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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Moving from reactive to proactive customer support

Intercom, Inc.

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. 4 powerful proactive support messages to send. Educate customers on new features.

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Intercom’s product principles: Building product that’s opinionated by default, but flexible under the hood

Intercom, Inc.

It’s usually easier to apply this principle to individual feature levels and interaction design, where we express our opinions through defaults, templates, and education, rather than restrictions. Examples include: Offering defaults and templates when creating outbound messages . Enabling different filters on reports (e.g.

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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

By leveraging a combination of technology and the knowledge and expertise of your team, you can anticipate customer needs and use targeted messages , banners , custom bots , and more to alert your customers to temporary issues or provide a little bit of extra help where it’s needed. Outbound Messages. Powering support at scale.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

That means your focus should be on building the right customer profile and developing precise messaging to reach them. I ended up getting a job at Udemy, an online education marketplace that had just raised a seed round of funding. We were building an online education marketplace and wanted to build the Amazon for courses.

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