Product Innovation Educators

APRIL 10, 2023

When you do qualitative interviews to get the Jobs-to-be-Done, use a cognitive framework to organize the discussion guide. This allows you to create very good market fit. We’ve used transformation engines to pull out the actions, reasons, and tensions. Control is too high level of an unmet need for a Job-to-be-Done.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. The account reps were not hitting quota on new logos.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 11, 2017

You have a team of engineers and a three month runway – how are you going to fix onboarding? Are there any segments of our target market who are onboarding quickly? As product managers, we need to find market problems, create solutions, and take the solutions to market. Operating room or aspirin?

User Testing 170

User Testing Research Software Product Research Download 170

The Secret PM Handbook

AUGUST 11, 2017

You have a team of engineers and a three month runway – how are you going to fix onboarding? Are there any segments of our target market who are onboarding quickly? As product managers, we need to find market problems, create solutions, and take the solutions to market. Operating room or aspirin?

User Testing 150

User Testing Research Software Product Research Download 150

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. But had he relied on user feedback from prototypes of luxury options after the Model T became a world renowned product, he might not have lost so much market share to Chrysler and GM.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. Informing our approach to the market. What is customer segmentation?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Innovation Educators

JULY 6, 2020

It tied together many of my experiences and I helped me put them into a framework. My student Eric Ries became the first adopter of Customer Development and recognized that in the 21st century, people were starting to adopt Agile Engineering, where you build products incrementally and iteratively. It’s a book that spoke to me.

Startups 88

Startups User Testing Customer Experience Development 88

Intercom, Inc.

JULY 12, 2018

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?

Technical Advisors 120

Technical Advisors Reporting Tools Weak Development Team Startups 120

Iteratively Blog

MAY 31, 2020

Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. If you're trying to measure product-market fit , you need to bring product analytics into the fray. Product Analytics + Marketing Team.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Alchemer Mobile

OCTOBER 22, 2020

Engineers build the product. Marketing makes sure customers know about the product. To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Marketing and Selling Disruptive Products to Mainstream Customers. ” Buy it here.

Books 236

Books Research Software Feedback Software Product Management 236

Intercom, Inc.

OCTOBER 24, 2019

“He was excited about how we might be able to take this word ‘community’ and really break it down into clear actions and a clear framework so that we can demystify it” Bailey: I was on the Instagram team before we got acquired by Facebook. I met with Brianna.

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. It’s amazing the business you can build once you have that engine going.

User Testing 160

User Testing Research Software Customer Experience Onboarding KPIs 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. It’s amazing the business you can build once you have that engine going.

User Testing 126

User Testing Research Software Customer Experience Onboarding KPIs 126