Sat.Oct 27, 2018 - Fri.Nov 02, 2018

How to Prioritize a Product Roadmap

Sachin Rekhi

Probably the most frequent question I get from product managers is around how to successfully prioritize a product roadmap. I think when folks come to me with this question they are often looking for a formula they can apply or at least an algorithm they can go through to prioritize their roadmap.

Embracing the deadline: How engineers benefit from delivery dates

Inside Intercom

People sometimes shudder at the thought of working to a deadline. They can be seen as stressful, constraining and often arbitrary. It can feel like delivery dates are chosen on a whim and imposed randomly.

The no Product management Product – A Cautionary Tale

The Product Bistro

When starting a new job as a product manager, you are occasionally handed the reins on a product that has never had ANY product management, whatsoever. There are many reasons for this. In this specific case, it was a hardware technology product that came out of a small startup. My then current company provided some […]. PM Tales tales

Embrace Your Imposter Syndrome

Mind the Product

Martin Eriksson opened #mtpcon London 2018 – the world’s largest conference for passionate product people – by telling us that despite all he’s achieved, he feels like a fraud.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

5 Tips To Re-Engage and Retain Valuable Employees

Lead on Purpose

Guest post by Brett Farmiloe The two-year itch. You know what I’m talking about. It’s the feeling you get after being at a job for a couple of years. You start looking around, and the little voice in your head … Continue reading → Trust employees engagement goals

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What’s Your Core Competency?

Clever PM

I’ve always been a big fan of the concept of a “core competency” or “distinctive competency” — the one thing that you, your product, or your company does better than anyone else, and that is difficult to easily replicate. Unfortunately, I find that far too few organizations really understand, at a deep level, what this […]. Product Management Authority Culture Definitions Influence Interactions Learning PM Psychology Trust

Top 10 Mobile UX Agencies in 2018-2019

Appsee

Any great app begins with a great idea. What comes after, though, is a long and complex process. It takes expertise, creativity, and time to turn an abstract concept into a design that users love.

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Product Love Podcast: Ryan Singer of Basecamp

ProductCraft

This week on Product Love, I talked to Ryan Singer, the head of product at Basecamp, at their headquarters in Chicago. Product managers come from a variety of places.

How to Use AI to Boost Personalization in Untold Ways

AB Tasty

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

OKRs for Product Management

BrainMates

As November begins, it’s a great time to start the planning process for the next year. When you reflect on this year past, are you thinking about your successful achievements? Or are you frustrated that yet another busy year has passed and you’ve not achieved what you wanted to?

Google Product Managers Look For The Next Big Thing

The Accidental Product Manager

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. I’m going to assume that by now we all have some form of a smartphone in our possession.

Mentoring 101.

Ask Benny

Step by step product management mentoring. In Mentoring Thinking I explained why it’s good to become a mentor. This time as a special tribute to Product League , a product management mentoring program run by volunteering product managers contributing to the community, I am giving tips on how to approach your mentoring. While I am referring mostly to product management mentoring, most of the advice is relevant for any type of mentoring.

What’s in your (Cloud 100) Product Stack?

ProductCraft

Product is hot. Product is important, and practitioners are in demand. Because product experience matters more than ever before. Digital products today are incredibly numerous and diverse (think of any business role, function, or need; there’s probably an app for that).

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Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

5 Examples of Email Remarketing Campaigns to Get Inspiration From

AB Tasty

Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns. This article was originally posted on AB Tasty as 5 Examples of Email Remarketing Campaigns to Get Inspiration From.

Insights from the #mtpcon London Product Leadership Forum

Mind the Product

The Product Leadership Forum is a chance for senior product professionals to discuss the challenges they face in a safe environment. The product manager role is evolving at pace and this means that there are a range of conversations that are hard to have in public.

Capture your invisible pipeline of sales leads

Inside Intercom

The most common way to think about leads is to put them in two buckets: inbound and outbound. The first is owned by marketing and the second by sales. But I’d like to introduce the idea of a third, your invisible leads.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Giant corporations and small enterprises alike are realizing the importance of good copy, and hiring writers to design their words.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

NEW UPDATES: Introducing Templates!

CardBoard

When planning a product, the most important piece is the plan itself. . We’ve added new pieces to our product to ensure that your organization is equipped to plan better, and accomplish your goals. We have added templates to CardBoard!

6 Techniques To Build Lead Capture Forms

AB Tasty

Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first point of contact with a brand. This article was originally posted on AB Tasty as 6 Techniques To Build Lead Capture Forms. Conversion Optimization

15 Must-Have Resources for Ionic App Developers

Appsee

Whether you’re a pro or an amateur, digging through the web to find the right resources for building an Ionic app can be time-consuming, not to mention frustrating. Information and content can become outdated very quickly in the mobile app world, which is why staying up-to-date is critical.

Managing Feedback: Do you start with a No?

Mind the Product

Do you start with a “No”? Defining your process for feedback will save time and improve feedback quality. My seven-year-old son has the gift of positioning, a trait he comes by honestly as his mother is a sales professional. He knows that, given the opportunity to present his case the likelihood of approval increases. Lately, he has started off his requests with the phrase “Don’t say “No” yet…”. Consider Your Approach to Feedback. Saying No is an important part of the product manager’s role.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Understanding Kanban and How It Can Increase Productivity

CardBoard

In the Japanese language Kanban is derived to mean a signboard, or more recognizably – a billboard. Within the world of productivity, business, and design it is a scheduling system comprised of 3 parts: So what is the point?

How marketers are using Custom Bots to drive more engagement

Inside Intercom

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention.

Minimum Viable or Minimum Delightful Product?

ProductCraft Debates

Minimum viable product is like the gift that keeps on giving: every product person has an opinion about it, Medium is full of writing about it, and as you read this product teams everywhere are hotly debating whether theirs is appropriate to ship. But MVP is slowly making way to new ideas, and acronyms. The post Minimum Viable or Minimum Delightful Product? appeared first on ProductCraft by Pendo

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Slides, Highlights, and Notes from Business of Software USA Conference 2018

Business of Software Conference

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. What an incredible few days.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

6 Powerful Cognitive Biases Used in Marketing to Sell More

AB Tasty

Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more. This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More. Conversion Optimization

Marketing > Building

ProductCraft

Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. An afterthought. I remember when I was traveling for business – my first time doing that and going to New York City. I was 22 or 23.

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms.