article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Close the deal.

article thumbnail

Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

Userpilot

Close the feedback loop so customers know their opinions matter. As opposed to this, early-stage startups will understandably have a higher churn rate, since they still may not have product-market fit yet. Understand churn with customer satisfaction surveys Customer feedback is vital to help grow retention rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. Building a positive feedback loop. The last thing I’ll say is remember to invest in a positive feedback loop.

article thumbnail

Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. We’ve anchored a major part of our R&D culture around the speed of shipping.

article thumbnail

The Psychology Behind Progress Bars and Their Impact on User Behavior in Onboarding

Userpilot

We’ll explore the factors that influence users at each stage of task completion and how the visual representation of these tasks positively impacts your users’ experience overall. Gradual increments in progress trigger a positive feedback loop, motivating users to complete subsequent steps.

article thumbnail

Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. It’s essential for the sales team to be aware of these costs to ensure a positive Customer Lifetime Value (CLV). In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity.

article thumbnail

Top 75+ Resources for Product Managers

Sachin Rekhi

Spool Babe Ruth and Feature Lists - Ken Norton Using The Kano Model To Prioritize Product Development - Martin Eriksson Position, Position, Position! Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy.