, and budget, it deserves.

UX 40
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Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part. It’s much more difficult to manage a product in its maturity or decline stages, so I wanted to tackle the challenges of a product that’s past its initial growth stage, and share some tips on: – How to avoid becoming a feature factory, while taming your beast of a backlog. – How to use your roadmap to drive experimentation to hit company objectives. – How to disrupt yourself before someone else does.

Strategy 156
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The book that David Ogilvy said every marketer must read

Intercom, Inc.

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written.

Books 220