Inbound Positioning Strategy Weak Development Team 
Intercom, Inc.
OCTOBER 22, 2019
Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework.
Userpilot
MARCH 15, 2022
Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?
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Intercom, Inc.
MAY 13, 2022
Oftentimes a good customer service experience starts with developing a sound process. With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. What is the role of customer service in marketing strategy?
Userpilot
OCTOBER 25, 2022
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.
Intercom, Inc.
MAY 8, 2019
How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. One of the biggest shifts that Meghan has made is to the way her team is organized. ” Marketing in the world of the changing algorithms.
Userpilot
OCTOBER 31, 2022
Talk with your sales and customer service teams to better understand your customer profiles. These can be people in accounting or management positions who are unlikely to decide in favor of your product. To u nderstand what is a bad customer fit for your SaaS. Optimize your marketing strategies.
Mixpanel
JANUARY 12, 2023
If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I love looking at Plaid’s history.
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