Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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User Testing Research Software Feedback Software Customer Communications 179

Melissa Perri

JANUARY 4, 2020

They started to see the value. -- 2011: "Product reports to the VP of Engineering." Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. How do we write hypotheses well? How do we run it in B2B" Managers are less afraid of experimentation. 2019: "Product reports to the CPO."

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. consulting engineer, helping customers implement Chef’s products. More About The Product Mentor.

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Product Manager Product Management Research Software Feedback Software 407

Product Innovation Educators

OCTOBER 14, 2024

AI can help in many parts of making a product, from research to writing product plans and documents. To use AI well in product management, we need to know how to ask it questions (called prompt engineering), balance AI ideas with human know-how, and always double-check AI’s work. He mentions using tools like Perplexity.ai

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Alchemer Mobile

MARCH 13, 2024

Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. Our mission is to give every customer and employee a voice, and to make every voice matter.

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The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer? Which company should value the attributes you have to offer?). ” [1.

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User Testing Product Research Customer Experience Analytic Tools 295

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. Take a course on data literacy or prompt engineering. GDPR, CCPA).

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Product Innovation Educators

JULY 29, 2024

Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM. His early research involved a simple but powerful method: asking customers to compare products. Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM.

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The Product Guy

FEBRUARY 18, 2017

Director of Product Management, Content Delivery and Visualization @ Research Now (Dallas) Keywords: analytics, Content, data, Market Research, Visualization [link].

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Mind the Product

FEBRUARY 5, 2019

When product/market fit is owned by sales, business, or marketing leaders, product teams are forced to execute on biased user needs and market research. Finally, timing is a major concern for marketing teams. Structuring Success – Identify a Product Leader to own Product/Market fit.

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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Data Visualization Product Research Research Software User Testing 127

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. Products solve problems.

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Framework User Testing Product Manager Product Management 302

Mind the Product

OCTOBER 8, 2018

Horrified, he began working to create more affordable and safe products, ultimately reverse-engineering existing solutions and the processes that went into their creation. Understand Your Competitors Through Market Research. This is a critical step, as the real user need is the seed from which any effective product has to grow.

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Product Research User Testing Marketing Customer Feedback 183

The Product Bistro

JUNE 14, 2016

Engineering – as the owners of the development effort, it is usually very helpful to have them participate so as to understand the needs that are being fulfilled, and to share ownership with marketing for the requirements. But in a pinch, you can live with two members, a skilled moderator, and combine the scribe / SME role.

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Technical Advisors Product Research Finance User Testing 170

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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Product Strategy Research Software Strategy User Testing 146

Product Talk

APRIL 17, 2024

We have some engineering teams that are so high-performing that they put a lot of pressure on PMs saying, ‘What’s next? Then I come in and say, ‘We can’t waste engineering time now for six weeks on tech debt. You have five squads of product managers, designers, and engineers. Teresa: But you only have one researcher.

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Product Research User Testing Data Visualization Research Software 311

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

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The Product Coalition

FEBRUARY 23, 2024

For instance, I question whether a more straightforward decision tree could initially suffice, and how to define success metrics, and what the Definitions of Done (DoD) for data science and engineering teams should entail. Consistency between the strategy and execution phases is crucial.

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Analytic Tools Data Visualization Research Software Feedback Software 148

Piyanka Jain

APRIL 2, 2019

Unsplash Neha has an engineering and MBA background. Her last role had involved business process analysis, planning, and market research. She was looking to rejoin the workforce after several years on a personal sabbatical. It wasn’t something she wanted to go back to.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs.

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Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

MARCH 13, 2023

The process starts with an idea and ends with launching the product in the market. Product Development includes various stages, including research, design, prototyping, testing, and launch. It requires a team of experts, including engineers, designers, marketers, and project managers, to work together to create a successful product.

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User Testing Product Research Development Customer Feedback 158

Userpilot

JULY 16, 2024

On the other hand, a technical product manager brings in-depth technical knowledge to guide the development process , often working closely with engineering and design teams. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Product vision benefits.

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Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

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Intercom, Inc.

OCTOBER 15, 2020

I’ve worked on the space shuttle – main engine and the solid rocket boosters. “When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate. I think the other part is marketing.

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Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

APRIL 7, 2021

The team offers a high-quality UI design, UX research and design, wireframing, prototyping, implementation in code, QA, software testing, and product deployment. Moreover, the company has outstanding UX/UI designers and a team of QA engineers focused on top-quality development.

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Research Software Feedback Software Artificial Inteligence User Testing 143

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

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Research Software Feedback Software Weak Development Team User Testing 215

Product Management University

SEPTEMBER 3, 2024

In addition to product management and engineering, a complete product strategy has to account for execution by marketing, sales, customer on-boarding, customer support and customer success, plus a few back office functions that also play a critical role. Otherwise, you’re giving away market share.

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Product Strategy Strategy Product Research Customer Experience 130

The Product Coalition

APRIL 20, 2023

Engineers code. Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. So why do we feel this way? Designers design. We don’t exactly “build.”

Technical Review 147

Technical Review Product Research User Testing Software Review 147

Mind the Product

NOVEMBER 1, 2017

With a smooth career path and eight years industry experience, Eric is considered a successful engineer. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. His name is Eric. Radiohead is his favorite rock band.

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Mind the Product

NOVEMBER 13, 2017

Jordan even did a study within his own company, and found that when one person handles product and project management, they spent around 80 percent of their time on project management tactics, leaving only 20 percent for product management market research activities that drive vision / ideation / prioritization.

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Userzoom

JULY 31, 2019

What does this mean for the research industry? Like many other industries, the research industry ( whether market research or user research ) can possess less than optimal operating processes, data silos, and transactional inefficiencies. How will Blockchain change the way we conduct research?

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Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. To become a TPR you don’t need a degree in software engineering, but it will definitely help. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

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Userpilot

JULY 25, 2024

Their responsibilities also include collaborating with engineering, design, and marketing teams, creating user stories, and ensuring product features align with user expectations and business goals. They focus on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

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User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

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Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

AUGUST 17, 2018

Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly. If you don’t have extensive market research available to you, go out and talk to other teams within your company to get anecdotal information. Step 2: Identify your target audiences.

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User Testing Data Visualization Advertising Weak Development Team 136

Product Talk

SEPTEMBER 11, 2019

If it meant doing something different, I worked with engineering to design it. In those cases, I do a lot of market research to understand upcoming trends, new technologies, and potential problems in a future market. There are always small market signals.

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Research Software User Testing Data Visualization Feedback Software 256