Sat.Jan 04, 2020 - Fri.Jan 10, 2020

A 5 Step Framework for Building Better Personas

dscout People Nerds

User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love.

Release Planning Advice

Roman Pichler

What Release Planning Entails and Why It Matters. While release and release planning are common terms, I find that different individuals attribute different meanings to them. I regard a release as a version of a product , for example, Mac OS X Catalina and Windows 10.

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6 Crucial Conversations to Have Before You Start Your Roadmap


A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. It can even jumpstart sales and growth. But a neglected roadmap can prove problematic and breed internal dissent. It can also mislead customers, misallocate resources, and erode a product manager’s credibility. Making sure a roadmap falls into the first category doesn’t happen by accident.

How to use growth accounting to measure product-market fit


Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. We've come a long way but we still have far to go. These are a few of my observations and personal experiences.

More Trending

What I’m Saying Yes to in 2020 (With 2 Big Announcements)

Product Talk

For many of us, the beginning of the year is a fresh start. It’s an opportunity to recommit to the things that matter most to us. Last year, I wrote “ What I’m Saying No to This Year—And Why ” to clearly outline what I wanted to focus on in 2019.

Ground Rules for Applying AI to Product Management

Mind the Product

The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand.

7 UI trends you should be watching in 2020

Imaginary Cloud - Design

New year resolutions are everyone’s favorite thing I’m sure. But researching and knowing where to take a product’s creative direction should be on a to-do list before just going ahead and doing solely what has been done so far.

How to manage user research priorities when you have limited resources


When your organization has bought into the idea of running user research throughout the entire design process , there’s one side effect you may not have expected to be an issue – the sheer volume of requests from multiple teams asking for your UX expertise.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The ABCs of data: how to make sense of your company’s data as a product manager


In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it?

Where Do Good Ideas Come From? – Gal Josefsberg on The Product Experience

Mind the Product

One of the hardest skills for product people to acquire is that of saying no. After all, when everyone comes at you with ideas, prioritisation can be a massive challenge. So it’s refreshing when we get a chance to come at it from the opposite direction in order to generate good ideas.

How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interviews

Generation Focus

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted.

Fighting the nope: How do you overcome users’ resistance to changes in your UI?


Can a change management process help your company survive users’ negativity towards necessary changes to your digital product? Every year, without fail, Facebook and Twitter make minor changes to their UI.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

How to Answer Senior PM Interview Questions With Your Own Structure

PMLesson's Ace the PM Interview

Read the first part of this blog series here. In our last post, we described some of the issues with structures and frameworks that interfere with answering interview questions at the level we expect of a Senior PM (or demonstrative of a highly-qualified PM at lower levels).

Janice Fraser: Knitting at the Edge of new

Mind the Product

Not many product people can claim to have coached staff at the White House. “It’s It’s my most proud achievement,” says Silicon Valley veteran Janice Fraser, “It was such an honour to be invited to support our public service… it was a peak life experience for me.

How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interview

Generation Focus

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted.

Announcement: Conference Proposal Book is Available

Johanna Rothman

I'm delighted to announce I published the Conference Proposal book! I collated all the conference proposal posts into a book. And, I added more content only available in the book. The book is through copyediting. You can buy it on Leanpub now in all electronic forms.

Books 75

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

[CASE STUDY] Aha! Moment Before Signup as a Marketing Tool


We’ve always said that the key to successful onboarding is to guide your users to your product’s Aha! Moment as soon as possible. It’s something we encourage all of our customers to do. Because that Aha! Moment is when everything clicks into place.

10 top Tips From Product’s Finest Leaders

Mind the Product

As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar.

Events 114

The results are in: State of Feature Delivery


Over the past few months we’ve been out in the field, chatting with development and operations teams from more than 100 different organizations around the U.S. We wanted to know how they get software to market. How often do they release new features to their users?

Product Usage Analytics: Controlling Your Data


Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

Efficiency Innovation vs Tranformational Innovation


Efficiency innovation is easier to do, it's about management. Where it gets hard is transformational innovation. So what can you do as a leader? Thought Leadership

Making the Unspoken Spoken

Mind the Product

In this excerpt from her recent book, The Team That Managed Itself , Christina Wodtke looks at how teams can deal with the office housework jobs that no one wants to take on. Within teams, there are the spoken roles, as in designer, marketer, engineer, etc.

Product Love Podcast: Brandon Chu, VP of Product at Shopify (Part 1)


If you’re an avid reader, you’ve probably seen the name “Brandon Chu” floating around the PM-focused parts of the internet. He’s the creator of the Black Box of Product Management, a site that “shines the light on the PM discipline.”

5 Examples of Personalization Done Right

AB Tasty

2019 is officially a wrap. To get 2020 off to a good start, we're highlighting some great, straightforward personalization campaign ideas. This article was originally posted on AB Tasty as 5 Examples of Personalization Done Right. Personalization

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.