This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Next, he worked with a team of productmanagers and a productmarketingmanager to build an outreach campaign. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. But that only got us so far, says Yury.
A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As productmanagers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.
Productmanagement requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most
In recent years it seems that productmanagement is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into productmanagement, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into productmanagement.
For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of ProductManagement at HiveMQ , who has managed to make continuous interviewing a reality on his team. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.
How do you make sure your productmarketing team is actually working toward success? By using productmarketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Productmarketing OKRs vs KPIs.
Most of our readers would have heard of Agile productmanagement. In fact, the biggest advantage that you can leverage from a startup perspective is Lean productmanagement (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.
Productmarket fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
Women are still underrepresented in the Product Profession – with only 33.3% of US ProductManagers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in ProductManagement. CEO of Product Labs.
Patrick Cuttica , the public-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
Patrick Cuttica , the privately-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
If you’re wondering what strategic productmanagement is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic productmanagers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
it’s much trickier in the world of products. The roles of ProductManager, ProductMarketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.
When you educate the market in this option, you first need to acknowledge the problem, then explain that solutions actually exist. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an What about Facebook?
Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.
It is ideal for collaborative brainstorming and marketing strategy alignment for productmanagers and marketing teams. Understanding this distinction through effective productmarket research helps you better identify competitors and position your product. The strengths and weaknesses of each differ.
An insight into ProductMarketing roles, responsibilities and KPIs after interviewing dozens of ProductMarketingManagers. The State of ProductMarketing today ProductMarketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is ProductMarketing?
This guide will introduce you to the best resources available for productmarketingmanagers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A productmarketingmanager is a professional responsible for promoting and selling their company’s products.
When someone calls the productmanager CEO of the product, what does that mean? The productmanager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful productmanagers. Product-Only Focus.
Understanding the salary landscape for productmarketingmanagers is crucial whether you’re entering the field or looking to advance your career. TL;DR A productmarketingmanager is a professional responsible for promoting and selling their company’s products. Let’s get started!
Embarking on a career as a productmarketingmanager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productmarketingmanager. Productmarketingmanager.
Productmarket research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is productmarket research and why is it important?
Starting a career as a productmarketingmanager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a productmarketingmanager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
While software development teams have been moving toward agile methods for years, many productmanagers are only now becoming aware of it. And a productmanager is now called a Product Owner … right? Companies adopting agile methods know that product teams need a voice representing the customer.
I was being interviewed for a ProductManagers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the ProductManager to take on many of the Product Owners responsibilities.
Embarking on a career as a growth productmanager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful growth productmanager. Use all this information to prioritize proactive product improvements.
Is your company ready to target new markets? What productmarketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.
Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. Great Customer Exp AND Great Margins.
For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from ProductManagement, ProductMarketing, to Analytics and Leadership. Product School. Product lifecycle.
And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a productmarketer working at a SaaS? It’s evident that businesses will start using it.
Hubspot offers extensive education to drive customer success Hubspot’s product-led strategy is aimed at helping users learn how to use the Hubspot software to improve their inboundmarketing efforts. Ultimately, this drives users to make use of the Hubspot platform for their inboundmarketing needs.
We covered the best blogs on SaaS growth, productmarketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.
It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.
HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inboundmarketing training. Once a user starts taking any of these courses, they experience the power and versatility of HubSpot's CRM and marketing platform.
The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.
Within each product team there is a productmanager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The productmanagers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.
Doug: First, you have to create a template for marketing that reorients the way in which they build decks. We want to see how much pipeline we are jointly developing on our target accounts and how much influence on those target accounts marketing is driving. Then we also look at inbound as a separate function.
Meaning This category is more used for specific marketing channels or workloads to execute it. Purpose Example Branding, growth hack, inboundmarketing, account base marketing, mass marketing, B2B marketing, productmarketing, and etc.
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's productmanagement, productmarketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal productmarketer here at HubSpot.
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's productmanagement, productmarketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal productmarketer here at HubSpot.
Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. For SaaS productmanagers, market research, including competitive analysis, is crucial.
This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inboundmarketing. Finally, we have the enterprise model. The main reason for the long sales cycle is the bureaucratic inertia that most enterprise companies deal with.
Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. So I ended up running a customer success management team, a support team. We had an inbound sales team as well, basically quite a few groups. Product demo: Intercom Switch.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content