Sat.Jan 04, 2020 - Fri.Jan 10, 2020

A 5 Step Framework for Building Better Personas

dscout People Nerds

User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love.

Release Planning Advice

Roman Pichler

What Release Planning Entails and Why It Matters. While release and release planning are common terms, I find that different individuals attribute different meanings to them. I regard a release as a version of a product , for example, Mac OS X Catalina and Windows 10.

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6 Crucial Conversations to Have Before You Start Your Roadmap


A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. It can even jumpstart sales and growth. But a neglected roadmap can prove problematic and breed internal dissent. It can also mislead customers, misallocate resources, and erode a product manager’s credibility. Making sure a roadmap falls into the first category doesn’t happen by accident.

How to use growth accounting to measure product-market fit


Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit.

API Analytics: The Ultimate Guide to Grow Your Platform Business

API product and platform owners have their own unique challenges. Learn how to leverage data to convert, understand, and support your customers better.

Product Management in 2020: New Year, New… Products?

280 Group

Happy New Year everyone! Hopefully, you’re rested and ready to tackle the opportunities and challenges you’ll be facing in 2020. In this article, we’re going to give you at least six ideas that we hope will help.

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Where Do Good Ideas Come From? – Gal Josefsberg on The Product Experience

Mind the Product

One of the hardest skills for product people to acquire is that of saying no. After all, when everyone comes at you with ideas, prioritisation can be a massive challenge. So it’s refreshing when we get a chance to come at it from the opposite direction in order to generate good ideas.

What I’m Saying Yes to in 2020 (With 2 Big Announcements)

Product Talk

For many of us, the beginning of the year is a fresh start. It’s an opportunity to recommit to the things that matter most to us. Last year, I wrote “ What I’m Saying No to This Year—And Why ” to clearly outline what I wanted to focus on in 2019.

How Mindfulness Can Help a Researcher: A Simple Breathing Exercise to Improve Focus Before Interviews

Generation Focus

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted.

TEI 263: What product managers can learn from the creation of the AeroPro medical device – with Julie Charlestein

Product Innovation Educators

Innovation and ideation in the dental device industry. There are a lot of people working on medical devices today. It has been a hot area now but I thought it would be interesting to talk with the CEO of a medical device company that started more than 100 years ago, in 1913.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

10 top Tips From Product’s Finest Leaders

Mind the Product

As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar.

Events 121

[CASE STUDY] Aha! Moment Before Signup as a Marketing Tool


We’ve always said that the key to successful onboarding is to guide your users to your product’s Aha! Moment as soon as possible. It’s something we encourage all of our customers to do. Because that Aha! Moment is when everything clicks into place.

Announcement: Conference Proposal Book is Available

Johanna Rothman

I'm delighted to announce I published the Conference Proposal book! I collated all the conference proposal posts into a book. And, I added more content only available in the book. The book is through copyediting. You can buy it on Leanpub now in all electronic forms.

Books 73

Product Usage Analytics: Controlling Your Data


Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility.

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

Janice Fraser: Knitting at the Edge of new

Mind the Product

Not many product people can claim to have coached staff at the White House. “It’s It’s my most proud achievement,” says Silicon Valley veteran Janice Fraser, “It was such an honour to be invited to support our public service… it was a peak life experience for me.

How to Become a Product Manager with No Experience


Product management has grown from strength to strength in recent years, fast becoming a vital area of any SaaS company. With that in mind, we thought we’d take a look at how you can become a product manager, even if you have no previous experience.

Fighting the nope: How do you overcome users’ resistance to changes in your UI?


Can a change management process help your company survive users’ negativity towards necessary changes to your digital product? Every year, without fail, Facebook and Twitter make minor changes to their UI.

Driving Customer Success with Software Usage Analytics


While it may seem obvious, the best way to retain customers (and grow your footprint within an existing account) is to ensure that customers are getting value from your applications.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Ground Rules for Applying AI to Product Management

Mind the Product

The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand.

7 Product Roadmap Tools to Kickstart 2020


Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable.

Efficiency Innovation vs Tranformational Innovation


Efficiency innovation is easier to do, it's about management. Where it gets hard is transformational innovation. So what can you do as a leader? Thought Leadership

Product Consequences and a Product Code of Ethics?

Mironov Consulting

Prompted by discussions with Jumana Abu-Ghazaleh , Phil Wolff and John Sebes , I’ve been thinking about tech products that are doing harm in the world – intentionally or otherwise. And whether a code of ethics or other agreement among product leaders/product managers would be helpful.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

Making the Unspoken Spoken

Mind the Product

In this excerpt from her recent book, The Team That Managed Itself , Christina Wodtke looks at how teams can deal with the office housework jobs that no one wants to take on. Within teams, there are the spoken roles, as in designer, marketer, engineer, etc.

5 Examples of Personalization Done Right

AB Tasty

2019 is officially a wrap. To get 2020 off to a good start, we're highlighting some great, straightforward personalization campaign ideas. This article was originally posted on AB Tasty as 5 Examples of Personalization Done Right. Personalization

How to manage user research priorities when you have limited resources


When your organization has bought into the idea of running user research throughout the entire design process , there’s one side effect you may not have expected to be an issue – the sheer volume of requests from multiple teams asking for your UX expertise.

User research without interviews?

The Product Coalition

A guide on non-traditional approaches to user research. Prelude: User research WITH interviews When we think about user research we immediately picture a customer development interview.

The Essential Guide to Building Analytic Applications

Embedding dashboards, reports, and analytics in an existing application presents some unique opportunities—and poses unique challenges—to software teams. Download this eBook to hear 16 product experts share insights on business intelligence, UI/UX, security, and everything that goes into building a successful application with analytics at its core.

Product Growth Engine by Dave Martin

Mind the Product

In this MTP Engage Manchester talk, Dave Martin, Chief Product Officer at TES Global provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle. Product growth chasm. The path up the adoption curve.

Three Strategies for Being Successfully Transparent


It’s a scenario that would make any product manager sweat: A Skype call with senior executives to review the pricing model for your brand-new product. In advance of this meeting, I met with dozens of target prospects and several relevant analysts to validate the pricing model.

The ABCs of data: how to make sense of your company’s data as a product manager


In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it?