Roman Pichler

SEPTEMBER 13, 2022

The product strategy communicates the approach chosen to realise the vision and to make the product successful. Determining the market or market segment—the users and customers who should benefit from the product, for instance, “middle-aged men with unhealthy eating habits who are at risk of developing type-2 diabetes.”

Product Strategy 303

Product Strategy Strategy Vision Product Research 303

Userpilot

JULY 15, 2022

Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Micro-conversions are small steps your users take to reach the primary goal. For example, if a new user gets stuck during onboarding, it is a red flag that it’s not that good. Let’s take an example.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Roman Pichler

NOVEMBER 3, 2020

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. I call these outcomes product goals.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 369

Product Goals Weak Development Team User Testing Vision 369

Roman Pichler

DECEMBER 1, 2020

Let’s say, for example, that the objective is to “increase engagement.” OKRs can be used to create cascading goals—goals that are systematically linked. This is done by using higher-level key results as lower-level objectives, as the following example shows. A product goal, finally, helps determine the right sprint goals.

Product Management 378

Product Management Product Manager Management Management 378

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team 276

Weak Development Team Customer Experience User Testing Feedback Software 276

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. Tali’s team now has a FigJam document that contains five trees.

Analytic Tools 220

Analytic Tools Research Software Product Research Data Visualization 220

Roman Pichler

MAY 4, 2022

Here is why: As the person in charge of the product, you typically require the stakeholders’ expertise to make the right product decisions. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Tips for Forming Effective Product Teams in Scrum.

Product Research 301

Product Research Agile User Testing Framework 301

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 266

Leadership Customer Feedback Construction User Testing 266

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

DECEMBER 1, 2020

OKRs are a method for setting and tracking goals. Let’s say, for example, that the objective is to “increase engagement.” OKRs can be used to create cascading goals—goals that are systematically linked. This is done by using higher-level key results as lower-level objectives, as the following example shows.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Listen to this article: [link]. 1 Set an Objective.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Coalition

MAY 11, 2023

This “Minnesota Innovation” example is from What Matters, with Key Results presumably derived from relevant knowledge on satisfying the Objective. link] And here is another example, “Improve company website”: [link] GQM Explained The OKR Objective is GQM’s Goal. We try to ask every relevant question about the Goal that we can.

Technical Review 147

Technical Review Research Software Construction Startups 147

Roman Pichler

AUGUST 17, 2021

Say I wanted to create a product that helps people become more aware of what and how much they eat. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” While the example states the purpose of a new product, I find that a vision is equally beneficial for an existing one.

Vision 325

Vision Customer Experience User Testing Product Strategy 325

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

The Product Coalition

FEBRUARY 25, 2023

And developing a successful product strategy requires a deep understanding of financials. Gibson Biddle’s DHM Product Strategy Framework Episode: [link] Gibson Biddle gives practical examples from his time at Netflix. He shares how a good product strategy should aim to delight customers in hard-to-copy margin-enhancing ways.

Product Strategy 124

Product Strategy Roadmap Strategy Vision 124

Roman Pichler

JUNE 7, 2022

If this data is actioned, bad product decisions will be made. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Then ask yourself how you can tell that these goals have been met.

KPI 288

KPI Data Visualization Weak Development Team Customer Feedback 288

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 256

Customer Experience Product Management Product Manager Product Research 256

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 256

Customer Experience Product Management Product Manager Product Research 256

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. Increase your product management expertise.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

Userpilot

JUNE 12, 2023

Put simply, user onboarding is defined as the process of educating customers about how to derive value from your product as quickly as possible. Goal-oriented user onboarding helps first-time users accomplish the specific product goals they’ve set out to achieve. Product managers are busy people.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Roman Pichler

MAY 11, 2021

For example, it’s a bad idea to tell people what to do in a sprint or to start assigning tasks to individuals. Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members.

Weak Development Team 328

Weak Development Team Product Research User Testing Customer Experience 328

The Product Coalition

JANUARY 7, 2021

if your product shows high levels of sales , conversion and user engagement , that’s a strong sign of Product-Market fit. Example of early signs of Product-Market fit traction 2. if your product is retaining at least 40% of the customers over a long period, you have a strong sign of Product-Market fit.

User Testing 164

User Testing Product Marketing Marketing Customer Experience 164

Userpilot

MARCH 31, 2023

It’s well-known in the product world that personalization is key to building experiences that delight your users. So, what better topic to cover than exploring several personalization examples in-depth? What is product personalization? This personalization example demonstrates that sometimes, ‘less is more.’

Product Research 98

Product Research Data Visualization Analytic Tools Research Software 98

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. Thanks to it, you avoid investing money, time, and energy in ideas that won’t help you achieve your goals.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Roman Pichler

AUGUST 13, 2019

Reduce the Product Backlog Scope. To do so, choose a clear, specific, and measurable goal for the next three to six months, for example, acquire x number of new users or increase engagement by y%. Then use the goal to focus your product backlog: Remove all backlog items that do not help meet the goal.

Roadmap 198

Roadmap Customer Experience Messaging Product Goals 198

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 156

Weak Development Team Product Research Workshop Customer Experience 156

Mind the Product

MARCH 10, 2020

32:20 | Are there any frameworks/tools to help me manage multiple products? 40:42 | What are good examples of teams who have effectively scaled their product organisations with multiple levels of product managers and multiple agile teams? How to fix Your Product Goals for Better Human Outcomes (blog).

Workshop 150

Workshop Customer Feedback Feedback Software Blog 150

Gainsight

MARCH 12, 2024

In other words, to create courses that meet the unique needs of your customers, you need to start by building detailed personas that give you insight into their goals, motivations, learning styles , and more. Ask yourself: What are their business and product goals? How do they measure success with your product?

Customer Feedback 52

Customer Feedback User Testing Feedback Software Customer Experience 52

UX Planet

DECEMBER 15, 2023

Even if UX work seems fine at your organization, know that there are still some things to set a budget for, like improving the product’s creation process, or your customers’ and users’ experiences. Have you defined your short-term and long-term product goals? It also helps in saving on directionless development costs.

UX 87

UX User Testing Development Team Review Customer Experience 87

Userpilot

NOVEMBER 21, 2022

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. They also work with the customer success team on product onboarding to drive adoption.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

NOVEMBER 20, 2023

Product teams use the model to evaluate ideas, prioritize features , select tools , assess risks, or allocate resources, to name just a few. For example, one criterion can be worth 0.6 Let’s go back to the example above. Start by selecting a scale, for example, 1-5 or 1-10. This is reflected in the weighting values.

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. It also helps them to avoid falling into the build trap and building bloated products with a diluted value proposition.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98