Roman Pichler

MAY 4, 2022

Here is why: As the person in charge of the product, you typically require the stakeholders’ expertise to make the right product decisions. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Tips for Forming Effective Product Teams in Scrum.

Product Research 301

Product Research Agile User Testing Framework 301

airfocus

MARCH 9, 2023

A product strategy roadmap helps visualize your vision and keep the team aligned on the product goals. Here are some tips, questions and examples to help you make sure your strategy roadmap is clear to everyone.

Product Strategy 40

Product Strategy Roadmap Strategy Development 40

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Roman Pichler

AUGUST 17, 2021

Say I wanted to create a product that helps people become more aware of what and how much they eat. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” While the example states the purpose of a new product, I find that a vision is equally beneficial for an existing one.

Vision 325

Vision Customer Experience User Testing Product Strategy 325

Userpilot

JULY 15, 2022

Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Micro-conversions are small steps your users take to reach the primary goal. For example, if a new user gets stuck during onboarding, it is a red flag that it’s not that good. Let’s take an example.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 369

Product Goals Weak Development Team User Testing Vision 369

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Then ask yourself how you can tell that these goals have been met. 3 Stakeholder or Big Boss Dictates KPIs.

KPI 288

KPI Data Visualization Weak Development Team Customer Feedback 288

Roman Pichler

DECEMBER 1, 2020

OKRs are a method for setting and tracking goals. Let’s say, for example, that the objective is to “increase engagement.” OKRs can be used to create cascading goals—goals that are systematically linked. This is done by using higher-level key results as lower-level objectives, as the following example shows.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. Increase your product management expertise.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. At the minimum, your mobile product will bring design teams, IT, marketing and operations together?—?these

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Roman Pichler

AUGUST 17, 2021

Say I wanted to create a product that helps people become more aware of what and how much they eat. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” While the example states the purpose of a new product, I find that a vision is equally beneficial for an existing one.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Lead by Example. To make things worse, it’s not clear who has the final say on product strategy changes.

Weak Development Team 156

Weak Development Team Product Research Workshop Customer Experience 156

Userpilot

NOVEMBER 20, 2023

A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Technical PMs play an important role in helping the development and product team gain a shared understanding of the product goals and technical requirements. Product vision. Product roadmap.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Roman Pichler

AUGUST 13, 2019

Reduce the Product Backlog Scope. To do so, choose a clear, specific, and measurable goal for the next three to six months, for example, acquire x number of new users or increase engagement by y%. Then use the goal to focus your product backlog: Remove all backlog items that do not help meet the goal.

Roadmap 198

Roadmap Customer Experience Messaging Product Goals 198

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Take the Apple Watch as an example.

User Testing 158

User Testing Technical Review Data Visualization Vision 158

Userpilot

OCTOBER 26, 2022

Impact mapping allows businesses to make sure their product strategy is aligned with business goals and that all stakeholders are on the same page. Impact mapping enhances strategic planning, helps define quality improvements that will have the best impact on the overall goal, and manage roadmaps. Goal Setting Framework.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Userpilot

NOVEMBER 21, 2022

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. They also work with the customer success team on product onboarding to drive adoption.

Product launches 98

Product launches Product Research User Testing Research Software 98

UX Planet

DECEMBER 15, 2023

Even if UX work seems fine at your organization, know that there are still some things to set a budget for, like improving the product’s creation process, or your customers’ and users’ experiences. Have you defined your short-term and long-term product goals? It also helps in saving on directionless development costs.

UX 81

UX User Testing Development Team Review Customer Experience 81

Userpilot

SEPTEMBER 14, 2023

What are the responsibilities of product managers? The product manager role is very complex. Product managers, on the other hand, have a better understanding of the product and its functionality, as well as how it fits into the overall company mission. Example of a persona. Funnel analysis in Userpilot.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What is wrong with these startups?

Framework 147

Framework Startups User Testing Onboarding KPIs 147

Roman Pichler

APRIL 15, 2024

To make this more concrete, let’s look at an example: Objective : Grow the product management team. Key result 1 : Three product managers are hired. Key result 3 : The product management processes are adapted to preserve the productivity level of the team. The fourth row lists the product’s features.

Roadmap 272

Roadmap Onboarding KPIs Technical Advisors Customer Experience 272

Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. It also helps them to avoid falling into the build trap and building bloated products with a diluted value proposition.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 341

Reporting Tools User Testing Customer Experience Product Research 341

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Let’s look at a brief example and say that I want to create a product that helps people eat healthily.

Healthcare 69

Healthcare Roadmap Product Strategy Strategy 69

The Product Coalition

JANUARY 24, 2021

For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. The problem with this approach is that it leaves a huge gap in the company’s ability to deliver on its top OKRs: the product itself. What level of churn can you afford?

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. You need to make sure there is buy-in from all stakeholders.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

Roman Pichler

FEBRUARY 14, 2023

I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change. It therefore offers only limited support for product people. 4] Using product goals offers you the following four benefits: First, they focus and direct the product backlog.

Product Research 343

Product Research Feedback Software Research Software User Testing 343

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Lead by Example. To make things worse, it’s not clear who has the final say on product strategy changes.

Weak Development Team 71

Weak Development Team Product Research Workshop Customer Experience 71

ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

Reporting Tools 98

Reporting Tools Onboarding KPIs Research Software User Friction 98

Roman Pichler

OCTOBER 10, 2023

Goal Outcome-based : Clearly state why it is worthwhile to progress the product. Describe the specific value it should create, for example, “increase engagement,” “generate revenue,” or “reduce development time by removing technical debt.” Specific : Make the goal—a.k.a. Will you, for example, measure daily active users?

Roadmap 287

Roadmap Naming Product Goals Download 287

ProductPlan

FEBRUARY 18, 2020

But the discipline has matured, and more organizations value what dedicated product management has to offer. Product strategy has now become the primary focus of the job. Product strategy is a high-level plan for the product. It ties overall business objectives to the product. Metrics that Matter.

Customer Experience 59

Customer Experience Product Research Customer Satisfaction Reporting Tools 59