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Today, Product Management University announced its Product Strategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional product strategy frameworks. Product Strategy Framework Read more about how the Product Strategy Framework is used.
Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for productmarketing managers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
This led him to research and identify 19 core activities specific to product management, with clear separation from productmarketing, sales, and go-to-market functions. Conclusion Software product management is far more nuanced and context-dependent than many realize.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Why Listen to This Episode?
Teams that actively monitor product-market fit and performance metrics are better equipped to decide when to pivot, iterate, or retire a product. Key debate: What are the signals that tell you when to reinvent vs. retire a product? Data-driven decisions matter.
I recently came across the SPICEY framework by YouTube creator and author Nisha Vora. Nisha uses this framework as a way to think about changing your eating habits, but I quickly realized it can apply to continuous discovery habits, too. Think about what it would take to follow the SPICEY framework, even just for the next quarter.
Our Training Courses Before AI The goal from inception was to make sure our clients walked away knowing exactly how to apply the best practices of our framework to their specific products, markets, business model and the culture of their organization such that they knew what good looked like for their unique circumstances.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The product strategy system introduced in this article builds on and extends the model.
Early in his career, Bruce launched a promising new product, only to watch it flop. He hadn’t brought sales or marketing into the process. Despite achieving product-market fit, it failed on product-company fit. As Bruce McCarthy puts it: “Even the most perfect plan can fail if your organization isn’t aligned.”
In our conversation, Elena and I discuss: 10 growth tactics that never work Her 3 favorite growth frameworks How to increase your career optionality Find the transcript at: [link] Some takeaways: Don’t hire a head of growth too early. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.
Gather data on competitor products, market trends, and potential audience demographics. Each iteration should bring the product closer to a final version that aligns with your design objectives. HEART Framework by Google is a nice tool for measuring success of your product.
Productmarketers A complete mobile app engagement platform helps productmarketers get clear insights into how their cross-platform campaigns perform. Supported frameworks: Userpilots Mobile SDK supports iOS, Android, React Native, Flutter, Ionic, Capacitor, Cordova, and Xamarin.
Their research team wanted to develop an app to test its hypothesis about eating disorder treatment, and our developers utilized machine learning framework, third-party API integrations, and a modern tech stack (Rails, React Native, React) to create a clinical-trial ready app in eight months.
It is a critical framework for product teams to ensure that their products meet customer needs and are delivered on time, within budget, and with the required quality. Use structured insights to eliminate guesswork and improve product-market fit. Apply The Mom Test focus on real user behavior, not biased opinions.
To help you avoid this trap, we teamed up with Paweł Huryn – trusted by nearly 200,000 product leaders and thousands of Product Compass subscribers to unpack his actionable AI Data Discovery Framework. Paweł’s framework flips the typical approach: Start with the value, then map the critical data needed to unlock it.
To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Someone who sets direction, fosters collaboration, and leads the team toward meaningful product bets.
The framework is incredibly practical, especially for those in operations, communications, and advertising. 5The Lean Product Playbook It details a step-by-step approach to creating an MVP, launching it, gathering feedback, and iterating continuously. Its like an encyclopedia for product managementa great starting point for beginners!
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. productmarketing, user research, content design, etc.).
This is where having a solid development process (like the Brainmates product management framework ) that introduces customer research and opportunity analysis early can be essential to the success of a product. A product may be in introduction for decades before it finally grows.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. The following framework provides a practical roadmap for this implementation: 4.1
Let's talk about your operating model Modus Create > Insights > Blog Posted in Product Share this Jill Antweiler Jill Antweiler has over 20 years of experience wearing many hats, helping companies build amazing products.
Ravi Mehta , former CPO at Tinder and product thought leader has long focused on frameworks that align product execution with strategic growth. AI Strategy Survey Template: Evaluate your product’s AI strategy. This internal survey operationalizes Ravi’s 18-factor framework for AI readiness. It’s not about AI hype.
Why differentiation is the #1 predictor of startup success (with the 2x2 framework that you can use with your team) 3. The seven “magic lenses” for choosing between multiple product ideas 6. The three fundamental questions every founder should answer before writing a line of code 4.
As a productmarketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Supported Frameworks: Available for iOS and Android; support for React Native, Flutter, and more coming soon.
Follow David Elissa Quinby Elissa Quinby is the Head of ProductMarketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric.
Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products.
With new functionality in the works—particularly around AI-driven skill frameworks—Phill needed a way to help customers understand not just what was live, but where the product was heading. As she put it: “There is no one natural owner for packaging, especially in companies that don’t have productmarketing.
Listen now: YouTube // Apple // Spotify Brought to you by: Eppo —Run reliable, impactful experiments Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Coda —The all-in-one collaborative workspace Aparna Chennapragada is the chief product officer of experiences and devices at Microsoft, (..)
Ultimately drive revenue and long-term loyalty: Localization builds trust and makes users more likely to engage with your marketing, support, and community features. Use this quick ROI framework to prove localized apps are worth it Despite its clear benefits, not every app needs localization (at least not right away).
Previously, she was a senior director of product at Big Health and a senior productmarketing manager at Dropbox. Find where you can add unique value within that framework. Most PMs are “playing on easy mode” by building products for people like themselves at companies with straightforward business models.
Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.
Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.
The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.
In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for [.]
In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.
He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. Likely a pre-seed or seed-stage company.
The right productmarketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.
At a product-first company like Intercom, our productmarketing team has always had a crucial role – and over the years, we have often discussed how we approach productmarketing. Of course, not all companies go about productmarketing in the same way. Every step of the way. Liam Geraghty: Hi there.
This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. The layer above [.]
A productmarketingframework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.
If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features? The post An 8-Step Framework for Product Growth by Sylvia Ng appeared first on Mind the Product. Growth should be a mindset. Stage Your Company.
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