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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement.

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Positioning in the Age of AI: What Founders Need to Know

Business of Software Conference

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.

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501: How product managers can build people-first cultures – with Gary Harpst

Product Innovation Educators

Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly. The social world (human interactions) lacks a universal set of governing rules.

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502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman

Product Innovation Educators

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.

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The Product of You by Melissa Perri

Mind the Product

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? She believes that product people have dynamic skills.

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Know Enough

The Product Bistro

Having participated recently in the screening process for a product management position we are seeking to fill, scanning through a curated list of resumes, I was taken aback by the wide range of competencies that I saw. I posit that it is these early career, accelerator programs, that are filling my inbox with meh applicants.

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TEI 207: How product managers become change managers – with Amy Radin

Product Innovation Educators

Several frameworks exist to help make what is certainly not easy approachable and ultimately simple. Our guest shares a 9-part framework she used as a Fortune100 Chief Marketing and Innovation Officer. Amy provided an infographic of her 9-part framework. 17:36] The second step in the process is Position with Purpose.