The Basics of Product Management

JUNE 30, 2020

Are you looking to break into product management ? Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Plot summary. Key learnings. 5 out of 5.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Product Management Lessons from the Trenches

AUGUST 21, 2018

Once you have identified your critical event, you can then design your product, marketing and promotion activities to drive users towards performing the desired action or chain of actions. A product usage interval is the frequency with which you expect users to use the product.

Events 150

Events Data Visualization Onboarding KPIs Reporting Tools 150

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Sachin Rekhi

JUNE 1, 2017

This overall strategy of balancing exploration to gather new information and exploitation to reap the highest known rewards applies well beyond this theoretical gambler problem but also is the essence of the strategy I've employed to navigate my own career and find my passion/skill/opportunity fit. And I did exactly that.

Technical Review 109

Technical Review Software Review Research Software Reporting Tools 109

SidsAvenue

JULY 24, 2020

Thanks to the internet, various concepts like Customer segments, Lean startup, Product management strategy, Agile, Hook framewor k, Business model canvas, etc. If you fail to understand when the Customer need arises and how is it fulfilled, you will fail to find the magical "product-market" fit.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Agile 52

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 117

Product Strategy Strategy Research Software Product Research 117

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

Brian Balfour

SEPTEMBER 26, 2017

But, the best growth candidates orient the process around the company and its strategy. Instead, flip this response on its head, transform it into an opportunity to demonstrate critical thinking, and show that you had ideas about how to improve the strategy. You jump to an answer too quickly in case exercises.

User Testing 65

User Testing Product Research Customer Feedback Customer Experience 65

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This is what we did. What did we Learn?

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Entry level application (<$5,000 p.a.). Gaining new customers.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Product Bookshelf

AUGUST 22, 2016

Transform yourself into an ‘idea person’ by looking for inspiration with everyday activities and creative-thinking exercises. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. IDEA : The Lean Startup movement generated new and valuable ideas in product development.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Business of Software Conference

JUNE 21, 2019

As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career.

Positioning 56

Positioning Books User Testing Weak Development Team 56

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

Entertainment 123

Entertainment Technical Review Strategy Vision 123

Andrew Chen

OCTOBER 31, 2016

I gave some my 2 cents based on my experience helping startups and growth folks. This exercise shows a level of detail and thinking that indicates that you’ve mastered what you’re doing, versus that you’ve read all the blogs. The velocity of growth is determined by one part strategy, one part implementation.

User Testing 92

User Testing Weak Development Team Technical Advisors Analytic Tools 92

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

JANUARY 10, 2021

If this is you, I have a simple tool you can use to articulate why things ( might ) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally, provide a simple 5 minute exercise you can do each week to get a bit faster. don’t just complain. so be reasonable.

Reporting Tools 113

Reporting Tools Product Management Product Manager Customer Experience 113

Andrew Chen

MARCH 21, 2016

Sean was already working with startups like DropBox and EventBrite. They’d say something like, ‘This is Sean, he’s kinda like a VP of marketing.’ “The folks that pioneered growth hacking were those that kept building products after the dot com bubble crashed. When times got tough, startups became lean.

User Testing 56

User Testing Customer Experience Analytic Tools Reporting Tools 56

The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. This dilemma is not unique to my business.

Vision 144

Vision User Testing Startups Consulting 144

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

PMLesson's Ace the PM Interview

MARCH 2, 2022

Google Product Manager Interview Guide Google Engineering Manager Interview Guide Google Software Engineering Interview Guide Google APM Interview Guide Google Technical Program Manager Interview Guide Google Product Marketing Manager Interview Guide Does Google Ask Behavioral Interview Questions? Don't be afraid of them!

Weak Development Team 52

Weak Development Team Technical Review User Testing Feedback Software 52

Intercom, Inc.

OCTOBER 29, 2019

Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Instead, it’s an ongoing exercise to capture relevant differences between your customers.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. Each approach exercises a different muscle.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Intercom, Inc.

JULY 12, 2018

As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. What do you mean, and how do you navigate that challenge?

Technical Advisors 120

Technical Advisors Reporting Tools Weak Development Team Startups 120

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. I find though that many startups don't give this task as much attention as it deserves. Segment size : what is the total addressable market size for this segment.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

PMLesson's Ace the PM Interview

MAY 13, 2020

Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. This book contains simple and helpful exercises that can help you get started on your PM interview prep journey. For this, you might need the The Product Manager Interview: 164 Actual Questions and Answers to do the exercises.

Technical Review 52

Technical Review Software Review Feedback Software Framework 52

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. How did you end up becoming a product manager/ product owner?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Alchemer Mobile

APRIL 14, 2020

So to dive right into kinda some of the main content, as PMs are handed more and more responsibility, we anticipate that the demand for jobs in the market will continue to grow. And product managers have more opportunities to have large, long lasting impacts at companies, and to play an integral role in overall strategy.

Technical Review 246

Technical Review Technical Advisors Customer Experience User Testing 246

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. They include: Close.io When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

SEPTEMBER 23, 2018

As we are working in an agile environment, we are not supposed to give status report to stakeholders, but at the same time I assume your team does not work in a bubble and your product must be part of a bigger company strategy. One of the main good things about having a roadmap is the chance for collaboration that this exercise brings.

Roadmap 65

Roadmap Data Visualization Reporting Tools User Testing 65