Sat.May 19, 2018 - Fri.May 25, 2018

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Why roadmaps are a waste of time

The Product Coalition

When I started planning out product roadmaps a few years back, I thought to myself, this makes sense. Planning. It’s a good thing. Plan out a few releases ahead. That’s wise. Then I noticed something. Not once, not a single time, did the roadmap match up to what was built. This was true across products, across jobs, across industries. So what happenend?

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Building Product in a Post-GDPR World

Mind the Product

It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, you’re either familiar with it or you’re in for a nasty shock in the near future!

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Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. On a panel I participated on this very topic, the presenters had different, sometimes contradictory perspectives.

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You’re Already a Product Manager…

Clever PM

One of the most common questions I encounter in my work as The Clever PM is a simple one — “How do I become a Product Manager?” And, while the specifics depend greatly on the individual person, where they’re at in their careers, and what companies they want to break into, one of the things […].

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Use exploratory research to keep innovative teams going

Intercom, Inc.

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities.

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Stop Looking For Customer Problems

Product Management University

There’s an old saying in sports – winning cures everything. The same could be said for B2B organizations that consistently meet their strategic goals. When organizations are winning, many of their so-called problems fade into the background. Which brings me to an important point that every product management team should consider: If your organization is on a crusade to find and solve customer problems, STOP!

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Deliver Outcomes, Not Features

The Product Guy

Guest Post by: Jie Jin (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Andy Wadhwa]. The learning experience in the past few months with my mentor Andy Wadhwa has been profound. If I could pick just one thing to share, it would be: focus on delivering outcomes, not features. I vividly remember the first conversation with Andy. At the time, our product team was in a process of envisioning our ideal product.

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Announcing Intercom on Marketing – the print and audio edition

Intercom, Inc.

Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.

Marketing 188
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Democratising Online Controlled Experiments at Booking.com by Lukas Vermeer

Mind the Product

Booking.com is a European company with a reputation for running experiments in a sophisticated way. Lukas Vermeer is a senior product owner at Booking.com and one of the key players who established not only the tooling, but more importantly the culture behind experimentation at Booking.com. The title of his keynote at MTP Engage refers to an academic paper published by Lukas and his colleagues, but his MTP Engage talk focuses on the cultural aspects of experimentation at Booking.com.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]. The post Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes appeared first on Nir and Far.

Books 111
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How Food52 Strikes a Winning Balance Between Content and Commerce

First Round Review

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

Startups 111
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How exploratory research paves the path to efficient innovation

Intercom, Inc.

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. At Intercom, exploratory research has also emerged as a key component in Intercom’s toolkit. Commonly known as strategic or formative research, exploratory research can play a pivotal role in helping your company save time in product development

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Business Website Design: How To Make It Awesome? (UX Case Study)

UX Studio: Product Management

A website redesign does not take much. It means you already have a website which just needs a facelift, right? If so, it usually takes one to three months, depending on information load and purpose. So why did we work three times longer on this business website design? Client. TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How Bad is Tech Use for Kids, Really?

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […] The post How Bad is Tech Use for Kids, Really? appeared first on Nir and Far.

Books 111
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What is UX prototyping and why should you test at this stage?

Userzoom

Exploring the basics of creating and testing UX prototypes. The best user experiences don’t happen by luck. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love. Ideally, that UX process involves creating sketches, then wireframes, then prototypes, and then the final product.

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How Food52 Strikes a Winning Balance Between Content and Commerce

First Round Review

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

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Question on Building a Fence in Price Segmentation

Pragmatic Marketing

I always enjoy hearing from alumni who have taken the Pragmatic Marketing Price course : I was in your Austin Class last May. It was fantastic, and I had a question on price segmentation for software. Our company is successful in the B2B market, but is attempting to focus on a specific segment (IT service providers). The issue is that we are selling the same software but have changed the pricing model to suit the specific market need, which is different from most businesses (sell by number of si

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Technically Great Product #jobs

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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3 things that a Product Manager don’t have to do

The Product Coalition

Be a Product Manager is annoying sometimes. A lot of people think that exist some glamour in be the person behind the product decisions and this is what seduces the unsuspecting crowd to be a PM/PO. The point is: don’t exist just one person behind of a product, but a whole team. Soon, some PMs or POs insists on falling into the spotlight trap. I separated three things that a PM/PO should not do, that in my opinion, can make the relations between of PM/PO and company worse.

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[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

Revulytics

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut , you can make sure the offer is targeted to the right audiences, and maximize up-sell and cross-sell success. Let’s take a look at how to set up a drip campaign in ReachOut that will: Prompt users of our Lite edition to upgrade to a more feature-rich edition.

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Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation. Whatever your company’s size, we’ve got you covered in the spring issue of Pragmatic Marketer. Not only will you find out what the small guys can teach the big guys (and vice versa) , but how companies can unleash their entrepreneurial talent to

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

The world of golf balls turns out to contain a great deal of combat Image Credit: likeaduck. When you think about the game of golf, what do you think about? If you are like me, you probably picture Tiger Woods hitting a golf ball, those very pretty greens that everyone plays on, or maybe even a nice set of golf clubs. However, it turns out that the world of golf contains some major product battles that have nothing to do with any of these things.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

May//18//2018 Here are some interesting finds on UI/UX of the week! 1. [link] Brutalism and Antidesign. Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. It’s a way to document a trend and approach that walks in a direct opposition of what UX is focused on, but it’s still a trend with enough advocates to justify attention and debate on it.

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TEI 177: Creating a hybrid Agile Stage-Gate process – with Colin Palombo

Product Innovation Educators

How product managers can turn a marathon into a sprint. Many medium to large organizations are adopting agile practices, such as the use of Scrum. Some are having more success with the adoption than others. Most of these organizations are also using some form of stage-gate for the development of new products. When done right, stage-gate reduces risk, reduces time to market, and increases the return on innovation investment.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Indicative visited the 2018 Propelify Innovation Festival on May 17th. The event featured leaders in tech, media, and government talking about how technology will impact our world. We rounded up the best of the tech-driven talks. 1. Deciding by Data. Becoming a data-driven company is about two things; technology and culture. That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!