Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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Product Talk

APRIL 10, 2019

Today, I want to share a case study with you about one of those bright spot teams. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space. It was often up to us to decide our destiny, but we lacked a framework to approach this in a structured manner.

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Product Innovation Educators

SEPTEMBER 16, 2024

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value.

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The Product Guy

FEBRUARY 27, 2020

The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. In addition, choosing the wrong product management framework added to the failure of the launch. The product and the engineering team did not get the opportunity to conduct a feasibility study.

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Product Talk

NOVEMBER 22, 2023

These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. Below the opportunity space is the solution space. But this isn’t Agile. Nor is it continuous.

Research Software 328

Research Software Feedback Software Product Research User Testing 328

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.

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The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

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Intercom, Inc.

APRIL 20, 2021

The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?

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The Product Guy

MAY 7, 2020

Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. There are many frameworks available on building products and the approach varies individual to individual. Hard Skills Required for the Role. Product Strategy.

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Intercom, Inc.

JULY 13, 2021

For instance, the Design Career Index shows that 71% of design orgs don’t have a career progression framework. In a recent survey, our team let us know design career paths and advancement were pain points. The only thing harder than designing a product is designing your career. Invent the future of interaction design.

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UX Planet

JANUARY 29, 2025

To tackle this, I created the User Experience Improvement Score (UEIS) , a metric that offers a comprehensive view of UX enhancements while pinpointing specific areas forgrowth. Lets look at FinTrack, a hypothetical financial management tool that helps users with budgeting, expense tracking, and financial goal setting.

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Product Talk

SEPTEMBER 7, 2022

When it came to defining their work in terms of user problems, the trivago team already had good habits in place. First, product work is informed by foundational research done by the trivago UX research team based on the Jobs To Be Done (JTBD) framework. Users don’t usually express their needs directly.

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Intercom, Inc.

DECEMBER 1, 2021

To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on.

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Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

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Userpilot

MAY 30, 2025

Instead, choose actionable metrics that reflect your apps unique value, user behaviours , and business model. It could be very basic at first if a customer has never used a mobile growth platform before, maybe you want to validate your hypothesis on what your most popular feature is. Churn rate formula. Crash rate formula.

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Userpilot

OCTOBER 22, 2023

TL;DR A customer retention funnel refers to the various stages customers pass through when interacting with a company, from initiation to ultimately becoming loyal brand advocates. Understand and address customer pain points by collecting feedback via customer surveys. Let’s dive right in! Get a demo now.

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Userpilot

NOVEMBER 30, 2023

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience. The next step involves data analysis.

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Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”

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Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

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Productside

MARCH 20, 2025

She studied at Indiana Universitys Ernie Pyle School of Journalism, where she developed a deep curiosity for understanding problems, asking the right questions, and investigating root causes. Anne explains: Desirable: Whats the customer need? How do we solve real pain points? Will it drive revenue or growth?

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The Product Coalition

OCTOBER 4, 2022

It starts from understanding who your customers are, what are the pain points of the customers, coming up with solutions to resolve those pain points, and finally implementing those solutions. The company lets users buy used electronic and fashion products. What is the shape-up method?

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Userpilot

JUNE 4, 2024

Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.

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UX Planet

JUNE 9, 2025

Gather notes into your affinity wall For exploratory studies (e.g. User interviews), mapping each of the sentiments collected on a wall or a digital infinite wall (e.g., Each raw data point or insight should be translated into an atomic note  — specific enough to represent a single observation or sentiment clearly.

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The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Since experimentation has become a discipline on its own, there are established best practices for cross functional teams to follow.

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Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs.

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Product Talk

AUGUST 10, 2016

Ericsson has spent his career studying what makes experts stand apart from novices and Peak summarizes his perspective on the research today. In one study, he showed both novices and grandmasters a chessboard that represented a game midway through play. Every day we learn more about customers, their needs, and their pain points.

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Research Software Product Research User Testing Customer Experience 278

Intercom, Inc.

JULY 15, 2021

Every designer should ask themselves – how can I apply the tenets of good design to drive better customer and business outcomes? User research is a vital part of the design process. By constantly observing the customer, you find out how they define success in their organization, and therefore, how you can help them achieve it.

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Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Design: Customer Discovery Insights. Scott Cook, founder of Intuit, has the best perspective on customer discovery.

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People-First Product Leadership

FEBRUARY 4, 2025

Career Transition Compound Effect Framework At the heart of successful career transitions lies what I call the Career Transition Compound Effect (CTCE). Be Open to Adjacent Roles : Starting in CRM account management gave me invaluable customer insights to share with the product team.

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PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. Recommended Structure Exponent's Product Design Framework Here is a framework that we recommend you use for Product Design questions. Question : Design a Smart Fridge. I will then prioritize the brainstormed features at the end.

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Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic.

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The Product Coalition

NOVEMBER 1, 2020

It is otherwise very easy to fall into a trap of coming up with ideas that are based on personal preferences and likely not relevant to our customers. so our customers probably will not react either. For example, improving sign in experience will ensure customers can comeback with less friction and retain longer.

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Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

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Userpilot

JULY 18, 2024

TL;DR Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service to others. NPS is important because it correlates with customer satisfaction , positive word-of-mouth , and loyalty, essential for product growth. Companies analyzed. What is NPS?

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Userpilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. As part of your research, you also need to study the wider market.

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Userpilot

MAY 7, 2024

Collecting the voice of the customer (VoC) in product management can lead to sustained growth. You can have the best digital marketing and pricing strategies, but you won’t be able to retain your customers if you don’t listen to their feedback. Plan user interviews and focus groups. Customer satisfaction score.

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