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TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams

The Product Guy

At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?

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The Rule of Seven

The Product Guy

In this talk we’ll discuss different team structures and how to avoid some common pitfalls that arise as small group behavior gives way to large group behavior. In a recent live stream from one of our mentors of The Product Mentor , Patrick Hoffman, lead a conversation on this topic. Check it out… About The Product Mentor.

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Here’s What You Missed at TPG Live: Beyond IC & Introducing Product

The Product Guy

Tom : Tailor your messaging to address the specific concerns of each stakeholder group. Aarti : Showcase measurable results like improved customer satisfaction and achieved business goals. Q: What are the best metrics to measure a leader’s ability to uplevel their team?

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

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Tips on Internal Product Communication

The Product Guy

– and, although we wish it were true, one message or document doesn’t work for all groups. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.