Mind the Product
JULY 18, 2017
This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. When we started out A/B testing 12 months ago at Peak we ran tests by the seat of our pants.
Daniel Elizalde IoT Blog
JULY 18, 2017
I’m very excited to share with you my interview on the popular “IoT Podcast” with Stacey Higginbotham. We had a great conversation on what it takes to bring IoT products to market and how to tackle some of the most common challenges IoT product companies face today. In case you don’t know Stacey, she has been […]. The post Interview in the IoT Podcast with Stacey Higginbotham appeared first on TechProductManagement.
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Andrew Chen
JULY 19, 2017
Startups should be getting cheaper to build. After all, the industry’s created several waves of innovation that’s supporting this across multiple layers in the stack: Open source software instead of paid developer tools. AWS instead of your own datacenter. Per-click ads instead of Superbowl commercials. Off-the-shelf SaaS tools versus building your own.
Clever PM
JULY 20, 2017
We tend to take the fact that agility is important as a given, when the reality is that not everyone in the business world has reached the same conclusion. Thus, it’s important sometimes to take a step back and examine why agility actually matters, so that when we’re faced with people who aren’t as convinced as […].
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Mind the Product
JULY 21, 2017
Nate Walkingshaw is the Chief Experience Officer for Pluralsight, where he is responsible for Product, User Experience, Engineering, and Content, and the co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. But he started his career as an EMT (Emergency Medical Technician) at $7.14 an hour, and in this heartfelt talk from Mind the Product San Francisco 2017 he shares how his emergency medical experience and training set him up for success
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Roadmunk
JULY 20, 2017
While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. However, with a seemingly endless selection of metrics, the measurement process can appear intimidating and * whoosh * just go over your head. At a SaaS company, metrics can be even more muddled for PMs.
UX Studio
JULY 20, 2017
There are several moments during a product design process when a team needs to make decisions because they have hundreds of ideas but no time to test them all. They can be really awkward because debates based on personal preferences and “I am the boss so I decide” can cause unnecessary conflicts within the team. Even with the good old “let’s vote” method, we can easily forget users’ needs.
Brian Balfour
JULY 18, 2017
This is part four in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back.
The Product Guy
JULY 19, 2017
Today, nominate someone you know who is great at Product Management…. [link]. The Best Product Person ( #TBPP ) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. If you know a great product person, nominate them today.
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Revulytics
JULY 19, 2017
As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. In that book, authors apply lessons from agile software development to the increasingly digital marketing realm, and show how agile methodologies and practices can help marketers move faster, adapt more quickly to customer feedback and better manage an incre
The Accidental Product Manager
JULY 17, 2017
The best way to keep customers is to do a good job of communicating with them. Image Credit: Joan M. Mas. As product managers we know that selling our product to a new customers is a fantastic accomplishment. When this happens, we feel great. However, it turns out that this is really just the start of a much longer journey. Once we have a customer onboard, it now becomes the job of the product manager to do everything that you can to make sure that your product development definition will allow
Generation Focus
JULY 18, 2017
Customer Discovery has become a key element of product management education, with various methods covered in business schools and workshops around the world. As an alternative to the traditional business plan, Lean Startup suggests working on your Business Model Canvas, a one page business plan template emphasizes the finding and solving of customer problems.
The Product Guy
JULY 17, 2017
Guest Post by: Prakhar Agarwal (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Sara Varki]. Introduction. Nowadays, we all consume applications and platforms (software) over the web. “Software installation” is quickly becoming an old concept, especially for end users. Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service.
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Messages that Matter
JULY 17, 2017
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. By consistently communicating an idea that has meaning and importance […].
TSIA
JULY 20, 2017
For many product companies, it can seem difficult at first to get CFOs to see the value in professional services (PS). The simple answer to addressing this challenge is to focus your PS business on profit margin growth. Only when margins are great, should you focus on revenue growth. As a PS executive in a product company, you probably are all too familiar with this reality.
ProductBoard
JULY 20, 2017
Collect user inputs from customer-facing colleagues Over the past several years, we’ve worked with hundreds of product organizations who use productboard to gather inputs for making smarter product prioritization decisions. One thing stands out about those that are most successful… The most successful product teams actively seek out good ideas from every corner of the organization.
dscout People Nerds
JULY 18, 2017
Lance Weiler of the Digital Storytelling Lab on why narrative can help change the world.
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Bogdan Coman Says
JULY 16, 2017
No doubt, Woogie is the biggest adventure in my entire life. In August 2015 I started building a hardware product with global ambitions, a voice/AI enabled educational companion for children. At that time I didn’t have even a name for it. Firstly it was a code-name, DAK (Digital Assistant for Kids). Then was JaBoo, then Oogie, then Tatum and finaly it became Woogie, the uber-cool name that defines our product and our culture.
TSIA
JULY 18, 2017
Lately I have been blogging about why vendors in high tech, industrial automation, medical equipment and other market sectors are moving rapidly toward subscription-based offers. In the first two blogs of this series based on my infographic, “Navigating the World of Digital Transformation,” I focused on the perspective of the end customer: what they like and what they don’t like about subscriptions.
Revulytics
JULY 21, 2017
So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. You quickly reach for the most recent BSA study and see “rates of unlicensed software installation” (what they used to call “piracy rates”) that may make your stomach sink: 70 percent in China. 78 percent in Vietnam. 64 percent in Russia. 58 percent in
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