Sat.Jul 27, 2019 - Fri.Aug 02, 2019

To build delightful products, focus on your customer’s problem, not the solution

ProductBoard

Written by Brian Crofts, Chief Product Officer at Pendo, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Show me a delightful, incredible product—something that inspires fandom in its users, and I’ll show you something that solves a big, hairy problem.

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What Can a Basset Hound Teach You About Your Users?

Gainsight

Meet Hank—a 6-year old basset hound who loves to play fetch, howl for no reason, and get all the belly scratches. Hank is also a treasure trove of understanding about product analytics and feature usage.

The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

The post The Addictive Products Myth: Who Is the Culprit Here? appeared first on Nir and Far. Self Discipline

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Why Feature FOMO Stalls Product Innovation

Mind the Product

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Should You Try to Extend Your Mature Product’s Life, or Build a New One?

ProductPlan

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult questions. For an early-stage company or new product, the question might be, How will we prioritize features before we have customers?

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What Product Can Learn From Growth Teams

ProductCraft

You probably know this about your product, but haven’t focused on it. In fact, I did the research to find out. Without strong retention, your product will fail. Retention tells you whether or not people are returning to your product and how frequently they are coming back.

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What do you Need to be an Outstanding Product Manager by Patrick Roelofs

Mind the Product

What do you need to be an outstanding product manager? This is one of the key questions for every product organisation and it is also one that this talk from MTP Engage Hamburg tries – at least to some extent – to answer.

What is tree testing and how can it improve your site’s usability?

Userzoom

In honour of us sprucing up our own Tree Test Results capabilities , we thought we’d update our classic beginner’s guide to Tree testing. Here we’ll be answering the following questions: What is tree testing? What are the benefits? How do I run my own tree testing?

Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

280 Group

For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management?

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were.

How do you Find Enterprise Product/Market fit?

Mind the Product

It’s never easy to create enterprise-grade products. They are inherently expensive. You need them to meet exacting standards, and you also need a very convincing story as to why any enterprise should buy into your product.

Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

What is a click test and why should it be part of your UX toolkit?

Userzoom

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product development cycle, click tests are a fast and cost-effective way to ensure your design works for your users.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

3 Easy Steps To New Product Adoption

Userpilot

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. If that’s the case. This blog is for you. We’re here to give you ideas for your new product adoption.

The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test.

Create and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.

Unlock your product organization’s potential by defining “done”

The Product Coalition

Simplifying and aligning conversations with a definition of done Continue reading on ProductCoalition.com ». startup business software-development self product-management

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

The marketer that’s always on? Your chatbot

Inside Intercom

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead.

Banish Your Inner Critic by Denise Jacobs

Mind the Product

What blocks us from doing our best work? This is the question that Denise Jacobs, author of Banish Your Inner Critic , asks us in the opening keynote of #mtpcon San Francisco.

Product Love Podcast: Manish Patel, CPO of Tier1 Financial Solutions

ProductCraft

This week on Product Love, I sat down with Manish Patel, CPO of Tier1 Financial Solutions, a global relationship management software for capital markets, investment banking, and investment management. Manish started his career in IT and spent his days at a helpdesk servicing customers.

20 product management blogs that are worth following

ProductBoard

Product management blogs are a product manager’s secret weapon. By offering a glimpse into the world of product management, blogs are an extraordinary resource for staying up-to-date on best practices, strategies, and product-related news from key industry insiders. Stay in the know.

Blog 67

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Overcoming uncertainty: Why we need to redefine confidence for the workplace

Inside Intercom

We have never been more aware of how crucial healthy self-perception is to our well-being and success, with countless books , articles and podcasts dedicated to the importance of maintaining a healthy sense of confidence in ourselves.

How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired.

Thinking in Bets by Annie Duke

Sachin Rekhi

I was first introduced to Annie Duke's concepts in a recent podcast with Stewart Butterfield interviewing Ben Horowitz and Marc Andreessen on the 10th anniversary of A16Z. In the interview Stewart asks Marc about any mistakes he believed he had made building A16Z.

The Transition From Customer Success to Product Management

ProductCraft

If you had told me, a fresh 2008 graduate with a master’s degree in social work, that I’d eventually be working at a fast-growing tech startup as a product manager, I’d have laughed. To me, and probably to most people, they are two completely unrelated things.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Crate and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

Are You Using Feature Flags for Controlled Rollouts, but Winging It for Observability?

Split

Review: Feature Flags For Control of Code Rollouts. In my last post and video, I cleared up some confusion between the general idea of configuration flags and the specific pattern of using feature flags to decouple deployment from release.