Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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To build delightful products, focus on your customer’s problem, not the solution

ProductBoard

Written by Brian Crofts, Chief Product Officer at Pendo, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Show me a delightful, incredible product—something that inspires fandom in its users, and I’ll show you something that solves a big, hairy problem. Users talk about elegance, simplicity, and moments of delight when advocating for a product, but if you dig down.

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What Can a Basset Hound Teach You About Your Users?

Gainsight

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The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

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Why Feature FOMO Stalls Product Innovation

Mind the Product

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with. Go. Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. So much, in fact, that the product leaders behind these apps are slimming them down.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Should You Try to Extend Your Mature Product’s Life, or Build a New One?

ProductPlan

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult questions. For an early-stage company or new product, the question might be, How will we prioritize features before we have customers? Growing companies will ask, Is it time to scale up our product team ? At some point later in your product’s evolution, you might face another tricky question.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

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July’s Top Customer Experience Trends and Product Management News

Alchemer Mobile

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 14 articles from the month of July. __. 1. Google Play Store Ratings Changes: Learn What’s Changed and Shift Your Strategy to Win. At this year’s Google I/O conference, big changes were announced around how its Play Store app ratings work.

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What do you Need to be an Outstanding Product Manager by Patrick Roelofs

Mind the Product

What do you need to be an outstanding product manager? This is one of the key questions for every product organisation and it is also one that this talk from MTP Engage Hamburg tries – at least to some extent – to answer. I share some of the issues that I think play a critical role in becoming a super-successful product manager. Issues that I wished I had known (or someone had told me) when I moved from a UX role to a more holistic digital product management role over 15 years ago.

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Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

280 Group

For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I started as a web producer when I was new in my career, working at Hearst New Media and the Food Network.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Overcoming uncertainty: Why we need to redefine confidence for the workplace

Intercom, Inc.

We have never been more aware of how crucial healthy self-perception is to our well-being and success, with countless books , articles and podcasts dedicated to the importance of maintaining a healthy sense of confidence in ourselves. Our relationship with confidence affects multiple aspects of life, but many of us feel it most acutely in the workplace.

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Treat Your Product Team Like a Product

The Product Guy

Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? Read on to learn how, through collecting and analyzing their operational data, a team was able to quantify and improve their processes on the path to being able to establish clear rel

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The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model of the show Black Mirror , in an effort to make better decisions.

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What is tree testing and how can it improve your site’s usability?

Userzoom

In honour of us sprucing up our own Tree Test Results capabilities , we thought we’d update our classic beginner’s guide to Tree testing. Here we’ll be answering the following questions: What is tree testing? What are the benefits? How do I run my own tree testing? How will I possibly stop myself from making a joke about going into a forest, pressing up against a silver birch and saying, “yeah feels pretty woody, now let’s try another one”?

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

First Round Review

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

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Working with Engineers

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Banish Your Inner Critic by Denise Jacobs

Mind the Product

What blocks us from doing our best work? This is the question that Denise Jacobs, author of Banish Your Inner Critic , asks us in the opening keynote of #mtpcon San Francisco. We often think of our biggest blockers being external: a crazy CEO, recalcitrant CTO, surly engineers, or designers who just won’t do what we want them to. But what if our biggest blocks are actually in our own heads?

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Thinking in Bets by Annie Duke

Sachin Rekhi

I was first introduced to Annie Duke's concepts in a recent podcast with Stewart Butterfield interviewing Ben Horowitz and Marc Andreessen on the 10th anniversary of A16Z. In the interview Stewart asks Marc about any mistakes he believed he had made building A16Z. Marc starts off by referring to Annie Duke's work and the concept of resulting, which is the tendency to equate the quality of a decision with the quality of its outcome, which is a risky and incorrect thing to do with any decision tha

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

First Round Review

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

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Engineering Tools, They are Not for Product Managers

The Product Guy

Today’s product management tools just don’t show you the big picture. Watch and learn more from product management expert, Benny Reich.

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What is a click test and why should it be part of your UX toolkit?

Userzoom

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product development cycle, click tests are a fast and cost-effective way to ensure your design works for your users. So if you’re new to the world of clickmaps, heatmaps and darkmaps, let’s explore click testing and how it can benefit your product development… What is a click test?

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The All-in-One ProductManager

Ask Benny

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineeri

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Get Brochure. A blended format, with very deep focus on daily execution and long-term product thinking!

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4 Design Principles for Gender-Identity Inclusion (and How to Get Them Implemented)

dscout People Nerds

When a form prompts you to choose your gender, you’re usually given two options: male or female. Not infrequently, this is mandatory. Not surprisingly, this is excluding people. Here’s how we can do better. .

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Create and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr