Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 84

Product Marketing Feedback Software User Testing Marketing 84

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

The Product Coalition

NOVEMBER 16, 2020

Especially because actors involved in the music production are different from the actors involved in the event production, where most mixes are recorded from. Leveraging mixes discovery through events and venues Introducing venues and festival accounts Now let's imagine venues and festivals could have their own accounts.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Positioning.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

The Product Coalition

MARCH 8, 2024

Digital transformation helps businesses automate processes, improve efficiency, and innovate faster, allowing them to outmaneuver competitors and capture market share. Digital transformation fosters agility by enabling businesses to adapt quickly to changing market conditions, customer preferences, and new technologies.

Enterprise 122

Enterprise Research Software Feedback Software Strategy 122

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research. Be Prepared to Look after People, Not Products. Carefully Plan the Career Step.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. I love the quote, ‘Be stubborn on vision, but flexible on details.’

Product Research 235

Product Research Product Management Product Manager User Testing 235

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Strategic Product Management Activities and Tips.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Product Management University

NOVEMBER 21, 2022

Adding a product portfolio manager role (PPM) can unite disparate teams by rallying them around a single vision and establishing high-level milestones for the product portfolio as a whole. The value of your portfolio is far more valuable to the market than the sum of your products. What is Product Portfolio Management?

Research Software 130

Research Software White Paper Management Management 130

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

MAY 30, 2024

Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. It’s important, therefore, that you acknowledge those who respond – whether their feedback is positive or negative. ” to collect qualitative feedback.

Product Research 71

Product Research Feedback Software Feedback Loop User Testing 71

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Raising money to fuel our growth.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Create your vision and positioning 4. ⤵️ What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Want to easily collect feedback in-app and measure product market fit?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Ronke PM

APRIL 11, 2024

While product teams and their multidisciplinary partners may have a clear vision for the product, customer, and business outcomes, they still need to validate these visions and ensure that customers and prospects will desire the new feature or product. Why is Customer Feedback Important? Gathering customer feedback is invaluable.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

OCTOBER 25, 2021

Keep an eye out for events, podcasts, blogs, and more! If someone is a well respected Product Manager, who gives back to their community (perhaps by hosting events, mentoring others, writing books, recording podcasts, etc) they’ve earned the honorary title of Product Leader. This month, we’re focusing on all things Product Leadership.

Leadership 167

Leadership User Friction Product Research Customer Experience 167

The Product HQ

MAY 10, 2024

Then you must know what skills you need to earn and the correct path that leads you to this lucrative position. With the valuable experience they acquire from this role, they further rise to positions like Principal Product Manager, Head of Product, or VP of Product. With great power comes great responsibilities.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product Coalition

MAY 3, 2021

A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. Industry: What market(s) does your ideal customer currently work or specialize in? Role: What position does your target customer hold (for example, are they a CEO, developer, project manager, etc.)?

Product launches 124

Product launches Feedback Software Research Software User Testing 124

The Product Coalition

JUNE 9, 2023

Foster mutual understanding by painting a shared vision of the future and the results achieved. It’s a way of selling your vision to stakeholders, inspiring your team, and ensuring everyone is on the same page and moving in the same direction. The first draft of a roadmap shows your dream and vision for the product.

Roadmap 118

Roadmap Data Visualization Customer Experience User Testing 118

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 31, 2023

Any vision one might have for the product will never lift off the ground unless the entire team buys in and signs off on it. These questions are usually asked by senior management, engineering teams or sales/marketing teams — mostly internal stakeholders. Overcommunication always helps in events when you’re unable to meet a deadline.

Customer Experience 118

Customer Experience Management Management Agile 118

Intercom, Inc.

JUNE 14, 2022

While they are typically implemented by sales teams, these solutions also empower marketing teams, customer support teams, decision makers, and numerous other areas of the business to get the data and insights they need to better support and engage their customers – helping to eliminate departmental silos.

Reporting Tools 118

Reporting Tools Feedback Software Data Visualization User Testing 118

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Nike’s vision with .Swoosh Engaging in discussions, exploring virtual marketplaces, and attending real-life events organized by Nike and the .Swoosh Exclusive Access: Real-Life Events and New Project Releases As a member of the .Swoosh ∘ Navigating .Swoosh: Swoosh: Dollars and Beyond ∘ .Swoosh

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

Userpilot

OCTOBER 20, 2023

Their influence is potentially going to grow as companies need to adapt to market shifts faster and manage resources efficiently. Product-led growth is here to stay Product-led growth is likely to continue reinforcing its position as a go-to-market strategy for SaaS companies. In-app survey created in Userpilot.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research. Listen to this article: [link]. Be Prepared to Look after People, Not Products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. Ready to dive in to learn more? A roadmap example.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

The Product Coalition

MARCH 19, 2021

Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. Branding is an important component of marketing, whether you’re an emerging or tenured brand. It’s good branding.

Development 132

Development Product Research Research Software Technical Review 132

The Product Coalition

JULY 10, 2020

Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As the company grows, it’s natural that the keeper of the product vision, becomes the keeper of the company vision. As a Product Manager, you have very little authority.

Product Management 99

Product Management Product Manager Management Management 99

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. SaaS startups fail due to poor product market fit.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

MAY 20, 2024

Loyal customers can help you reduce CAC by promoting it through positive word of mouth, which many marketing experts consider the most effective marketing channel. For example, by simplifying the color patterns or font sizes for users with impaired vision. Feature and event tracking. Survey templates in Userpilot.

Data Visualization 93

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 93

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. Identify and assess market opportunities, by researching market gaps and trends to tailor profitable products. Ask your customers questions that help you understand what similar options are in the market.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89