Sat.Sep 18, 2021 - Fri.Sep 24, 2021

How to Create Personas for Your Next Product — and Why It Matters

280 Group

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it.

The Leap From Product Marketing to Solutions Marketing in 3 Steps


In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains.


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What is Proactive Monitoring?

eG Innovations

Enabling Proactive Monitoring of IT Applications and Infrastructures. The Dictionary Definition of Proactive. Proactive /pr???akt?v/. Adjective: (of a person or action) creating or controlling a situation rather than just responding to it after it has happened. What is Proactive Monitoring?

How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer.

Monitoring AWS Container Environments at Scale

In this eBook, learn how to monitor AWS container environments at scale with Datadog and which key metrics to monitor when leveraging two container orchestration systems (ECS and EKS).

Can’t Seem to Stick With Your Commitments? Try Making a Pact.

Nir Eyal

The post Can’t Seem to Stick With Your Commitments? Try Making a Pact. appeared first on Nir and Far. Motivation


More Trending

B2B Product Manager September 2021


B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers.

B2B 130

How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity


Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity.

How To Justify Customer Research

The Product Coalition

One of the biggest hurdles to doing customer research is convincing your stakeholders to say yes to it. You know you have knowledge gaps you have, and you know that talking to customers will yield insights, but your stakeholders can’t see the value. So, how do you justify doing customer research?

Roadmap creation tips for remote teams

Mind the Product

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you'll be working on a project together but it's harder to collaborate when you're not in the same room. That's where an effective roadmap comes in. [.]

Feedback: The Secret to Innovating Your Product Development Process

Speaker: Liz Love, Chief Commercial Officer at ProdPad

Join Liz Love, Chief Commercial Officer at ProdPad as she details how product feedback can improve your product development process while mitigating stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity.

Where Successful Innovation Lives


It’s not enough to say: “innovation lives everywhere across our organization” or “it’s everybody’s job to innovate around here”. Business Strategy

Using online whiteboards to improve your Zoom meeting experience


As entire organizations are moving to digital working environments, online meeting spaces are increasing in use and popularity. Companies have found how tough it can be to keep members engaged and feel a part of the bigger goal.

Planning in Product Management

The Product Coalition

How Holistic Thinking and Strategy Alignment Can Help Our Products Deliver Value Continue reading on Product Coalition ». strategy planning product-development empowerment product-management

Who does what? Organising your product teams – Mike Hudack on The Product Experience

Mind the Product

We always encourage people to experiment with their product development techniques — but experimenting with your team can be a step too far.

Data & Analytics Maturity Model Workshop Series

Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale

Check out this new instructor-led training workshop series to help advance your organization's data & analytics maturity. It includes on-demand video modules and a free assessment tool for prescriptive guidance on how to further improve your capabilities.

Ask an expert: Why you want your feature flags and product analytics working together


Experimentation is a huge part of getting your product right, whether it’s trying out a new feature or potential tweaks to existing elements of your app. When it comes to running these kinds of product tests, using feature flags can be a really effective and minimally disruptive way to go.

The Risks of Replatforming

Mironov Consulting

Many companies have replatforming efforts underway. This is an essential part of the software product business, but fraught with poor assumptions and lack of experience/understanding. I've seen the majority of these replatforming and reimplementation efforts fail.

Video Marketing Is The Future?—?Is Your Business Doing It Properly?

The Product Coalition

Video Marketing Is The Future?—?Is Is Your Business Doing It Properly? Video marketing is intended to create and provide quality content tailored to your audience. It should appeal, engage and effectively convert your visitors?—?it it should essentially take them through the sales funnel.

SUNDAY REWIND: Moving Up the Career Ladder

Mind the Product

This isn’t the first time we’ve re-run this episode of The Product Experience podcast, and I doubt it will be the last. It’s our first ever episode of the pod and one that’s packed with useful insights for anyone looking to forge a successful career in product management.

How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Join Mobile expert Hannah Chaplin as she shares best practices and real examples to help you improve your mobile apps with in-app guides.

Create User Personas You’ll Actually Use

Modus Create

Most user personas are a great way to understand the hobbies of fictional Shutterstock characters, not so much for elevating product development. . Personas can be like gym memberships. Everyone buys one at some point but doesn’t always use it.

The Importance of UX Research: Defining VR Evaluation Metrics


As organisations mature their data and insights capabilities, one area, often left behind, is UX metrics.

UX 77

Focus on The Problem More Than The Solution

The Product Coalition

Today I want to talk about a simple technique that many product managers overlook in their pursuit of shipping products fast. Continue reading on Product Coalition ». product-management entrepreneurship

Top tips from #mtpcon speakers

Mind the Product

With #mtpcon London/EMEA just around the corner, it's time to get excited! We revisit tips from previous speakers. [.] Read more » The post Top tips from #mtpcon speakers appeared first on Mind the Product. Product Management Conference Tips

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

Catch Me on the People and Projects Podcast 337

Johanna Rothman

I spoke with Andy Kaufman on his People and Projects Podcast 377. Full disclosure: I met Andy back in 1999 at the Software Development conference. So we've known each other for a long time. I subscribe to his podcast because I like the way he interviews guests.

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The secret product manager skill no one ever talks about


Faced with an ever-growing list of demands, decisions to make, and stakeholders to satisfy, how does a product manager (PM) avoid making mistakes? You don’t. Mistakes are part of the learning process.

Don’t Mistake Confidence for Competence

The Product Coalition

Ensure Input from the Right Experts on the Right Topics Photo by veeterzy on Unsplash As a Product Manager, you make decisions about what problems to prioritize solving, but you’re not the expert on engineering, design, sales, customer relations, or marketing.

Internal facing products don’t have to be bad by João Craveiro

Mind the Product

In this ProductTank London talk, João Craveiro, Lead Product Manager at Farfetch, provides some tips on how product managers can turn internal-facing products into products that are just as well-loved as the crown-jewel customer-facing products. [.]

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

Best Online Engagement Tools For Interacting With Your Customers Across Their Journey


Why do you track online engagement for your SaaS app? Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. To do that, you need the best engagement tools.

The Ultimate Guide to Running Executive Meetings — 25 Tips from Top Startup Leaders

First Round Review

Frustrated with your Executive team meetings? We tapped 25 top leaders from the startup C-Suite to share their tested tips, from getting started with an executive team to crafting the agenda and tracking success.

What Are The Stages in Design Thinking?

The Product Coalition

Design Thinking is a human-centered and solution-oriented problem-solving approach.