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How to Build an In-app Messaging Strategy to Increase Product Adoption

Userpilot

Do you need an in-app messaging strategy? This article aims to help product managers develop their strategies and explores some good practices. It also looks at different kinds of in-app messages and what they’re most suitable for. Product teams use in-app messages to drive feature adoption and onboard users.

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Message Mapping: What Is It and How to Create One?

Userpilot

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

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Software Monetization: 13 Strategies to Drive Revenue and Growth

Userpilot

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

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Strategies to take your customer support global

Intercom, Inc.

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Customer support guidelines should empower team members to offer support that’s culturally appropriate and personable. ” Drive customer success with global support.

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Is In-App Messaging Unethical?

Gainsight

In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging?

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30 Steps to Mobile App Launch

Alchemer Mobile

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.