Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. by Justin?—?Takes

Books 187

Books User Testing Product Research Inbound 187

The Product Coalition

MAY 9, 2023

Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls.

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. So how do you stand out?

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

DECEMBER 3, 2020

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. Nicole Garrison – Product Marketing Manager. Firstly, we had this product called Campaigns that we used it to orchestrate outbound messages.

User Testing 153

User Testing Feedback Software Data Visualization Research Software 153

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. A centralized solution. For us, that solution is Intercom. Personalized support at every stage.

Customer Communications 139

Customer Communications Inbound Customer Experience Outbound 139

Alchemer Mobile

DECEMBER 16, 2022

By Vanessa Bagnato, Director of Product Marketing, Alchemer. First, the ability to add custom request headers to outbound webhook calls. Webhooks and API calls are only available to Enterprise customers. Improvements to project folders, account webhooks, and report themes make life easier for admins.

Data Visualization 130

Data Visualization Outbound Customer Experience Management 130

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. For the most part, people use it for PR.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. We invested more in marketing and reduced the size of the sales team.

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70

Userpilot

APRIL 16, 2025

It typically includes features like interactive walkthroughs that help UX designers and marketing teams improve customer satisfaction, drive feature adoption, and reduce time spent on routine customer requests. Enterprise companies seeking a scalable, omnichannel ticketing system.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

AUGUST 2, 2024

TL;DR A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market and drive customer success. In most SaaS companies, PLG strategies are developed by a collaborative effort between sales, product, and marketing teams.

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Product Research 105

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

AUGUST 22, 2024

There’s a free Starter plan, a Plus plan (from $49 a month), and custom-priced Growth and Enterprise plans. For example, you can use it to analyze the performance of your marketing campaigns, how users navigate your e-commerce carts, or in-app user behavior. For root cause or cart analysis, you need either Growth or Enterprise plans.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

MARCH 22, 2022

Because it’s the key driver of net revenue retention and the number one driver of enterprise value. Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth.

Customer Communications 130

Customer Communications Customer Experience Customer Feedback User Friction 130

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) flywheels are a framework for improving the product-led user experience by enhancing product usage instead of spending a fortune on marketing teams and sales-led growth. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Enterprise.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

NOVEMBER 28, 2018

An enterprise software company, on the other hand, may need a robust suite of integrated tools to help them manage long, multitouch sales cycles. Sales and market intelligence. Sales and market intelligence tools. Sales and market intelligence tools help fill in the details so you can quickly make informed sales decisions.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

JANUARY 11, 2023

Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. At the enterprise level, the user is rarely the decision-maker.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Aptrinsic

MARCH 19, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. Marketings goals were to get more customers speaking with sales reps. When should sales engage?

Enterprise 40

Enterprise Customer Experience User Testing Outbound 40

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. Here they use mostly Content Marketing and Inside Sales.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

AUGUST 12, 2024

This is because it allows you to stay agile and responsive to customer feedback and market demands—fostering customer satisfaction and loyalty. It ensures that every effort put into the development of a product is aligned with the broader business objectives and market demands. Marty Cagan’s latest book: Transformed.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups? The same data can help in tracking profitability.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

JANUARY 22, 2024

In SaaS, the low-touch and hybrid models are more popular, while enterprise software – very high-touch, so consider your industry when choosing the model. As a result, it’s very difficult to scale and typically reserved only for customers with a high lifetime value or of strategic importance to the company, like big enterprises.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. By the time that I actually left Slack, I was senior manager of enterprise. Is it true enterprise?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

SEPTEMBER 7, 2023

Here are practical steps: Understand your buyer personas and user personas The buyer isn’t always the end user, especially in large enterprises. For example, imagine an email marketing tool used by a SaaS company and an e-commerce shop. Buyers simply purchase the product and hand it over to end users.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. I’ve learned how enterprises work, how they make decisions and purchases, how each job has its role in a corporation, and how everybody operates.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118