Sat.Oct 27, 2018 - Fri.Nov 02, 2018

How to Prioritize a Product Roadmap

Sachin Rekhi

Probably the most frequent question I get from product managers is around how to successfully prioritize a product roadmap. I think when folks come to me with this question they are often looking for a formula they can apply or at least an algorithm they can go through to prioritize their roadmap.

Embracing the deadline: How engineers benefit from delivery dates

Inside Intercom

People sometimes shudder at the thought of working to a deadline. They can be seen as stressful, constraining and often arbitrary. It can feel like delivery dates are chosen on a whim and imposed randomly.

The no Product management Product – A Cautionary Tale

The Product Bistro

When starting a new job as a product manager, you are occasionally handed the reins on a product that has never had ANY product management, whatsoever. There are many reasons for this. In this specific case, it was a hardware technology product that came out of a small startup. My then current company provided some […]. PM Tales tales

Embrace Your Imposter Syndrome

Mind the Product

Martin Eriksson opened #mtpcon London 2018 – the world’s largest conference for passionate product people – by telling us that despite all he’s achieved, he feels like a fraud.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

5 Tips To Re-Engage and Retain Valuable Employees

Lead on Purpose

Guest post by Brett Farmiloe The two-year itch. You know what I’m talking about. It’s the feeling you get after being at a job for a couple of years. You start looking around, and the little voice in your head … Continue reading → Trust employees engagement goals

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What’s Your Core Competency?

Clever PM

I’ve always been a big fan of the concept of a “core competency” or “distinctive competency” — the one thing that you, your product, or your company does better than anyone else, and that is difficult to easily replicate. Unfortunately, I find that far too few organizations really understand, at a deep level, what this […]. Product Management Authority Culture Definitions Influence Interactions Learning PM Psychology Trust

Insights from the #mtpcon London Product Leadership Forum

Mind the Product

The Product Leadership Forum is a chance for senior product professionals to discuss the challenges they face in a safe environment. The product manager role is evolving at pace and this means that there are a range of conversations that are hard to have in public.

How to Use AI to Boost Personalization in Untold Ways

AB Tasty

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case.

Top 10 Mobile UX Agencies in 2018-2019

Appsee

Any great app begins with a great idea. What comes after, though, is a long and complex process. It takes expertise, creativity, and time to turn an abstract concept into a design that users love.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Product Love Podcast: Ryan Singer of Basecamp

ProductCraft

This week on Product Love, I talked to Ryan Singer, the head of product at Basecamp, at their headquarters in Chicago. Product managers come from a variety of places.

OKRs for Product Management

BrainMates

As November begins, it’s a great time to start the planning process for the next year. When you reflect on this year past, are you thinking about your successful achievements? Or are you frustrated that yet another busy year has passed and you’ve not achieved what you wanted to?

Managing Feedback: Do you start with a No?

Mind the Product

Do you start with a “No”? Defining your process for feedback will save time and improve feedback quality. My seven-year-old son has the gift of positioning, a trait he comes by honestly as his mother is a sales professional. He knows that, given the opportunity to present his case the likelihood of approval increases. Lately, he has started off his requests with the phrase “Don’t say “No” yet…”. Consider Your Approach to Feedback. Saying No is an important part of the product manager’s role.

Mentoring 101.

Ask Benny

Step by step product management mentoring. In Mentoring Thinking I explained why it’s good to become a mentor. This time as a special tribute to Product League , a product management mentoring program run by volunteering product managers contributing to the community, I am giving tips on how to approach your mentoring. While I am referring mostly to product management mentoring, most of the advice is relevant for any type of mentoring.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

5 Examples of Email Remarketing Campaigns to Get Inspiration From

AB Tasty

Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns. This article was originally posted on AB Tasty as 5 Examples of Email Remarketing Campaigns to Get Inspiration From.

What’s in your (Cloud 100) Product Stack?

ProductCraft

Product is hot. Product is important, and practitioners are in demand. Because product experience matters more than ever before. Digital products today are incredibly numerous and diverse (think of any business role, function, or need; there’s probably an app for that).

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Take Care of the Misfit Toys: Managing End of Life Products

Mind the Product

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. Now finally you’ve become one. I remember when I moved from being a sales engineer to product manager. I had a picture of myself in my new role. I would be great, designing new products, grabbing market trends and customer feedback and transforming them into a shiny new toy that everyone would love (and buy). But reality is different isn’t it?

Capture your invisible pipeline of sales leads

Inside Intercom

The most common way to think about leads is to put them in two buckets: inbound and outbound. The first is owned by marketing and the second by sales. But I’d like to introduce the idea of a third, your invisible leads.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

6 Techniques To Build Lead Capture Forms

AB Tasty

Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first point of contact with a brand. This article was originally posted on AB Tasty as 6 Techniques To Build Lead Capture Forms. Conversion Optimization

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Giant corporations and small enterprises alike are realizing the importance of good copy, and hiring writers to design their words.

Google Product Managers Look For The Next Big Thing

The Accidental Product Manager

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. I’m going to assume that by now we all have some form of a smartphone in our possession.

NEW UPDATES: Introducing Templates!

CardBoard

When planning a product, the most important piece is the plan itself. . We’ve added new pieces to our product to ensure that your organization is equipped to plan better, and accomplish your goals. We have added templates to CardBoard!

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

6 Powerful Cognitive Biases Used in Marketing to Sell More

AB Tasty

Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more. This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More. Conversion Optimization

Correlation vs. Causation in Customer Success

Gainsight

I’m reading this fabulous book right now that is perfect for anyone making important decisions— The Book of Why. The author, Judea Pearl, subtitled the work as “The New Science of Cause and Effect,” and the “new” part is what caught my eye.

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15 Must-Have Resources for Ionic App Developers

Appsee

Whether you’re a pro or an amateur, digging through the web to find the right resources for building an Ionic app can be time-consuming, not to mention frustrating. Information and content can become outdated very quickly in the mobile app world, which is why staying up-to-date is critical.

Understanding Kanban and How It Can Increase Productivity

CardBoard

In the Japanese language Kanban is derived to mean a signboard, or more recognizably – a billboard. Within the world of productivity, business, and design it is a scheduling system comprised of 3 parts: So what is the point?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Building Operating Cadence With Remote Teams | Wade Foster, Zapier | BoS Europe 2018

Business of Software Conference

Wade Foster, CEO & Co-Founder, Zapier. Wade Foster and his co-founder started Zapier (it rhymes with ‘happier’) back in 2011 during a hackathon. Now, the company has over 160 employees and no office. Zapier is a fully-remote company, and has no intention of changing that.

How to Leverage the Voice of Your Customers in an Acquisition

Gainsight

I am proud to have been on the Mergers & Acquisitions (M&A) team that helped bring Aptrinsic to Gainsight. The acquisition serves a need that we heard loud and clear from the market, and aligns to my own tactical experiences helping to scale a Customer Success organization.

How marketers are using Custom Bots to drive more engagement

Inside Intercom

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention.