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Why Market Leadership Starts With Product Management

Product Management University

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

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453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels. In other words, you are not their boss. Agile Process Constraints.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels. In other words, you are not their boss. Agile Process Constraints.

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The Value Assessment Framework (Part 3)

The Product Coalition

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. This concludes the value assessment framework.

Framework 102
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A New Era and a New Framework

Dear Strategy

The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Now what about the new framework? Cue evil laugh].

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy