The Product Coalition

JULY 16, 2023

One of the first things I did, for example, was to work with the salespeople on how to sell the product. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 137

Strategy Product Management Product Manager Management 137

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. Value chain examples Before we wrap things up, there are a couple of notable value chain examples that could provide some insights and inspiration for your own business.

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

JANUARY 16, 2019

For example, a security or audit feature that is crucial to a CIO might be completely irrelevant to an individual user. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. For example, a six-person sales pod would be composed of three SDRs, two AEs, and one customer success rep.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth. A genius inbound marketing strategy. Listen to the full episode above or check out our main takeaways below. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Brian Balfour

JULY 18, 2017

The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc. The reason is because most startups need to keep their payback period to less than one year. LinkedIn is a great example of this. Pretty minimal.

User Testing 65

User Testing Outbound B2B Inbound 65

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. Burn multiple under 1X is good.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Brian Balfour

AUGUST 3, 2017

Let's look at some examples. Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Let's take a look at a few more examples. I look at that and ask how that can be? The reverse also happens.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

The Product Coalition

JULY 8, 2019

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductBoard

NOVEMBER 15, 2017

There are shining examples of organizations that have succeeded — customer-obsessed companies like Invision, Zendesk, and Envoy. As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? And you’ll notice that some organisations like McKinsey for example will try to compete on salary.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Also, if you’re still in the early stages of a startup, you’ll be spending a lot of time trying to convince them it’s worth their time. Closing the deal.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We have business development doing inbound and outbound. Iterate, iterate, iterate. And because of that, it’s pretty detailed. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 5, 2019

So, for example, if it’s a big company that comes in, say, someone from Intercom, and signs up for the trial, sales is going to know that, and they’re going to react to that quicker than they’re going to react to a small startup that started to use the product. Pick one and go all in on it.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139