PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What kind of education do you need to be a PMM?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

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Product launches User Testing Weak Development Team Product Research 49

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Gainsight

NOVEMBER 9, 2020

One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. . Product and feature launches are a lot like that—you can’t assume everyone saw it when it launched.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

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Product launches Customer Feedback User Friction Onboarding KPIs 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

The Product Coalition

APRIL 3, 2019

Big considerations here include age, income level, education level, occupation gender, family and subcultures. link] What makes an effective product launch pitch? Don’t focus on sounding exactly like your buyer. Instead, work on sounding like someone they would respect and listen to in the context of your industry.

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Product launches Branding Entertainment Education 60

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 94

Research Software Onboarding KPIs Product Research User Testing 94

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Educating new customers on how to use the product, providing support, and resolving any issues that may arise.

Research Software 95

Research Software Feedback Software Analytic Tools Onboarding KPIs 95

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

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Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

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Research Software Strategy Customer Experience User Testing 83

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Prepare to scale.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

The Product Guy

APRIL 21, 2019

Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. My task chair product launch was not published in our catalog, but we trained our sales team and customer support on the new heavy-duty program. About Anthony Lazarus.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Product Research 84

The Product HQ

FEBRUARY 1, 2023

What Does A Group Product Manager Do? Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. This enables them to identify and mitigate any risks that arise.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

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Books Blog Feedback Software User Testing 80

ProductPlan

MAY 16, 2019

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. What would the attendance be like?

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The Basics of Product Management

JULY 21, 2020

It is all a question about timing and finding the right product market fit. Yes, smart glasses have been launched before. There was immense potential and genuine use cases in healthcare, education, etc. Based on an effective product feedback loop , Google Glass enterprise edition 2 was launched in mid 2019.

Technical Review 52

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 79

Analytic Tools Onboarding KPIs Research Software Product Marketing 79

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 93

Onboarding KPIs Analytic Tools Research Software Product Marketing 93

ProductPlan

DECEMBER 11, 2019

But the rise of product ops has created a new class of product managers dedicated to this area of the business. There’s still plenty of debate regarding just how technical a product manager must be. How Agile Product Managers can Build Better Products. From Product Manager to Product Leader.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 95

B2B Feedback Software Product Marketing Customer Experience 95

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JULY 15, 2019

That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. Marketing to your existing customers might seem a little strange, but it’s one of the quirks of the SaaS world. This ensures they stick around.

Analytic Tools 76

Analytic Tools Feedback Software Research Software Marketing 76

Userpilot

NOVEMBER 12, 2023

In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. Having no competition isn’t ideal because you have to do all the market validation and education work yourself. Blue Ocean marketing is challenging because users are often unaware that they have a problem your product solves.

User Testing 101

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Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. GTM Strategy.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Get in touch with a product marketing specialist.

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Feedback Software Research Software User Testing Customer Experience 52

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next?

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