Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.
Modus Create
MAY 26, 2021
As part of a recent customer engagement, we were tasked with defining a naming convention for GitHub repositories. Up to this point, each project team had used whatever convention (or none) they liked to define the repository name, leading to a situation where there was a lack of consistency across the GitHub organization. Consistent.
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The Product Coalition
MARCH 3, 2024
In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Why do enterprises need to predict customer behavior? So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?
Mironov Consulting
APRIL 20, 2018
What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships, and complex buying processes shape what we build and how we bring it to market.
The Product Coalition
MAY 31, 2022
particularly an enterprise software designer. But in enterprise design, the designer doesn’t always have a relationship with the customer. The real promise for enterprise design lies in consultative sales. You can also incorporate end users into a beta test group that will receive early software features.
The Product Coalition
AUGUST 26, 2022
Thanks to this quality, it began to group objects into a whole picture, saving energy and automating processes. The picture below shows an interface divided into separate grouped elements. When a person looks at it, their brain tries to isolate some groups and operate within their framework. Now it works almost instinctively.
The Product Coalition
FEBRUARY 27, 2023
These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in. This, for the Champion example, was using the navigation.
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