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Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What is S.M.A.R.T?

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From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. The child was asked to imagine what this octogenarian would look like.

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The Importance of Being Transaction-Ready: Navigating Seed and Series A Stage Rounds for Venture Capital Funding for Enterprise Software Product Managers

DevelopmentCorporate

In the realm of venture capital, it's pivotal for startups, particularly those led by enterprise software product managers, to be transaction-ready to attract seed and Series A investments effectively. Moreover, integrating advanced technologies such as AI can enhance the product's appeal to investors.

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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.