Sat.Jul 28, 2018 - Fri.Aug 03, 2018

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Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements. At the top of one page is a space to put in the customer needs. No more than a large cell in the spreadsheet.

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Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. A lot of it seems like second nature to me.

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The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. And I’m not even talking about politics. Waterfall vs Agile. Qualitative research vs Quantitative data.

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Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this? When I was was posting job req’s, […].

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

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Mobile Product Manager vs. Mobile Product Owner

Alchemer Mobile

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. Mobile product managers spend time straddling two worlds: the external customer’s world and the internal team’s world.

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Musing on the Future of Work

The Product Bistro

Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […].

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A Flop or a Bull’s-Eye by Julia Weiper

Mind the Product

As product managers, our job is to make the right decisions. However, as human beings, our decision-making is constantly impaired by systematic cognitive biases, making it really hard to decide objectively and rationally. For example, we look up to our most successful peers and are therefore biased to follow industry leaders such as Spotify, Soundcloud, or Google.

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How Typeform’s Intercom app is growing value for users and the business

Intercom, Inc.

We’ve just unveiled our new publicly available Intercom App Store and rolled out a bunch of new features to make building apps on Intercom even easier at the same time. Among those features are tools and capabilities that enable anyone to build an app that can be used in the Intercom Messenger. We released a beta version of the features earlier this year to a small group of developers, including Typeform.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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What to do in your new product manager job?

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

Mind the Product

No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are all an incredibly smart audience, and it doesn’t actually matter, because cognitive biases are really going to screw up what you do anyways.

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Optimizely’s Claire Vo on the power of product experimentation

Intercom, Inc.

If you ask Claire Vo to describe product managers with one adjective, it’s greedy. It’s a term that Claire, VP of Product Management at Optimizely , uses endearingly. After all, PMs want more adoption for their product and more usage of their features, and it’s that greed that drives them to continuously experiment with new and better solutions.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […].

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Sometimes Failure is the Best Result

Clever PM

As a Product Manager, it’s in our bones to always do the best job possible, to deliver the best product possible, and to satisfy the most customers possible. But what if I told you that by always succeeding, we’re actually hampering ourselves? While it might feel good to hit a home run every time you […].

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Meet the Intercom App Store: Helping customers and partners grow

Intercom, Inc.

It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis. Each product used is only one tool of many at our disposal. At Intercom, we believe that tools should be adaptable to your needs and not the other way around.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Is Value-Based Pricing?

Pragmatic Marketing

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP. Perfect VBP implies we can read each buyer’s mind and charge them that one price exactly equal to their WTP. Using today’s technology, this is still impossible.

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […] The post Kids’ Video Game Obsession Isn’t Really About Video Games.

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6 Ways The Product Manager is the CEO of the Product (and 1 Way They are the CFO too)

The Product Coalition

The comparison has been around for a long time?—?the product manager is the CEO of their product. It’s become ingrained in our thinking and the way we talk about product management. For newcomers, it’s an exciting concept. Everyone wants to be the CEO, right? Make decisions. Create vision. Command respect. But is it true? Is the product manager the CEO?

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The big move: Becoming the only remote member of a collocated team

Miro

The big move: Becoming the only remote member of a collocated team Perhaps this situation sounds familiar: you’ve been working at a company for a while in their main office. You like what you do, but one day, something happens in your personal life that triggers a move to somewhere well beyond a reasonable commute. […]. The post The big move: Becoming the only remote member of a collocated team appeared first on RealtimeBoard Blog.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.

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Digitally Transforming Language, One Buzzword at a Time

ProductCraft

Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. #ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time. Team, I would like to drill down and double-click into the next-generation vision for the organization that will revolutionize disruption.

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IoT and the Energy Storage Revolution

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we talk about energy storage revolution and the key role IoT plays in this new era of distributed energy. We also talk about the challenges of building end-to-end IoT solutions both from a Product perspective as well as the internal organizational challenges that arise when building such […].

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Tech community set to gather in San Francisco for 10th annual Open Mobile Summit

The Product Coalition

The 10th Open Mobile Summit (November 27th-28th) returns as the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Looking ahead at this years show we are moving with industry trends and shifting the focus of the Open Mobile Summit from ‘mobile first’ to ‘customer first’. Now in our tenth year we are bringing together the US’s major brands for two days of strategic discussions about how to improve the customers digital experience.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!