Sat.Jul 22, 2017 - Fri.Jul 28, 2017

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3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers.

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The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes. Fortunately, there’s several easy ways you can tame your to-do list and improve your productivity–and in turn, your product. Here’s 3 steps you can take to start tackling your to-do list: Step 1: Get Organized With the Right Tool(s). Everyone has their own organization style, and that’s okay.

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Entrepreneurship as a Corporate Value

Lead on Purpose

Guest post by Harrish Sairaman Entrepreneurship is an important, integral part of modern corporate world.

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Escaping the Build Trap by Melissa Perri

Mind the Product

Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster. But eventually she realised that she had been building features for years and never been quite sure whether users actually liked them or used them.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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IoT Shop Talk with Josh Pederson, Director of PM at Ayla Networks

Daniel Elizalde IoT Blog

Welcome to IoT Shop Talk, a new series at TechProductManagement. IoT Shop Talk features in-depth conversations with product leaders on what it takes to build great IoT products…all from a Product Management perspective. In this edition, I’m talking with Josh Pederson, Director of Product Management at Ayla Networks. Ayla provides the industry’s first Agile IoT Platform […].

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Managing Product Managers — Take a Step Back

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Adrian Franks – Creative Design Tools

Mind the Product

Adrian Franks is a design director and creative strategist at IBM, where he worked to design and develop the Creative Toolbox, helping designers and product managers familiarize themselves with the various tools available to prototype and create new products. Adrian spent about 20 years as a creative professional, and 15 years in the digital space. He was the first in the nation to be awarded the Graphic Design Journeyman and has worked on various Fortune 500 and 100 brands and companies.

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The Many Hats of the Product Manager

Clever PM

Sometimes an idea just strikes me out of the blue and sounds interesting enough to sit down and write a little bit about. This is one of those posts, spurred on by a discussion I had today with a newly-hired Product Manager with almost as much experience as me. As we were talking about our […].

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Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

Revulytics

On a recent webinar , we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk? With some 38 percent of software “wasted” – amounting to $34 billion for 149 different organizations surveyed by software lifecycle automation vendor 1E in its 2016 Software Usage and Waste Report – one would reasonably expect that answer to be an exclamation point-laden phrase to the tune of, “Yes, of course!

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Not My Job

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Marc Wendell, lead a conversation around “Not My Job in the World of Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals

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Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing , and in this post I’ll look at how using a tracker spreadsheet can help you manage your A/B tests and better retain learnings from past ones. Here’s a link to the tracker so you can follow along and make your own copy (it’s free).

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How We Conducted User Research in The Arab Market

UX Studio

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. They know that designing a good product is hard. Designing a good product for a new market is even harder. To know what to design for the target audience (or what to change on the existing design) requires knowing the target audience.

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Solving The Challenge Of Making Reordering Products Simple And Easy

The Accidental Product Manager

Amazon’s Dash button is designed to make reordering easy to do Image Credit: WNEP. So here’s an interesting question for you: when you customer uses up or runs out of your product, how do they go about ordering more from you? Perhaps this question would be better stated “how hard is it to order more of your product?” If you can put yourself in your customer’s shoes for just a moment, there is that realization that they have run out of your product, that understandin

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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It’s Time to Take a Step Forward in your #prodmgmt Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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The Model Market Fit Threshold & What it Means for Your Growth Strategy

Brian Balfour

This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series , I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Smooth sailors, where growth feels like wind is at your back.

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Product Design: How to Build a Product People will Love?

UX Studio

When someone standing next to you on the bus shows your app to her friends and explains how amazing it is, you know you have achieved something great. When you don’t have to explain what you do, but just say the name of your product, well, that’s a good sign, too. In 2017, you have a better chance of building something extraordinary and helping millions of people than ever before in human history.

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The Customer Journey in Industrial Equipment

TSIA

Smart, connected products and smart services have had a major impact on the world, not only in the way businesses are run, but also to the customer journey over the whole customer lifecycle. As part of TSIA's research initiatives, we track the latest industry trends affecting the industrial equipment (IE) sector, which includes automation technology, instruments and components, and solution providers leveraging industrial equipment.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Mostly ineffective positioning on display from midmarket accounting/ERP vendors

Messages that Matter

Even the most obvious position is effective when it is executed consistently and repetitively in all marketing communications. It should be the theme for everything you do in marketing. Yet a compelling position stated once or twice on your website doesn’t move the needle in your effort to claim a position. Due to lack of […].

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What future role will brokers have within insurance marketplaces?

DISQO

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason. The Institute of International Finance recently observed that “customers, particularly Millennials, now expect on-demand, high-touch, and rapidly services focused on user experience.”.

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The hats of the researcher

dscout People Nerds

People Nerds on the different hats they wear when presenting their work.

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[Infographic] Why Managed Services Organization Structure Matters

TSIA

Services now make up more than half of the total yearly revenue for technology companies, and managed services are a critical component of that growth trend. It’s time for CEOs to start leveraging managed services to quickly grow their top-line revenue, but many don’t yet know the best way to structure their managed services organization in a way that will yield the best performance.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most. In business, when faced with decisions, there’s far less “Because I think or feel like…” and far more “Because I crunched the numbers and they told me to.

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What future role will brokers have within insurance marketplaces?

DISQO

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason. The Institute of International Finance recently observed that “customers, particularly Millennials, now expect on-demand, high-touch, and rapidly services focused on user experience.”.

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How to track and ensure the success of your product

bpma ProductHub

By Matt Cannon – You’ve spent countless hours with your product team designing, developing and finally launching your product. It’s been an exhausting process and by all accounts you feel you are in the best position for success. In the end, there is only one measure that counts, and that’s whether your product is being sold or adopted as your team forecasted.

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Charlie Sutton – Designing for Virtual Reality

Mind the Product

For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the role of a designer in this world?

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr