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Making Continuous Discovery Work for You: The SPICEY Approach

Product Talk

Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. But that only got us so far, says Yury.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

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From Product Management Back to Strategy

The Product Coalition

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.

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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.