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Instructional Designer vs. Customer Success Manager: Who Knows Your Customers’ Better (and Does It Really Matter)?

Gainsight

The answer: Digital Customer Education (CE). Effective customer education empowers users to learn your platform quickly and efficiently, without interrupting their workflow. In our field, the composition of Customer Education teams can vary wildly. Particularly when it comes to hiring a team. Your IDs or CSMs?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Iterate the product based on feedback.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183
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14 Can’t Miss Conferences for Product Leaders

ProductPlan

Product managers, product leaders, and product executives have no shortage of educational opportunities. The goal is to help product teams “rise above the day-to-day slog and truly think through what makes a successful Product and how to make it happen.”. The 2020 edition is a virtual, one-day event. SaaStr Annual. SaaStr Annual.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. She coaches teams on how to collect meaningful customer input and use it to make product decisions on a daily basis. Partnering up with adjacent teams to improve continuous discovery.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As a client, you invest your time, energy, and limited resources into your digital product development. Since 2013, UX studio has been diligently working on helping rising startups and established companies create impactful digital products through intelligent design solutions. . Is there anything we can help you with? Jives Media.