Remove Inbound Remove Positioning Remove Vision
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Cross-Functional Collaboration: The Product Leader’s Hidden Superpower

BrainMates

Marketing Team Marketing develops positioning and messaging for the new freemium experience. Sales also participates in training sessions to learn how to position the freemium offer in conversations with prospects. During and after launch, support monitors inbound requests and shares insights with product to inform future iterations.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Support teams get a lot of repeated inbound questions, which get tedious to answer. This is what you want to design for – you can ship a first version with machine learning that’s not amazing, but it doesn’t really damage the end user experience, because the design makes the cost of false positives relatively low.

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Building bots for success: The custom bot that saved logistics platform Stuart over 2.5k hours per week

Intercom, Inc.

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink. Identifying opportunities for growth. Support efficiency. Saving valuable time.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. How to stand out in a crowd.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Changing the support conversation.

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. What is the organizational structure for B2B marketing team?

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