The Product Coalition

JULY 16, 2023

One of the first things I did, for example, was to work with the salespeople on how to sell the product. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 137

Strategy Product Management Product Manager Management 137

Intercom, Inc.

JANUARY 5, 2023

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. Liam: What’s a good example? There are loads of examples in the book from all sorts of companies that have become frictionless. ” No inbound chat, no inbound email.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

The Product Coalition

OCTOBER 6, 2023

MIT Media Lab has created a wearable olfactory display as another example of AI-powered mental health technology. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. Emotion AI does not provide a complete picture of how a person is experiencing.

Research Software 130

Research Software Reporting Tools Data Visualization Automotive 130

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. In the example I used last week, we said that the problem you want to solve is to help people get faster from one place to another. Many blue-ocean startups start here.

Education 141

Education Marketing Weak Development Team Advertising 141

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. But as she began looking into it, Ellen learned that a lot of the packaged products you can plug in to your app are pretty pricey for a small startup, especially at scale. Tweet This Be mindful of people’s motivation for participating.

Product Research 196

Product Research Feedback Software Analytic Tools User Testing 196

Intercom, Inc.

APRIL 14, 2020

Intercom’s Senior Customer Support Manager Ruth O’Brien says: “It’s important to strike a good balance between being honest about how you’re feeling and not pretending to be perfect, but also being calm and leading by example. As a leader it’s your job to be strong for your team.”. So, don’t be afraid to step in to help out.

Customer Experience 223

Customer Experience Reporting Tools Data Visualization Inbound 223

Andrew Chen

SEPTEMBER 24, 2018

This is just an example showing that companies are adopting software in a completely different way in recent years – we have individual users/developers picking out products that they want to use, and then it eventually spreads inside the organization. The consumerization and developerization of B2B. A lot of interesting nuances here.

Enterprise 76

Enterprise Inbound Advertising B2B 76

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Here are some of our popular blogs that you might find interesting: Public Roadmap Examples and Tools to Use to Build Yours. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 29, 2022

Real-world examples to inspire you. Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. Real-world examples of engineering as marketing.

Research Software 98

Research Software Engineering User Testing Marketing 98

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Mixpanel

JANUARY 12, 2023

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. For example, I recently worked on a blog conversion project. If you’re an early-stage startup, clarity is key.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You often see entrepreneurs move into a product management role after their startup. This will likely be interfacing with the product team and product managers.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For example, Document360 was built to house complex documentation. 2,000+ customers. 5 products. How did Kovai make it here today?

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Userpilot

DECEMBER 15, 2021

For example, if your product relies on ingesting data from other platforms (such as CRMs or accounting platforms) to provide value, those integrations should not be used as levers for expansion. It’s important to segment your integrations (or integration roadmap) based on how much additional value they would bring your users.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

The Product Coalition

JULY 1, 2019

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Use Data to Build a Better Startup Faster”.

KPI 91

KPI Data Visualization Workshop Analytic Tools 91

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. What Processes Does a Website Design Agency Have?

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. What Processes Does a Website Design Agency Have?

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. You have to go after a different person as your actual ideal customer profiles companies.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Taking HubSpot or maybe Intercom even for example: relatively well funded companies with a relatively happy history when it comes to financing and stuff like that.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You often see entrepreneurs move into a product management role after their startup. This will likely be interfacing with the product team and product managers.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Brian Balfour

JULY 18, 2017

The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc. The reason is because most startups need to keep their payback period to less than one year. LinkedIn is a great example of this. Pretty minimal.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

JULY 8, 2019

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductBoard

NOVEMBER 15, 2017

There are shining examples of organizations that have succeeded — customer-obsessed companies like Invision, Zendesk, and Envoy. As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Brian Balfour

AUGUST 3, 2017

Let's look at some examples. Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). Let's take a look at a few more examples. Plenty of startups try to attack all three tiers of the market with the same product/channel/model.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Oren Steinberg

MARCH 7, 2017

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Cold inbound interest: You’re seeing cold inbound interest in your product.

B2C 96

B2C Customer Experience User Friction User Testing 96

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We have business development doing inbound and outbound. Iterate, iterate, iterate. There’s a lot of people having input into that. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. Value chain examples Before we wrap things up, there are a couple of notable value chain examples that could provide some insights and inspiration for your own business.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

APRIL 29, 2020

The answer isn’t in a specific example but the approach you take to doing business. We have customers, for example, who have seen 10 times their normal support volume in Intercom. For example, people are working from home at increased rates , video conferencing apps are seeing record downloads , and commuter traffic has plummeted.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

JANUARY 16, 2019

For example, a security or audit feature that is crucial to a CIO might be completely irrelevant to an individual user. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. For example, a six-person sales pod would be composed of three SDRs, two AEs, and one customer success rep.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151