4 Misconceptions About the Customer Journey
The Product Coalition
JULY 2, 2023
A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. Hint: it’s not features. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Here are four things you might be missing. Photo by Clint Adair on Unsplash What’s the difference between theory and practice?