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Why Market Leadership Starts With Product Management

Product Management University

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.

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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ It is therefore called assigned leadership.[

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A framework for finding product-market fit | Todd Jackson (First Round Capital)

Lenny Rachitsky

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. example: Verkada] Level four: Extreme product-market fit, where metrics are robust and the company has achieved significant milestones.

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The Value Assessment Framework (Part 2)

The Product Coalition

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

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The Value Assessment Framework (Part 3)

The Product Coalition

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought.

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